My adventures exploring the world of .AR domain names

.AR Domains

As we all know .AI has seen one heck of a run over the last few years as more and more startups are branding around this TLD. Hundreds of millions of dollars have been raised by companies using a .AI domain name and sold for over $100,000 this summer.

While AI is one of the hottest trends in the world (not just the tech world) right now, AR (Augmented Reality) is heating up as companies like Apple begin to discuss their entrance into the space with their own dedicated hardware.

recent report from The Information says new AR lenses are entering a trial production phase for Apple’s AR hardware (9to5Mac also breaks the report down). These lenses aren’t for an immediate product yet, but the lenses sound much closer to normal glasses than current AR headsets allow.

From there, Apple could add AR features and let newcomers settle into the experience. Augmented reality is weird and potentially off-putting, and people will need to feel out how much of it is right for them. The original Apple Watch was designed to be glanced at for five seconds at a time. Maybe the same idea is in the works for Apple AR features.

“Apple Glass” was one purported name for the glasses. Not surprising, since the watch is the Apple Watch, the TV box is the Apple TV. Apple could have gone the “Air” route like “AirFrames,” but I wonder if these things will end up being tethered some of the time.

(Source – CNET)

I’m hearing more and more about AR lately from friends and I personally am pretty darn excited about Apple’s new AR glasses that are liekly going to come out in a year or two. So I thought, maybe now could be a good time to pick up a few .AR domains?

In the past when I’ve bought .AI, .ML or just about any other ccTLD I tend to go to 101Domains first, so I did the same here and fifteen minutes later I had spent around $400 on some nice one word .AR names. Then I got an email – there was an error and every single was actually unavailable to register.

Now I wasn’t completely surprised, I had cherry picked what I thought would be some of the best one-word names to couple with .AR and since it’s not a brand new extension, I’m not surprised someone got to them before me. I asked around and it turns out that all registrars seem to have some issues with .AR and their availability API.

I did a little poking around to see if I could find any sales data on .AR names and the only one I could find in NameBio was which sold for $1,500 on Sedo in late November. Of course, like any new unproven domain extension, I only put money in that I’m okay losing and I don’t buy too many names, just enough to test the market.

What I do like about .AR is that it’s definitely an emerging trend that only going to get bigger once players like Apple are in the game with their own dedicated hardware, and it has a much lower holding cost than .AI. As for how to get my hands on some? Well it looks like I’ll be trying my luck again at 101Domains until I manage to get a few names, then up goes an Efty landing page and we’ll see what happens 🤷‍♂️

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Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Bold Metrics, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 4 comments… add one }

  • brian December 18, 2020, 1:35 am

    Apple and Google are going “all in” on AR
    As are: Snap, FB, Amazon, Microsoft, AutoDesk, Samsung, Sony
    Billions are being invested into AR
    Apple has created an entire division for AR, hiring hundreds of employees who specialize in product development, optics, data management, graphics, motion capture, AI & AR
    AR is here now and just beyond the nascent stage
    With Lidar and 5G, Augmented reality will enable interfaces such as tables, walls, screens to connect
    These early stages: Informational as guides, repair, virtual and remote care, health procedures, enterprise, then as Apple launches its smartglasses (with rx and ar) and looking just like regular glasses, in tandem with watches, AR will explode

    I can see .AR as a top repurposed cctld with many single key words for ____.AR reaching 5 figures and maybe even a few 6 figure .AR sales similar to Expert.AI and Music.Ai
    and .AI extensions are still selling at nice prices — 2 of mine were acquired for low 5 figures and high 4 figures this week

    2021 should reflect many AR starups branding as ____.AR as well as large companies rolling out products under ____.AR, as well as and and

    I’m bullish on .AR

    I was bullish on .ME in 2008…even though this extension has tapered off a bit
    and I’m still bullish on .AI
    .GG could become the secondary extension of choice for gamers, esports, gaming (but this is more speculative)
    .AR seems to have a longer shelf life ….tonite the big news is Google’s release of Baby Yoda as an Augmented Reality Baby Yoda on your mobile or desktop just by searching for “baby yoda”
    AR exhibits in major cities
    AR cosmetics, fashion…. the major brands are investing big-time in this for try ons, makeup, makeovers, etc

  • skynet December 18, 2020, 4:43 am

    .AR can be registered
    I have lots of good domain names

  • skynet December 18, 2020, 7:07 pm

    101domain is ok
    Others include EuroDNS and Netim
    I recommend
    Finally, I recommend my domain name list:

  • steve December 18, 2020, 7:26 pm

    one of the big companies acquired one of my .AR domains as well as a…. they used their usual broker out of california …a few weeks of negotiation … then deal went smoothly via with immediate payment

    did i leave money on the table? probably — but it was a tremendous ROI …I acquired that AR domain in 2019 with the help of an IP firm in Buenos Aires

    fits the extension perfectly

    i noticed a lot of marketing and branding companies acquired AR domains during landrush

    At one time, I was awarded , and , but I got a notice a few weeks later that those names were reserved by the parties who owned,, ..apparently they got their applications in just before they would have been awarded to me… was i disappointed? yes, but move on


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