.CO.COM Premium Landrush Is On + Why I Had To See The Data To Get It

.CO.COM, a new domain name extension run by three of the most-well known veterans in the domain industry. Even though they aren’t in general availability yet, the registry released a slew of premium domains yesterday, and at prices that anyone can afford. Names like Flying.co.com, Beef.co.com, Payments.co.com and more went up for sale for under $50 each leveling the playing field and making .CO.COM one of the most accessible TLDs on the market.


Okay, so why .CO.COM? 

I asked the same question myself because honestly when I first heard about this, it didn’t compute. As you guys (and gals) probably know by now, I’m a data geek, and it was data that showed me why there is so much opportunity here.

Here’s the data that led to my “aha” moment:

69 countries in the world have TLDs that end in .CO.SOMETHING

149 countries in the world have TLDs that end in .COM.SOMETHING

7M .CO.UK names registered 

If I built my brand on a .CO.HU, .CO.UG, .CO.IL or any of the other 200+ TLDs that use a .CO with a .COM, I’d want the .CO.COM too. That’s exactly what the folks over at the .CO.COM registry are thinking and I can tell you that if any of you have met Paul Goldstone, Ken Hansen, or Gregg McNair (GGG as many of us know him) you know that these guys look to the future and go big.

Let me be clear here. I’m not waving a flag here saying that I’m investing like crazy in .CO.COM or that you should too. In many cases I honestly don’t think these names apply to us, they apply to the 69 countries that have TLDs ending in .CO.SOMETHING and the 149 countries that end in .COM.SOMETHING, doing the math that is 218 countries…which is a lot of countries.

As you can also imagine many of these names are most-likely getting type-in traffic which means that people in these 218 countries can lock-in built in traffic just by scooping up a premium name for under $50. Here’s a list of some of the premium names release, you can see the full list here:

Beef.co.com (Beef.com sold for $150,000)

Best.co.com (Best.com sold for $331,561)

Biking.co.com (Biking.com sold for $250,000)

Billionaire.co.com (Billionaire.com sold for $215,000)

DVDs.co.com (DVDs.co.uk sold for 35,000 GBP)

Farm.co.com (Farm.com sold for $200,000)

Flying.co.com (Flying.com sold for $1.1 million)

Guns.co.com (Guns.co.uk sold for 5,000 GBP)

Jets.co.com (Jets.com sold for $375,000)

PatentLawyer.co.com (PatentAttorney.com sold for $40,0000)

Payments.co.com (Payments.co.uk sold for 10,000 GBP)

PetSupplies.co.com (PetSupplies.com sold for $75,000)

Planes.co.com (PlaneSales.com sold for $19,750)

Rebates.co.com (Rebates.com sold for $500,000)

Seniors.co.com (Seniors.com sold for $1.8 million)

Show.co.com (Shows.com sold for $102,000)

Social.co.com (Social.com sold for $2.6 million, Social.org)

Xmas.co.com (Xmas.com sold for $294,200)

{ 8 comments… add one }

  • Leonard Britt June 11, 2014, 7:38 pm

    While thus far I have not regged any new TLD domains, I have regged several .COM.CO domains (default TLD for Colombia). I believe .CO has been targeting Colombia as a market and I have stumbled across a few Colombian companies using .CO when marketing some Spanish domains. Perhaps the .CO.COM registry should consider Colombia as another market for premium Spanish keywords.

  • Morgan June 11, 2014, 7:58 pm

    @Leonard – good point and something that I didn’t even think of…hmmm now I’ll need to look-up how many .COM.CO names there are out there to add to my data 🙂

  • Jide June 12, 2014, 12:17 am

    Morgan, the .co.com seems interesting but I am a little bit weary considering the news about all these gtlds. Do you feel there will me much buyers?

    • Morgan June 12, 2014, 5:48 am

      @Jide – Good question. I’ve said it many times before but it’s worth repeating. I don’t think new gTLDs are good investments for Domainers, I think they are for end-users who want to build things on them. If you’re buying new gTLDs as investments just know that most-likely every single one that you buy will be worth less than you paid.

  • Michael June 12, 2014, 12:37 am

    I had my friend Gena buy a .co last week, I was joking around telling her she should buy Gena.ninja as a joke for a joke email address but Godaddy suggested Gena.co and for $15 I told her that was a great buy! It’s her first domain name! I have to build her a little website on it. I guess she should get gena.co.com for all the people that will want to stick .com on the end of it lol

  • Luke June 12, 2014, 1:57 am

    What you’re actually buying is a sub-domain, for that reason I won’t be buying any ‘.co.com’.

  • Thinkk June 12, 2014, 6:07 am

    Just as Luke wrote.

    .co.com is NOT a gTLD, it’s a second-level domain, so there is no sound reason to buy it. Although it’s good to base your opinion on data/statistic, some people forgets to also use their common sense.

    To those who don’t understand what a gTLD, subdomain and such is, here is an example.

    lets f.ex. use this domain name: morganlinton.com
    .com is the gTLD
    morganlinton.com (morganlinton is the second-level domain)
    example.morganlinton.com (example is the subdomain of the second-level domain, some call it third-level domain)

    So what .co.com is doing is this, if we take morganlinton as an example: (just an example)
    Morgan Linton has data which shows that his name has been a globally recognized name, so he decides to sell subdomain names to people so they can get f.ex.
    hype.morganlinton.com (meaning he is selling the “hype” of his second-level domain)
    notaregistry.morganlinton.com (like before he is selling “notaregistry”)

    And just to point it out…
    The people behind “co.com” is not a registry, they are just somebody who a long time ago registered the second-level domain name “co.com” and now with all the hype with the new gTLD extensions like .Ninja and such the people behind “co.com” are are trying to getin with the hype.

    They have actually been trying to sell sub-domain names of their second-level domain in many years before, so they are actually not new, only trying to use the hype with the REAL new gTLD’s to suit their behalf.

    I don’t have anything against people trying to earn money, so all the good luck to them, my only reason to write this comment is to write the facts so people can make sound decisions.

    So again good luck to the people behind “co.com” I hope you earn a ton of money.

    I am not saying the new gTLD’s is a smart investment either, they are a hype. There might be a minor use in some of them, but not something worth investing or any reason really to use.

    The .com is only getting more and more established even more with the new gTLD’s, just look at what you yourself type at the end?

    Best regards,

    Muhittin Unal

  • Joe July 8, 2014, 4:52 pm

    This is well co.com but today many domain names have not all be registered ccTLD TLD, pre-registration not think it was a good choice as this is similar to what happened with (xyz) of Daniel .
    It’s my way of thinking, but in this market as much as you think it is best to be the first if not you are ready, now also purchase and register 4 domain name is xyz one, single, social 2 and trade. (This is even today the same price value $ 1000K traffic do not go I’ll start with the best to do in Morgan Flippa well as news every Friday to what he like, maybe by chance be one of four …


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