The .CLUB registry is holding their first domain name auction in China thanks to a partnership with EachNIC. The auction is in full swing now with some of the first auctions ending in less than seven hour from the time this post was published.
The auction includes domain names like C.club, JC.club, JS.club and many more.
As you all know I’m big on transparency so I’ll let you know that I myself will probably be bidding in the auction, but I do treat names like this as a calculated risk. Short .COMs have a proven track record, nobody knows whether two and three character new gTLDs will be worth anything in the future. Still I’m putting about 10% of my domain investments into new gTLDs knowing I could very likely lose every penny I put into it.
That being said, the early Domainers took a huge risk in the 90’s and I do think investing is about taking some small, calculated risks. From where I sit I see an ocean of new gTLDs and .CLUB is one that is without a doubt a clear front-runner, so when I take a risk, this is somewhere I feel like I can at least call it a “calculated” risk.
It’s not secret that two and three character domains are hot and I definitely don’t have the budget to buy these in their .COM form so this is somewhere I’m willing to experiment. Just know, when you buy any new gTLD you can’t really call it an investment, .COMs are investments, new gTLDs are experiments, but I like experimenting and I think .CLUB has some very interesting names in this auction.
So happy bidding if you’re bidding, but don’t feel bad if you’re sitting on the sidelines, some people just want to invest and I have all the respect in the world for that. The worst thing we can do as an industry is trick new investors into thinking they’ll make a fortune buying new gTLDs, it’s still far too early to know that, but it’s not too early for people like me (and maybe you) to experiment.
You can view more information about the .CLUB auction at – www.nic.club/auction and you can bid at www.eachnic.com. Also I think it’s important to note that this auction is bi-lingual so if english is your native language it is easy to setup an account and bid.