Buying a .com where the keyword doubles as a new extension

by Raymond Hackney on September 8, 2015

Over the last couple weeks I have had a couple of conversations with people about .com domains that end in a new gtld extension. One friend said that he was no longer going to purchase names like racquetballonline.com because now we have an online extension. He asked me my thoughts and I kind of feel on the fence.

In a perfect world if you were at least open to the prospect of new gtlds you would get both. I have done that with a couple keyword media related names. The problem comes about when the new gtld has a big premium and in some cases premium renewal.

I am a tennis fan and at one time in my life played 12 hours a day, I would not mind owning TennisOnline.com, but to get the matching Tennis.Online it is $12,500 and then a premium renewal of $12,500. So that is a no go, there is no business sense for a domainer or webmaster to pay that kind of money.

So in these cases I would not be opposed to owning a domain where the second keyword is a new gtld, you should be able to use that in your sales strategy of why the buyer should go with TennisOnline.com over Tennis.online.

In other cases the .com buyer may want a fortune for keywordclub.com and the keyword.club is reg fee. Those debates will go on along tld lines in the great GTLDwars.

I decided to take a look at sales data from .com that related to new gtld extensions.

.XYZ is #1 in domain registrations according to ntldstats.com, the only xyz .com related sale was XYZ.com many years ago for $50,000.

.Science is #2

.Club is #4

.Link is #8

.Website is #10

*Data Courtesy of Namebio

{ 3 comments… add one }

  • F.S. September 8, 2015, 10:44 pm

    Exceptional articleMorgan thank you.

    Reply

  • danny September 9, 2015, 2:39 am

    In the case of ‘online’ – many of the best ‘online’ domains have the word at the beginning. For instance onlinegames.com seems to me is much better than gamesonline.com.

    Nice analysis on the article. Thanks for the post Raymond.

    Reply

  • Steve September 9, 2015, 10:56 am

    Looks like the.com versions were generally had for a good deal. So much for the theory of all the good names were gone. Your article proves many were available at very reasonable prices. Also renewal fees for .com are only 10/yr. Anyone investing in any new gtld should have the .com version to stop bleed if possible.

    Reply

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Hi I'm Morgan, I live in beautiful San Francisco, California where I'm the co-founder of Bold Metrics, a venture-backed SaaS startup using Machine Learning to unlock body data. I've been buying and selling domain names and blogging about it since 2007 and angel investing in other awesome startups since 2014. Want to learn more about me? Then click here

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