Case Study: Trend Domain Development In A Day

As a Domain Investor there are many different ways to make money. I started-out completely focused on development and monetization, and have seen my business grown layering things like domain sales and consulting. On the development-side of the house my team focuses on building-out 3-5 sites/month, while managing our core brands that make up a majority of our monthly revenue.

While we typically stay-away from trend domains, sometimes we get lucky or find something that we think might be worth the investment. We learned a long time ago that while trends may peak and die out, they never go away completely. We have sites comfortably making $xxx/month on trends that went away more than four years ago! Still that being said we have also built-out plenty of trend domains that haven’t made a dime, but you don’t know if you don’t try. These are a gamble for us and represent less than 5% of the investments we make, but it’s a small investment and has been well worth it over the years.

Yesterday I found that the #1 trending topic related to Apple – Flashback Virus was available in .COM. This is the exact keyword phrase talked about on CNN, Fox News, The Huffington Post, and many many more. The trend domains we’ve done the best with in the past are those that exactly match the main trending term that is used in all the news headlines and on TV. Like I said, even when the trend goes away, we’ve had some great names continue to make money for years and years. Of course don’t expect all your trend domains to hit, and don’t build a business around trend domains, but building out a small percentage can be a great way to generate passive income.

Flashback Virus

You can see the site in the screenshot above and of course visit it by going to I spent a total of $58 on the development of this site thanks to my awesome team and a very tight end-to-end process we’ve developed. The total amount of time I spent on this project was about five minutes when I actually bought the domain and sent my team leader the email. The team had this site up and running by the evening along with the corresponding Twitter account,

Will this site make a fortune? Maybe it will, if not, no big deal, it’s a total of $66 if you count the registration itself. Like I said, don’t make trend domains your main business, but it only takes $66 in revenue to make this baby profitable and from that point on it’s all profit. These aren’t nearly as fun as the larger brands that we build but it’s all part of building a diverse portfolio.

As always I’ll keep all of you updated as time goes. Feel free to ask any questions or share any comments you have. Comment and let your voice be heard!

{ 10 comments… add one }

  • Sukh Braich April 17, 2012, 11:38 pm


    Brilliant post. You must have a great team working for you. How do you find people to outsource stuff like this?

    Also how did you ask your team to build this site? i.e. did you just give them keyword and said that you need website on this keyword?


    • Morgan Linton April 18, 2012, 12:00 pm

      Thanks Sukh, I am very fortune to have such an awesome team.

      It has been VERY hard to find good people and taken me about three years to really get the team that I want.

      This has meant a lot of hiring then firing and money wasted finding the right people. Now that I have a great team it really does make all the difference in the world. That way a project like this can take less than 5 minutes of my time.

      As for how I asked them to build the site we have standard models that we follow which I’ve built-up over the years. I ask the team to build a particular model of site and they know all the details.

  • AndyO April 18, 2012, 1:02 am

    That’s some great work by your team there, in very little time!

    I used to do the same thing in high school for spending money, but I pulled ideas from the top ranking articles in news sites. My first year in college some of my sites were pulling in US$400/week! That was the good old days, when the conversion from US$ to AU$ almost doubled my earnings!

    The move a few years later from free hosting to domains and paid hosting was what really got me started in domaining 🙂
    I hope this site performs well for you!

    • Morgan Linton April 18, 2012, 11:58 am

      Thanks Andy and awesome to hear about your past experiences here!

  • Bill Eisenmann April 18, 2012, 6:42 am

    Looks like a success in the short term at least. Your site appears on the first page of Google, result 6 for me. Nice work on this.

    • Morgan Linton April 18, 2012, 11:57 am

      Thanks Bill, I was pretty blown-away by the search placement, was on page one within 24-hours of registering the domain!

    • BullShitWebsites April 19, 2012, 3:26 pm

       I have gameovervirus.gameovertrojan, gameovermalware and flashbackmalware

      and gameovervirus started last nite and it is already 1st page on google
      rich keyword domains rule!

    • AndyO April 21, 2012, 12:33 am

      Still at number 3 on the first page for me, and it’s been holding there since this blog entry was posted!

  • ِAhmed El Shaweesh April 19, 2012, 11:36 am

     well great to share your idea ! put us in update ! by the way do you have other site depends on trend ?! and really make revenue for you ?!
    another thing what you will do if you donot have adsense account and cannot open one ?! what you will use to earn rev ?!


Leave a Comment