Can someone tell me what .OOO was thinking?

This week has some new domain extensions hitting the market that I think will see solid adoption over the next few years. Extensions like .airforce, .army, .vet, and .navy are being launched by Rightside this week and it’s pretty easy to understand who their target market is and why they would be interested in one of these TLDs.

On Wednesday Donuts will be launching .healthcare which last time I checked is a 176.1B market.

While all of this is happening another new domain extension is hitting the market, and this one really has me scratching my head. I’m talking about .OOO. Owned by Infibeam, an eCommerce company in India .OOO has been brands itself as “the power domain” and is targeting eCommerce website owners.

The question is, what does three o’s in a row have to do with eCommerce? According to .ooo themselves…

“The .OOO top-level domain (TLD) is dedicated for any entity launching or expanding an e-commerce venture. .OOO open opportunities for selling things online and offline. This Domain Extension .OOO will set you apart from your competitors.” (Source –

Sorry but I just don’t get it. Why not something like .ecommerce or .sell or .store? There are some domain extensions that clearly articulate to the consumer that a website will be related to eCommerce and three o’s in a row just seems crazy to me. Is it just me? Does anyone else get this one?

{ 37 comments… add one }

  • Mike October 21, 2014, 7:34 am

    Which registrar has the cheapest pricing for .healthcare names?

  • Tom October 21, 2014, 7:41 am

    Same thing .xyz was thinking, funny you don’t mention them anymore, what an embarrassment to the industry.

  • Piotr October 21, 2014, 8:11 am

    Perhaps it has something to do with Hindi language. Chinese has its fuss with numbers, as they have special meaning there, maybe triple-o has somewhat similar status for Indian folks.

  • Anthony October 21, 2014, 8:15 am

    Are they letter O’s are are they zeros, or some combination? 😉

  • michael berkens October 21, 2014, 8:15 am


    I don’t like the extension and not working with them. I can tell you what you what they are thinking, not that I agree with there thinking but you asked.

    So ooo the letters not the numbers means nothing like xyz.

    Its made for the mobile world, especially countries like India where a huge amount of the population that have access to the internet only has it through their mobile device.

    Therefore if your going to directly navigate on your mobile device it is quicker and easier to type in a domain that ends with .ooo, three repeat letters. Of course that all depends on what you have on the left of the dot, so if you can get a 3 letter domain like that would be easy to type a longer term on the left would defeat the whole purpose becuase you would be back to a lot of typing again.

    Anyway you asked, that is the answer

    They could have picked any three letters but many others probably are Trademark and thought they might be objected to in the application process

  • Cameron W. October 21, 2014, 8:34 am

    By far the worst, most likely to fail extension. @Anthony you took the words right out of my mouth
    The big question is if .OOO will hit 3 figures in registration. Maybe there next plan is to release the extension .000 or maybe .O0O to catch any typo’s

    What does it cost to create and develop one of these new extensions?

  • Charles Logston October 21, 2014, 9:46 am

    I’m bullish on

    It’ll be a website dedicated to animated gifs of people screaming.

  • William October 21, 2014, 9:51 am

    This is probably a case where .ooo was chosen because there would be no competition for the extension. The others, .sell or .store might have attracted one of the big players to bid it up.

    It makes no sense to me as an American but the Indian market may accept it. I don’t watch Bollywood films but someone sure likes them.

  • Konstantinos Zournas October 21, 2014, 12:38 pm

    The same thing that .xyz was thinking: nothing.

  • Konstantinos Zournas October 21, 2014, 12:40 pm

    “It makes no sense to me as an American but the Indian market may accept it.”
    I don’t see any logic in this. Why would they accept it? It makes no sense to them either!

  • Raymond October 21, 2014, 6:15 pm

    may another new extensions


  • Morgan October 21, 2014, 9:56 pm

    @Anthony – you bring up a good point, they are the letter “o” not the number zero but I could imagine a lot of people will be confused.

    @Michael – thanks for going through that, I can understand that logic, still don’t quite understand the connection to eCommerce but it’s a bit less esoteric now! 🙂

    @Charles – love it, totally going to that site as soon as it goes live!

  • William October 22, 2014, 1:08 am

    @Konstantinos – In Zimbabwe I once observed a woman raking the dirt around her hut. It was explained that the locals would make lines in the dirt to show that their “yard” had been cleaned but it was considered beneath their dignity to reach down and pick up the trash that littered the dirt they were raking. In the 3rd world, logic isn’t everything and it can be difficult to understand why or how things work the way they do.

    Indians might think .ooo is funny or clever because of the stooopid advertising. It’s also possible that the simplicity of three o’s could be appealing because of the diversity of languages. That said, I don’t see it going anywhere in the US market.

  • Konstantinos Zournas October 22, 2014, 4:26 am

    If there was some logic they have said it in their press releases but there isn’t.
    You don’t create a business plan on some trend that does not exist and you can’t even push for it.

  • Mike October 22, 2014, 8:36 am

    I think it is a cool extension – easy to remember! And who really cares what word the extension is or what it stands for? .io is for Indian Ocean, but all the owners are using it for tech startups (input/output). .ly is for Libya, but most are using it for the domain hack (e.g.,
    If a lot of people start using .ooo and some great respectable sites are built on it, and it becomes popular and trendy, lots of people will be buying and selling .ooo domains.

  • Konstantinos Zournas October 23, 2014, 7:15 am

    What? input/output?
    No one knows about input/output except maybe you, me and a few more engineers and computers geeks.
    And no startup is using .io because of input/output.
    They all use it as a fancy hack.

    If, if, if and .if. You can say that for all 1400 New gTLDs but for 95% of them that ain’t happening.
    And it ain’t happening for .ooo because it has nothing good going on with it.

  • Anthony October 23, 2014, 9:47 am

    We’re talking about .OOO and to many it seems meaningless however I do agree with those who have said it may have better acceptance in other countries as described by others above.

    But………… if you want to discuss .IO then you might want to consider that there are a lot more than “a few more engineers and computer geeks” out there in this little world of ours….

    And, yes, there are more than a handful or startups out there using .IO for “input/output”…

    I am not plugging any in particular, all I did was a google search and here’s a few:

    No domain extension is better suited for “input/output” than .IO and that is what a lot of “geeks” are using it for, as well as business-minded start-up / venture cap folks. Ask Morgan, he’s been posting about .IO for a long time now.

  • Joe October 23, 2014, 4:46 pm

    Well this post really the significance of this extension is easy to find if you know living in India for three months as they, that I do with other friends when be 21 years 1974 ended military service on holiday before starting work.

    Truth to realize a dream that was very rewarding as we are westerners and them, they are beautiful but prohibited only to buy and animal species for marriage when only be 12 years old with an old man of 50 years this is what to happen even today, are not true traditions is the strength of hunger and hardship to go let alone the poor poor very poor always with the same position and is purified and washed already.

    Experience which we can never forget this if friendly and give all you have to just be with her and invite bowl of rice to eat two more of his family they give you, you give other gifts in exchange for them to do delight with what they sell and eat for three consecutive months, a relief for my sensitivity.

    Well here is the definition of the new extension ooo (It may well be this but also in other parts of India may have another definition already be 800 million more to think see this link http:. //www.internetslang. com / OOO-meaning-definition.asp

  • Konstantinos Zournas October 25, 2014, 12:40 pm

    If you don’t state what country and why it will have better acceptance then what you and all others are making is an empty and meaningless argument.
    Wishful thinking and baseless arguments do not belong in domains and to any business.
    I could create .sdg and say that “a few people in some country may need this extension some day”.

    Do you mean that you can make an extension popular and mainstream with “a lot” of engineers and geeks? How many do you think these are? 1%?

    What you have posted may be startups but they are not mainstream startups. I bet 99% of the people in the street don’t understand a word of what those websites are talking about.

    You can take almost any 2 (or even 3) letter acronym and find some explanation for 100 people to use it. That doesn’t make it popular. Do you think that anyone will care for .php or .sql or .dv other than a few people?

    On another note I would love to have a KZ@IsAlways.OutOfOffice email address.

  • Mike October 25, 2014, 1:35 pm

    speaking of .io domains – the backorder auction for just ended for $6,385:

  • Anthony October 25, 2014, 2:12 pm


    I am not defending its usefulness nor am I saying its dead. All I am saying is that aside from the fact that they could be zeros (but we’re told, here, they’re not), there apparently IS a use for triple-letter-O’s in the world:

    So there MAY BE a use for OOO on the Internet. In particular the entry about the Limited Liability Company in Russia, their abbreviation is “OOO”. Hopefully this URL will work:

    @Mike: That is awesome!

  • Gaurav November 2, 2014, 11:26 pm

    I have lived in India all my life and am well-versed with Hindi, I don’t see any lingual relevance of .OOO Infibeam has been quoted as been saying it’s mobile friendly and SEO friendly. I’m not an expert on SEO but as far as mobile-friendly is concerned I’m not really convinced as O is not a special key (real or virtual) .000 is more mobile-friendly than .OOO in my opinion

  • Amol November 4, 2014, 2:35 pm

    I think OOO denotes – Online Or Offline (business) as per

  • Suraj November 6, 2014, 2:18 pm

    I am from India, with a business background.

    I could see Infibeam’s differentiated positioning of .OOO domain as :
    1) Easier to type on mobile devices.(repetitive O’s).
    2) Call it yourdomain(dot triple O). – No other global level domain can boast having ‘triple’ letters.


  • Vinod December 19, 2014, 3:05 am

    A lot of guys here are wasting time and talking irrelevant things which in now way is connected to the domain extensions. The simple logic says that when the prefix is www and the suffix is ooo, it is easier to remember, keypad friendly (especially on cellphones and touchscreen devices) and its catchy…

  • nirzari January 19, 2015, 6:05 am

    I bought this domain. I wanted to try how it works. I have just bought it so cant say much but i know the .ooo stands for “online offers only”. So any e-commerce store or any website which deals with online transactions or selling products can use .ooo domain.

  • sanjay January 28, 2015, 2:00 am is available on domain hosting sites 🙂

  • Anonymous February 21, 2015, 2:30 am

    I work as a Manager in Infibeam. The Main reason for opting for .ooo was that it wouldn’t attract any competition in bidding. Further, there was a viable business in it which perfectly fitted in our ecosystem and our portfolio of businesses.

    • Morgan February 22, 2015, 7:11 am

      @Anonymous – thanks for sharing and I definitely agree it would have no bidding competition, however I also think that means it’s going to be very hard to get mass adoption. If you wanted to use it internally that makes a lot of sense, but to market it as a domain that other people are going to want to use honestly just sounds crazy.

    • Anon September 1, 2017, 2:21 am


      • Anon September 1, 2017, 2:24 am

        Comment made to @Anonymous

  • Arpan Modi July 23, 2015, 7:15 am

    I think they took .ooo for easily memorable concepts as per they are talking. but i think that is very hard step from their site i can see that. but who knows we will also using .ooo on some days

  • Chase February 11, 2016, 9:55 am

    Personally I love this extension. Besides the original reason for its creation being easy to type on cell phones..
    1. It’s one of the most unique gtld’s out there which stands out from the other search results
    2. It’s generic. All the other new gtld’s have a topic which the domain name must conform to. For example, if you want an informative site about magic, .com & .net are sure to be taken, and you can’t use .furniture, .photo’s, .clubs, etc. So .ooo gives another option as a general extension for a LOT of exact match keywords.

  • Shaye Murphy December 8, 2017, 10:46 pm

    I think .ooo is great and has a lot going for it. It’s not going to have mass adoption, but I don’t about that. I care about SEO, Uniqueness, and Standing-out in the crowded insurance market.

  • Wedielo July 13, 2018, 12:28 am

    .ooo single names are gone.

  • SANGIT kumar August 25, 2018, 9:35 am

  • Joel July 14, 2020, 6:46 am

    This is my domain


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