Boom! Google Builds New Company On ABC.XYZ

Daniel said it best on Facebook today:


Today marks a big day in domain name history, and at the center of it is Daniel Negari, an entrepreneur and domain investor who I think was incredibly misunderstood last year when he worked hard to gain widespread support for .XYZ. Rewind to 2014 and many people in the domain industry were attacking Daniel and criticizing his efforts to put .XYZ on the map.

Now, Google has just launched their next big initiative on a .XYZ domain name…and just like that, the world changed.

Google Alphabet

Like many founders, Daniel took a big risk, he went big and faced a lot of opposition, but over the last year many of his haters have become his supporters. Some of my favorite bloggers were initially against him, now I see many of those who were initially were hitting him hard, are now starting to take a turn for the positive.

In one of my early posts supporting .XYZ I got absolutely slammed, it was one of the most negative comment storms I’ve ever seen on my blog. Here are some of the comments I got:


Sorry Robbie, Todd, and Sukhjin, but it’s a year later and .XYZ is not one of the worst extensions, in fact it is the top new domain extension in the world, and my PR was not nonsense, sure maybe it was a bit early, but as I said many times before, it’s the team that makes all the difference.

Huge congrats to Daniel, Shayan and everyone else over a .XYZ headquarters. You fought the good fight, and I think now it’s safe to say, anyone that says .XYZ can’t face-off against .COM didn’t see what Google did today.

Now one disclaimer I always have to give at the end of a post like this – this doesn’t mean .COM is dead, it’s still alive and well and as valuable as ever. If you’re ever confused about my view on investing in new gTLDs, you can read all about it here. What this does mean is that .XYZ is yet another great example of the huge potential the new gTLDs offer, it’s there, and you really can’t ignore it any more.

{ 29 comments… add one }

  • Matt August 10, 2015, 11:35 pm

    For many, its an unpopular extension. In this instance, its the perfect match IMO. When I think of the alphabet, I immediately think of ABC and XYZ… ABC through to XYZ. Sure, I would be trying to acquire but to me, ABC.XYZ is far more memorable and brandable. Again, this is my opinion and I am sure many will disagree 🙂

  • ealfert August 10, 2015, 11:44 pm

    Matt, you are right, the value in the new gTLDs is the availability of many more brandable domains that are memorable.

    ABC.XYZ in a browser address bar looks very clean, has meaning, and is memorable. = forget it = good, but not as interesting
    Alpha.Bet (if available) would also be awesome because it is also memorable, short, and meaningful (see Larry Page’s mention of “Alpha” (financial investment term) and “Bets”… perfect for their cutting edge-ventures.

  • August 11, 2015, 12:59 am


    I’m still searching to see where either Google or Alphabet, stated clearly that they are launching their nascent Parent Company on a .XYZ extension. I believe that Larry Page basically used abc .xyz, as well as other locus, such as Blogspot to announce the restructure. It’s mere conjecture to extrapolate the rest of your input.

    Besides, abc will be tantamount to cybersquatting, or infringement with Disney’s ABC rights.

    So, I’d be very careful if I were you with these conclusions; you may end up with egg on your face if they eventually go with Aplabet .com, or any such mainstream TLD.

    Time will tell.

  • Krishna August 11, 2015, 1:53 am


    I don’t want to hurt you more by sharing my thoughts.

    best of luck for your efforts.

    • Morgan August 11, 2015, 10:31 pm

      @Krishna – it won’t hurt me if you share your thoughts, I’m not involved with the .XYZ registry in any way, just a fan watching from the sidelines! Please do share your thoughts!

  • Jonathan August 11, 2015, 2:03 am

    “in fact it is the top new domain extension in the world”

    Did you mean China?

    Just look at the countries by percentage.

  • sniwdragon4311 August 11, 2015, 2:12 am made a lot of buzz. But nothing happned beyond the landing page. I think this is another similar case it is going to be.

  • Web wonderer August 11, 2015, 2:25 am

    As honest ( with themselves) self made successful biz folks will frankly tell you..” Its nice to be smart..nice to be good to be lucky”

    Negari was in right place..when g founders decided to be cute and get URL for their rebranded holding company..first three letters and last three letters of “original”.. Perhaps prompted by Andreesen Horowitz’s URL..first letters and last lettet of founders

    How awesomely sv..see Inc columnists posting about its column titled ” wtf”


  • Victor August 11, 2015, 2:44 am

    Google just broke a cardinal rule: “If you have a US startup called X and you don’t have, you should probably change your name.”

  • Joe August 11, 2015, 2:57 am


    Google may have chosen a .xyz domain for his company but this doesn’t erase the fact that most of this extension is used by spammers.

  • Phil Buckingham August 11, 2015, 4:45 am

    Morgan, I agree, it is a huge day for the domain industry. I think , this will prove a huge trigger point for all these TLDs . We ( finally ) have lift off. Big Congrats to Daniel and the .XYZ Team.

  • Alex August 11, 2015, 5:36 am

    I like the xyz extension. I also liked .mobi back in the day and I lost thousands of dollars! ouch!
    So is the TV network and is owned by BMW Corp Germany.
    No way Google can get their hands on those two names for anything less then millions of dollars if at all.
    I say BOOM GOOGLE!!, to me it just shows a sign of weakness going with a .XYZ or POOR branding.
    I would have recommended going with, but guess what Disney owns that name too!!!
    In 2015 if you don’t build on a .COM people think you are a scammer.
    Maybe this won’t be the case 10 years from now….but .COM is king still!

  • Joe August 11, 2015, 6:46 am

    Well congratulations to Daniel!

    I have another version and you know it very well who does not play dirty in the market you’re nobody.

    First the controversy with Daniel was so hidden that agree with Godaddy or Network Solutions to anticipate the best dominios.Com this is not good for anyone in this market believe that neither Frank Shilling person is equal to or Rick Schwartz never had this done as Daniel doing at the time just a year ago.

    The best seller but as an extension if you tell me your domain name xyz has surpassed

    Large always buy domain names cheap price and xyz is one of them, this is the mercardo of domaining buy low to sell high.

    The names of the people who write them have their reasons for writing what you do in your day, you’ve never answered me what I ask of Goddady and I respect if you do not want to answer it is not my problem is yours.
    I think you should write in response to what you’ve written these people a pardon will not happen again.

    The older you learn something more of what one can learn from itself.

  • Krishna August 11, 2015, 6:53 am

    Jamie Zoch ‏@yofie

    Google registered the domain name GoogleAlphabet .com / .org on Monday, August 10, 2015 8:00:30 PM about 4 hrs after publicly announcing.

  • Elena August 11, 2015, 7:45 am

    Around 70% of all .xyz registrations come from China. The USA counts for only 7% of all .xyz registrations. That should tell domain investors a lot by itself.

    Also, there’s no reseller market for .xyz. The best keywords end up unsold (or get a measly $69-$100 USD; similar keywords that would sell for $500,000 USD or more in the .com extension). I think I mentioned in another post that based on the current sale prices of .xyz compared to sale prices of .coms with similar keywords .xyz is probably worth 1/5,000th of a .com. It was and still is a crap extension regardless of having the most (free) registrations of all new gTLDs. Total amount of registrations does not equal a “good” extension. The amount of end-users make a good extension. Most registered .xyz domains are either spam sites or do not resolve. I’m staying away from .xyz and the Google news won’t change that.

    Quote: “Daniel Negari, an entrepreneur and domain investor who I think was incredibly misunderstood last year when he worked hard to gain widespread support for .XYZ”.
    No Morgan, he wasn’t misunderstood. People didn’t like him (and most still don’t) for a good reason. The network solutions crap was bordering criminal. And using those registration numbers in his blogs and tweets as (fake) indicators that his extension was becoming popular was upsetting a lot of people.

    The news around will boost .xyz registrations for a few weeks for sure but I highly doubt that at the end of the year or even in the next 10 years .xyz will be a competitor to .net or .org, let alone .com.

  • todd August 11, 2015, 9:29 am

    XYZ is still the worst extension available.

  • D Isaac August 11, 2015, 9:59 am

    Everyone jumps up and says times are changing because of a single action? We all know that alot of new gtlds are running every year now. We all also know that com is the prestige and always will be.

  • Freedom August 11, 2015, 11:26 am

    I just hope this is not one of those google projects that never seen the light of day like google glass, google plus, feed burner, etc. which never really appeal to the masses.

  • Ty August 11, 2015, 1:07 pm

    Good for .xyz team but the excitement,sells and investment potential all goes away in one week, just watch…..I.would not invest a dime in a .xyz extension…. .com is king, .org is up next and .net and info are solid investments… is just one of thousands of new boutique extensions

  • justme August 11, 2015, 6:33 pm

    Are people forgetting what happened with the O .CO hype? If .co didn’t beat .com, and years have gone by.. I find it very hard for .xyz to do so. It’s even hard to type..

  • Surya August 11, 2015, 6:39 pm

    At least .xyz works in SEO in Google search. i saw an article about .xyz by Frank Schilling if I not wrong about SEO on .xyz that has been proof to work very well and I have tried for keyword hotel transit jakarta and it work well at least in Google image. I have tried .club and .org in other keyword and got that .com .xyz and .info works better than .org and .club

  • chris August 12, 2015, 1:49 am is a (clever) niche domain which only makes sense for an “Alphabet” business/company.
    To extrapolate that this suddenly makes the .xyz extension something formidable is a bit of an overstatement. And if any regular business/user (other than “Goggle”) had launched a website nobody would have even paid attention…!
    The main reason .xyz has some of the most nTDL registrations is because they are dirt cheap compared to most of the other ones. Of course you will find more people willing to gamble on a domain with a <$10 registration fee than on one with a $30-1000's+ registration fee.
    I am not saying there may not be a few gems here and there among the nTDL's, but there is nothing that makes .xyz special just because an IT giant decided to use it in a clever way for a niche domain.
    Just my five cents…

  • Joe August 12, 2015, 2:50 am

    This boom of Google to be a strategy employed for their own economic benefits After the announcement, made after the close of Wall Street, shares of the company in the electronic market rose 5.41% to $ 699 the title.

    The rest are discussing whether Xyz is good or bad for Google was a way of distraction, they employ the strategy of key words in business psychology more than many of us do not get to know and used in digital marketing.

    Alphabet is another capital company within the conglomerate each with its own area, more than $ 60..000 million profit achieved by Alphabet think.

    Never in a million years with XYZ nobody get this figure by the millions of domain names that can get to sell throughout its life.

    Google knows what it is to play with ourselves, we can play ourselves not in business to what Google can do without us, but can give a news media that we talk about something that does not exist but must exist for Google .with .XYZ

  • OuMun August 12, 2015, 8:35 am

    I don’t see any BOOM here honestly, sorry to disappoint you guys.
    I’m quite sure Google went for other extensions as well but at the end they come out with a logic idea to use for Alphabet.
    Good news for the .xyz extensions? No, it still sounds crappy and still will be.

    And the fact that the company which “owns the internet” is going to use a crappy extension doesn’t mean nothing.
    No wonder you will get when you search for “alphabet” on Google, because wtf, they own the system…

  • drake August 12, 2015, 9:26 am

    just because google bought 1 name doesnt make it a success. everyone jumping on the wagon now? lol. .com is king and will always be king. carry on folks.

  • Howie August 13, 2015, 2:16 pm

    All of my spam is com

    I’m not sure where this xyz spammer is reported, but are some domainers just reading a certain domain blog against xyz?
    Which then gets chattered.

    The latest 404spam blacklist had 3 xyz domains to it! Considering the extension has in-house abuse technology this might have something to do with the low report.

    xyz forever!

  • Tim August 13, 2015, 4:40 pm

    This Google stuff is neat & all.. but I bought 37 .xyz domains when xyz first came out… & holding strong. The xyz group are good marketers… it’s worth holding on & seeing what happens.

  • John August 16, 2015, 8:48 am

    Morgan-great post. We, as I mentioned to you on Twitter, bought one (I think) really good one.
    We bought and are holding for investment. We’d also like to buy some numerics (we own some .io numerics) but couldn’t find any good ones left-China already buying perhaps?

  • Tom November 10, 2015, 7:56 pm

    Personally I’d not touch an XYZ extension with a barge pole.

    As of a few weeks ago all I can see is xyz link spam filling the serps for a wide variety of competitive phrases.

    If you want a footprint to find it all, try a simple google search like this:

    inurl:xyz botox

    So that’s just the aesthetics industry as one example, but I can assure you, XYZ link spam is filling the serps in all niches – and ranking reasonably well too for the phrases they’re targetting too.

    Worth pointing out, due to the way the spam works, to actually access the content Google has indexed, you have to view the sites via the cache.

    At the end of the day, XYZ is a lame extension, nothing special about it at all – there will be no BOOM – and as soon as Google get their head round the SEO spam, that’ll be gone too and the extension will end up relegated to the bottom of the pile and be rendered no more valuable than .eu, .co, .info or .cc etc etc.


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