Are you Selling your Domains or Waiting for your Domains to Sell?

Lately I’ve been talking to a lot of brand-new Domainers who are getting started in the industry and trying to understand why they can’t sell any of their domains. When I ask them what they are doing to sell their domains they usually mention they’ve listed the name for sale through a listing service.

That’s not selling – that is WAITING for your domains to sell. Given that Sedo sells about 0.4% of their inventory you can quickly see why just listing your domains for sales is far from actively trying to sell your domains.

Selling domain names is not a way to generate passive income – it’s sales, the real-deal, cold-calling sales that many people are afraid to do. However if you’re afraid to reach-out to people and actively sell your domains you’ll probably learn pretty quickly that your domains aren’t going to sell themselves!

This is where I find most new Domainers get turned-off. For some reason they think that selling domains means buying something that sounds catchy and then – boom – the offers will start coming-in. That’s not how it works – if you want to make money selling domains you have to take the time to actively sell!

As you all know, about 90% of my revenue comes from domain monetization, not domain sales. I’ve always been obsessed with passive income and after finding-out in 2008 that I could buy a domain for $10 that could make over $100/month I was hooked.

Now this doesn’t mean I don’t sell domains…but if I did want 90% of my income to come from selling domains I’d spend 8-hours a day doing it rather than a few hours a week like I do now.

About 1% of the domains I’ve sold have been through a listing service – the other 99% came from me cold-calling, emailing, or sending some good old snail mail to prospective buyers. In many cases I send 100 email per domain I want to sell. Yes – it’s a lot of work…but it’s sales and sales means actively working for your money!

So now it’s time to ask yourself, “Am I waiting for my domains to sell or am I selling my domains?”

{ 20 comments… add one }

  • Avraham Saltoun May 24, 2010, 9:24 am

    Great post as usual. Congratulations.

    Reply
    • Morgan May 24, 2010, 10:11 am

      Thanks @Avraham!

      Reply
  • Leonard Britt May 24, 2010, 9:27 am

    Very true – a few random sales come in without direct marketing but the percentages are small. Just curious from your experience if you don’t mind sharing – if you send out 100 emails per domain and market five domains, on average how many of those domains find a buyer and at what average price point?

    Reply
  • RKB May 24, 2010, 9:45 am

    I am actively selling my domains.

    I am auctioning my entire portfolios of .US (1425 names), .Biz (147 names) and .Mobi (157 names) at snapnames.com

    All domains have only $1 reserve price including names like MATCH.US which I myself bought paying thousands some 6 years ago.

    I am not going to wait for buyers any more.

    I am now selling my domains aggressively……let’s see how this all works out.

    Keeping my fingers crossed.

    Reply
    • Morgan May 24, 2010, 10:12 am

      That is great news @RKB – I might be interested in some of your domains…where can I find the auctions?

      Reply
  • Jonathan May 24, 2010, 10:28 am

    Great post Morgan. Very very helpful.

    Reply
    • Morgan May 24, 2010, 11:37 am

      Thanks @Jonathan – appreciate the positive feedback!

      Reply
  • RKB May 24, 2010, 11:00 am

    Go to snapnames.com

    Click advanced search link.

    Check the boxes for .US, .Biz, and .Mobi

    Then just check the “In Auction” and uncheck other options such as buy-now etc.

    Click search and there you go.

    There are tons of great domains, all listed at $1 reserve price.

    This will help you get nice domains at nice prices and help me raise funds for other stuff.

    Thank You.

    Reply
  • RKB May 24, 2010, 11:02 am

    Btw, all .US auctions are closing in next 3 days while mobi/biz have more days.

    Thank you again.

    Reply
  • Domain Report May 24, 2010, 11:12 am

    I think it also depends on the quality of names you have and how badly you need to make sales. If you have a high quality portfolio and don’t need the money, then you can sit back and concentrate on what is making you money (daytime job, developping your domains, etc.) and the offers will appear, because high quality domains almost always attract offers. If you have a lesser quality portfolio and need to make sales to cover your renewals and make some kind of profit, then maybe you should be agressive and reach out to potential end users for your domains. The best thing you can do if you are new is spend your time learning how to build webpages or websites for your domains, put information on there related to the domain name that can help people, and put relevant ads on the pages to earn income. It might take time but will serve you better in the long run. If you focus only on sales, you need to keep making sales, acquiring more names, and spend a lot of time marketing them. If you build a webpage, you do it once and maintain it once in a while, but it can earn you money every day. What is better, the domain you sell once for $500 or the domain with a webpage that makes $500 per year? Also, if your domain has a webpage and is getting traffic from search engines, it becomes more valuable than if it is simply parked.

    Reply
  • Ron May 24, 2010, 1:22 pm

    Great post Morgan (as usual)! I am actively “selling” my names … which are being listed on SnapNames, eBay and being promoted by email and the domaining forums

    Have to get the word out to potential buyers – using every possible sales tool.

    Reply
  • Wufuquan May 24, 2010, 8:44 pm

    Morgan,
    Great post as usual. 🙂

    Reply
    • Morgan May 25, 2010, 2:25 pm

      Thanks @wufuquan!

      Reply
  • Jim May 25, 2010, 4:52 am

    Very insightful Morgan! I’m going to follow this up with a post on my new blog, related to a post I made on Sunday regarding waiting for a sale to come along. I’ll let you know when it’s up, please stop by and check it out when you get a chance!

    Jim

    Reply
    • Morgan May 25, 2010, 2:25 pm

      Thanks @Jim – sounds good – looking forward to it!

      I like the fro BTW 🙂

      Reply
  • Jonathan May 26, 2010, 6:16 pm

    So how do you monetize domains?

    Reply
  • Jim May 27, 2010, 3:12 pm

    Morgan and all,

    Please check out the post I mentioned in my previous comment.

    http://thefromainer.com/dont-play-the-waiting-game

    Reply
  • Harth Muhsen June 3, 2010, 5:15 am

    So how do you monetize domains?
    Hi Morgan ,Please reply to the above question,
    aslo i did not understand the (Pay out 17) when mention taht
    10 Doamins * $12* payout 17=
    where is the 17 pay out come from
    I am thinking to build my domain to make it monthly revenue income since i have no job so i can get some income , you may help me out about that
    best regards
    Please advice

    Reply
  • Tomas August 30, 2011, 8:39 pm

    Hello Morgan.

    I have a few a domain names I’am selling. GHAZIABADINDIA.com for 50K, mycoudeals.com for 5k and piill.com for 50K. Do you think i can sell them? I think they are worth more. Also, who can be good buyers to email them? The domains are listed on auction sites right now.

    Thanks in advance

    Reply
  • Zhao Liu July 30, 2012, 3:01 am

    Morgan,
    Juat another great post as usual.

    BTW, you mentioned ” In many cases I send 100 email per domain I want to sell.”
    Could you please share just one of them? It will be a great template for new domainers.

    Thanks a lot.

    Reply

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