Awesome Case Study On Optimizing Facebook Ad Campaigns

Facebook Advertising

It’s no secret that Facebook advertising has become a very effective way to reach a targeted audience online. Whether it’s getting downloads for a new app or acquiring new customers for your business Facebook allows targeting in a way that Google can’t. Now I’m not saying Google AdWords can’t be used effectively, it is still the 10,000 pound gorilla, but Facebook is definitely in the race and a favorite for many companies.

Here’s the problem with Facebook advertising. Like anything new, there’s a bit of a learning curve, and just like it takes time to hone and optimize a Google Adwords campaign, the same is true of a Facebook campaign. I’ve always been a big fan of learning from others and I recently came across a thread on warrior forum where someone shared a great in-depth look at how they optimized their own Facebook ad campaign.

What I think is great about this case study is looking at how many campaigns were run simultaneously, each focused on one specific learning and guided by strict metrics and goals. It is critical that you set conditions for success and failure so you can get to what works the best for you as quickly as possible. One great technique this post illustrates is setting a CTR threshold, if after x number of views your ad doesn’t get a click, kill the ad, the copy isn’t compelling enough.

Like Google AdWords, optimizing Facebook ad campaigns means conducting lots of tests. Enjoy this thread on Warrior Forum to see a great case study first-hand.

{ 6 comments… add one }

  • Joe October 9, 2013, 6:04 pm

    Interesting that the advertising is a subject on which I like because it make money for years with recycled items have very good success. Too bad there is no advertising online that can be recycled properly, but if you be looking to make a well for users of the brands to be interested in finding new and creative ways, the banner will not be what they were, the link is good, but I see that there is now a new sensitivity to the creation of something new to ask many, and not to anyone.
    @ Morgan I sent an email to your company.

  • Mike October 9, 2013, 7:30 pm

    Great post Morgan. There is some amazing posts over at WarriorForum and this is one of them!

    • Morgan October 9, 2013, 8:53 pm

      Thanks @Mike – glad you liked it.

  • Abe the Great October 9, 2013, 7:52 pm

    I will take a look, but mostly my facebook campaigns were not so successful converting.

  • October 9, 2013, 8:31 pm

    Why is this a great case study? The guy has not made a profit despite his testing. In affiliate marketing they say making a profit via Facebook ads is extremely hard and from every one I’ve spoken with this has turned out to be true. Things don’t convert on Facebook because people aren’t on Facebook to buy things. Huge platform, but wrong mindset. People use Google when they are looking for things. Adwords conversion rates will always blow away Facebook ads conversion rates for run of the mill affiliate marketing offers.

    • Morgan October 9, 2013, 8:53 pm – it’s the process of fine tuning his campaigns that I think is a great intro for people who haven’t optimized FB campaigns before. If you see he started driving almost no traffic for $20, by day 6 he is driving over 340 visitors for $45. That’s optimization for ya’ 🙂


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