Castello Brothers Continue to Innovate with

I received an update from the Castello Brothers this week that they had launched a country radio station on To do this they’ve partnered with who had this to say about the partnership:

“We couldn’t have asked for a better partner and Internet brand to promote Country music than,” said Joey Flores, CEO of “Since announcing our partnership with, we’ve literally been inundated with hundreds of submissions from Country music artists around the world.”

This is such an incredible example of how treating a domain like a business can really pay-off. Notice how the CEO of calls an Internet brand. Think of your own sites, how many of them would you really consider a brand? The Castello Brothers have done an absolutely amazing job taking category-killer names beyond parking and turning them into real brands.

With this represents a very exciting expansion and notable innovation in the brand development space. The Castello Brothers realized from the very beginning that having a brand online meant having more than a website, it meant actually running a business with the domain name. Look at names like and you’ll see it’s much more than a website, it is the online resource for everything whisky, and of course the list goes on because the Castello Brothers have a lot of stellar names.

While so many of us have been chasing the impossible dream of developing every single one of our names the Castello Brothers have been busy building brands and businesses online. I’ve been working hard to turn into a strong brand this year and seeing things like this from the Castello Brothers is just more inspiration!

I’d like to congratulate Michael and David for putting-together this deal and continuing to build this incredible online brand. Now it’s time to ask yourself this question – which of my own domains would make a good brand? Now I’m not asking which ten or twenty or one-hundred names you want to develop, I’m asking out of all your domains which one really would be the strongest brand. Now focus only on this one, stop trying to find a solution for all your domains and instead focus on turning each domain into a real, credible, online brand.

{ 10 comments… add one }

  • TeenDomainer November 3, 2010, 6:49 pm

    This is so cool great work. This just shows if you work hard enough great things can happen.

  • David J Castello November 3, 2010, 6:49 pm

    Thank you for the kind words, Morgan. Michael and I are truly excited by the synergy we’re already seeing with Country Radio. Look for some major developments in the next 30-60 days.

  • Morgan November 3, 2010, 6:53 pm

    @David – very exciting, looking forward to following the progress!

  • Will November 3, 2010, 6:55 pm

    I own two domains that I think would make great brands, including a geodomain. The challenge, of course, is how to build a website worthy of the domain name as a one-man, part-time domainer. No excuses, thought… gotta figure how to make it work someday.

  • Uzoma November 3, 2010, 8:08 pm

    Congrats David. I spent over one hour three days ago going through your brands. I wish you success in all of them. Your story about Annie at Kennel was riveting. Good writing there.

    One of my domains,, can team up with your Nashville as soon as I decide what I’m going to do with it.

  • Jojo November 4, 2010, 8:57 am

    Congrats David & Michael – this is really a GREAT adventure!

  • Tim Kissane November 4, 2010, 10:50 am

    Thanks, Morgan, for highlighting winning strategies that differ from the usual advice found in domaining blogs. The Castello Brothers have done outstanding work in developing brands. My only problem in trying to emulate this approach is the lack of working capital. How much did they pay for I have no .coms like this and I’m pretty sure I won’t be able to hand reg one. What advice do you have for those of us with little or no capital for trying to build a great Internet brand?

  • David J Castello November 4, 2010, 11:28 am

    @Tim Kissane: was the one name where we paid big bucks. Even though it was a steal in July 2003 for the six figures we paid, many thought (as always) that we overpaid. The vast majority of the other names we own we acquired in 1995-1997. They were simply hand registered and, at the time, many of our friends thought we were wasting our time.
    The bottom line here consists of two things. The first is that there are certainly names floating around out there that may mean nothing to people now, but may be worth a fortune later. I just hand registered one last year. It’s a miniscule island near St Kitts in the Caribbean that no one cared about until this year when it was announced it’s going to be developed into one of the largest mega-yacht ports in the world. It’s like panning for gold. The other is that we began with zero (and I mean z-e-r-o) working capital when we begin monetizing these names in 1997. In fact, my original agreement with Michael was that we would spend only what we made. Because of this, I will never eat canned tuna fish and spring water ever again 🙂

  • Tim Kissane November 4, 2010, 12:00 pm

    Thanks for the info and encouragement, David! That’s exactly what it feels like, panning for gold. I bought my first name in ’96 but, at $70 each back then, I felt I couldn’t afford a domain shopping spree. What a mistake! I’ve been looking to alternate spaces like (seems to be heating up) and .tv for opportunities. It’s so much harder in the .com arena. Did you know of the impending development for the island near St. Kitts? I usually develop a list of names for a category (obviously I missed Caribbean islands) and check availability. I’ve not found a single quality, one-word .com this way yet. But there’s always the next search… 🙂

  • Joe November 4, 2010, 1:16 pm

    Congrats, David. You, Michael and other successful web entrepreneurs are truly inspiring models for us all starters.


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