Category Showcase Showdown

I’ve decided to do another side-by-side test of Sedo vs. Afternic. A while back I took a look at the difference between Sedo and Afternic’s HomePage Featured listing. Sedo generated more traffic to the listing by a longshot.

This brought-up the issue of traffic quality. Some people from Afternic wrote-into the blog to explain how their system differs in the type of traffic each domain gets.

The question is a valuable one to answer: do listing upgrades increase the likelyhood of selling your domain name?

I’ve designed another experiment, this time with two domain names: and Both of these are great names that I’ve decided to make available at a lower minimum offer price than usual. This will hopefully encourage as many bids as possible so that I can compare Sedo and Afternic on the number of bids the listing receives on top of just traffic (my previous name was a high-priced fully-developed domain –

This time we will be able to better understand how the number of visitors corresponds to the number of bids made on a listing. We will clearly be able to see if, with less traffic, Afternic can indeed encourage more bids through higher-quality traffic. Sedo, oftentimes challenging as your name becomes a needle in a haystack I’m sure will be able to attract more visitors, but it will be interesting to see how many bids it generates.

Both and will be category featured for one month with both Sedo and Afternic. I’ll report updates on a weekly basis and give a full report of my findings at the end of the month. I hope that these experiments can help new domainers make educated decisions before spending money on listing upgrades.

Stay tuned!

{ 4 comments… add one }

  • Jeffrey Tonetti February 19, 2008, 5:41 pm

    Here is the flaw with your experiment….
    You are comparing a .Com to a .Mobi….
    Its like comparing a Go Cart to a Fighter Plane…. You need to either do .com vs. .com or .Mobi vs. .Mobi

  • Morgan Linton February 19, 2008, 6:32 pm

    Thanks for your comment Jeffrey – I apologize if I did not explain this well enough.
    I have listed on both Sedo and Afternic as category featured. I will see how the performance differs between the two services comparing on Sedo vs. Afternic.
    Thus I am comparing a .com to a .com.
    To go a step further with the experiment I am doing in tandem, the same experiment with I will then compare’s performance on Sedo with it’s performance on Afternic.
    So this experiment will compare a .com to a .com (the exact same .com for that matter) and a .mobi to a .mobi.
    Thanks again for you post. As always I encourage anyone to write-in about any thing that I write!
    Kind Regards,

  • Jeffrey Tonetti February 19, 2008, 6:59 pm

    Ahh….Makes better sense
    P.S. A pretty good blog-

  • Deon Takpuie June 27, 2014, 7:47 pm

    Hi Morgan, sorry to re-open this old article, but how did this featured listing experiment go, any sales and at which company? Thanks.


Leave a Comment