Breaking: Google limiting search results from the same domain name

It has been a busy year for Google as a number of new updates have been made to their search algorithm. The most recent is an interesting one and something that I wasn’t aware was an issue until now.

Apparently Google has received complaints of search results containing too many listings from the same domain name. In response, the search giant is now limiting the number of listings from one domain in a given search to two.

Now this isn’t a rule that will apply across-the-board, but it will be enforced in most cases. Here’s the fully scoop:

“In short – Google said for most queries, they will begin only showing up to two listings per domain in the top search results. This does not mean Google will only show two listings from the domain for all search results pages but rather for queries they think it makes sense to show more diversity from different domains for a query. Branded queries may show more than two, and you get the point”

(Source –

I was trying to think about whether I think this is a good move or a bad move and I’m not sure I really have a stance at the moment. At the end of the day I can understand why they’re doing it, and for the most part, it likely won’t impact me or any of you.

This weekend I’m going to try to search around to see if I can find instances of search queries that are impacted by this, off the top of my head I can’t think of any time where the full page of search results is dominated by one domain…of course with the exception of branded search which it sounds like will be untouched.

What do you think? Is Google’s most recent search engine update a big deal and I’m missing the boat here or is this a relatively minor updated that we probably won’t notice?

As usual, I want to hear from you – comment and let your voice be heard!

{ 44 comments… add one }

  • M. Menius June 8, 2019, 3:21 am

    This is a good move and somewhat overdue. It will better diversify page 1 results and better serve users imo.

  • Suresh Raghavan June 8, 2019, 5:50 am

    They have let this go too long. .Much welcome update

  • Fat Anon June 8, 2019, 5:50 am

    Wish they started punishing websites which hide actual info behind paywalls or just extra clicks/popups/etc. I want to be able to read full version of what was in the search results in one click, not 50 clicks.

  • David J Castello June 8, 2019, 9:04 am

    Long overdue.

  • David June 8, 2019, 1:46 pm

    This could be great news for domainers. Companies will be looking to build their portfolio of domains and work to rank those alongside their main name.

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    i think that this is the best update from google in the recent times, just because lot’s of small websites is not getting the attention and website traffic that they deserved because big authority website aquired the whole search results

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