Breaking: Twitter Taps Facebook’s Goldmine – Adds Mobile App Install Ads

When you use the Facebook app on your phone there’s a good chance you’ve come across ads for apps. Often the app is free to try and you click one button and it’s on your phone. While you personally may have never clicked on one of these ads, a lot of people do, and Facebook makes a fortune off of them.

Just in case you’re in the 1% of people who read my blog but aren’t on Facebook, here’s what they look like:

Facebook Mobile App Ads

Now Twitter has decided to get in on the action. Today Twitter posted an announcement on their blog – mobile app install ads are coming to Twitter.

We are excited to announce new ways for marketers and developers to drive app installs and app engagements using our new mobile app promotion suite: both on Twitter, and off-Twitter through thousands of mobile apps that use MoPub’s mobile advertising exchange. (Source – Twitter Blog)

Here’s a first look at what the new mobile app ads on Twitter:

Twitter Mobile App Ads

 

I think this is a great move by Twitter and it’s going to add a very nice revenue stream to their ad business. The battle for mobile advertising is only just beginning but it’s clear we have three players that are getting ready to duke it out, Facebook, Twitter, and Google. Of course, there’s plenty for everyone to share, but what fun would that be?

{ 9 comments… add one }

  • Nick April 17, 2014, 5:25 pm

    I am the 1% and proud of it! 🙂

    Reply
  • Francois April 18, 2014, 1:06 am

    When I said apps do not need domains to be found nor promoted.
    And here they got a new ad channel of importance.
    Grrrrr… Less money for domain parking!

    Reply
  • Mark April 18, 2014, 9:01 am

    Add me to the 1% too (maybe it’s 2%).

    By the way, what happens when people slow down in clicking these mobile ads? It’s not like on a web page, where there are so many places to insert an ad where it’s not as intrusive. On a phone, every ad is intrusive. I’ve never clicked one in my life, and while I understand many do, they’ll begin to wise up real soon.

    Reply
  • Morgan April 18, 2014, 9:06 am

    @Nick – my guess is you probably don’t use Twitter or Google+ as well…am I right?

    Reply
  • Morgan April 18, 2014, 9:28 am

    @Mark – over the next ten years mobile ads are supposed to grow more than any advertising channel on the planet. The real question is, what happens when people stop click on ads on Desktop computers?

    Reply
  • Nick April 18, 2014, 10:27 am

    @Mark: I think its much greater than 2% even.. 1/2 the people I know dont or no longer use social media. The ones that do use twitter to quickly check things. But thats it. People I know are dumping facebook left and right. The most common reason given: its a time sink. The next reason: too much gossip. Many of my closest friends are telling me “just call me” instead of even emailing them. texting, email, facebook, tweeting… its taking its toll. There are only 24 hours in a day. People I know are wanting to spend more time with family, friends and engage in their interests.

    @Morgan: I only use twitter and its rare that I do. But I will not update the app if its going to start throwing ads in front of me. There isnt enough room for the information I want. Mobile ads are intrusive and annoying. I just wont do it. 🙂

    Reply
  • Louise April 24, 2014, 12:11 am

    They’re also known as, Mobile App Ads, and Deep Link Ads:

    The new “deep link” ads will also be featured inside YouTube videos streaming on mobile devices, allowing Google to generate more revenue from one of its most popular mobile properties.

    bold mine

    Reply
  • Louise April 24, 2014, 2:40 pm

    Also called, Mobile App Ads, and Deep Link Ads:

    The new “deep link” ads will also be featured inside YouTube videos streaming on mobile devices, allowing Google to generate more revenue from one of its most popular mobile properties. The ads will also be found inside apps themselves.

    – Google Ads Will Soon Link Inside Mobile Apps
    http://blogs.wsj.com/digits/2014/04/22/google-ads-will-soon-link-inside-mobile-apps

    Reply
  • Louise April 28, 2014, 4:37 pm

    In “deep link” news:

    Mobile Deep Linking Startup URX Raises $12 Million, Launches Universal Link Service Called Omnilinks
    http://techcrunch.com/2014/04/28/mobile-deep-linking-startup-urx-raises-12-million-launches-universal-link-service-called-omnilinks

    Reply

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