I saw an interesting tweet from Domain Investor Mike Mann yesterday after announcing the sale of JazzYou.com, a domain he bought for $20 three years ago and sold for $24,888 today. Here’s the tweet:

First – that’s an awesome flip, and second – please remember, Mike owns a ton of domains so don’t think that you can just go out there and buy domains for $20 and flip them for $24k all day long. If you could, or I could, we’d all be living on an island somewhere together, we’d call it Domainer Island, and yes – it would be awesome.
Okay, now back to the post. In this tweet Mike makes a very interesting statement, “$24,888 seems to be my sweet spot pricing.” Given that I see Mike selling a lot of two-word .COMs I take this to mean this seems to be a good price point for these names since I don’t think that’s a sweet spot for one-word .COMs or two-word .NETs.
I’ll include Mike in the Tweet as I’d be interested to see if I’m reading into this right, but if I am, it’s some really interesting data to have, and very nice to Mike to share that with the rest of us.
When I hear things like this it always makes me wonder if I’m not asking enough for some of my two-word .COMs. If I owned JazzYou.com, and I bought it for $20, I feel like I’d probably sell it for $2,500 and be pretty happy. I might have to change my tune and test out this price point given that Mike has a lot of sales data to back this up.
What do you think? Could $24,888 be a sweet spot for two-word .COMs? I want to hear from you, comment and let your voice be heard!

Ok, so here’s my, perhaps unpopular, opinion.
I think Mike Mann might do better overall if he’d priced these type of two-worders (that don’t necessarily mean much but could be used as a brand) at $2,888 instead.
Research over the years have pointed out that most domains sell in that price range and I believe there’s a good reason most inventory at brandable marketplaces is priced in that $2,000 to $3,000 range.
That’s also my personal experience having sold a couple of hundred domains to end users over the years and researching thousands of sales for my weekly brandable domain name sales post on Dngeek.com
Michael Sumner over at NameBio seems to agree too and back this up with a ton of data in this post here: https://namebio.com/blog/pricing-strategies-domain-names/
Also, I am not entirely sure if living on an island with a ton of other domainers would be that awesome π