Cruise.ME Targeting 2M Monthly Uniques + 50,000 New Registrations Monthly

Last year Cruise.me sold for $28,500, now the team gets ready to leave alpha testing and head-into a beta with a public launch around the corner in 2014. The bootstrapped startup is looking to change the way people book cruises by bringing the roughly 85% of people who book offline, online.

Yes, it sounds crazy but it’s true, only 15% of people book cruises online and there has been little disruption in the space, until now.

Cruise.me

“Fewer than 15 percent of cruises are currently booked online, Chip said. At the same time, cruise lines are increasingly catering to a younger crowd — both singles and families — meaning there is a big opportunity to make inroads as an online service.” (Source – TechCrunch)

I’ve covered the incredible growth of the .ME TLD in the startup space and this is another great example of an awesome startup disrupting a massive industry and doing it on a .ME domain. Congrats to the whole team, as someone who does just about everything online this is something I definitely can see myself using.

{ 9 comments… add one }

  • David October 23, 2013, 7:25 pm

    Yes, http://www.cruise.me is AWESOME!

    Reply
  • Michael October 23, 2013, 7:29 pm

    When you say 50,000 New Registrations Monthly, is that what they want to get? Because they only have 500 followers on twitter.

    Reply
    • Morgan October 23, 2013, 9:56 pm

      @Michael – Twitter followers can be deceiving since Twitter isn’t typically used for user acquisition but instead for brand-building and conversation/messaging. That being said, they are ramping-up to 50,000 new registrations/month however I think they are in the tens of thousands right now.

      Maybe I will ping them and see if they are willing to share a bit more data. If they are I’ll share it with all of you!

      Reply
  • owen frager October 23, 2013, 8:20 pm

    Like they finally concluded with Men.com the real big money in cruise.me is to make it a gay hook up app

    Reply
  • Martin Z October 25, 2013, 12:29 am

    Hi Morgan,

    Great to see another example of .me brand. BTW – I dont know did you notice a new .me brand project – web.me? If you would like to write something about it, just let me know. Happy to say more 🙂

    Reply
  • Stephen Chip October 26, 2013, 11:36 am

    @Michael.

    Over the course of the past year and specifically the last three months we have managed to accumulate several thousand pre-launch registrations with a marketing budget of zero. We had three particularly good periods: when we attended the annual cruise show in Miami, the spark.me conference in Budva and most recently the coverage in TechCrunch. We are confident that at launch we can gain traction very quickly. There are approximately 300’000 – 500’000 people that wake up on a cruise ship every morning (20m passengers in 2013). At the moment there is no single platform out there that provides a comprehensive pre/post cruise booking experience. We hope to capture and inspire this market very quickly.

    Our projections are also based on industry knowledge that we cannot fully disclose but for the record one of our founders spent 5+ years at Norwegian Cruise Line where he was in charge of Web Analytics. We clearly know how much each major cruise line attracts in terms of traffic and we have a good idea about their main KPIs. We also know what it costs them to acquire such traffic, leads and bookings. We have a scaled marketing plan in place which should help us reach our goals soon after launch.

    If you have any questions, please let us know, we’ll do our best to answer them.

    All the best,
    Stephen Chip
    http://www.cruise.me

    Reply
  • Stephen Chip October 26, 2013, 11:41 am

    @Owen,

    Thanks for the feedback. We’ve had some interest for the domain from both within the industry and outside. Domain names in this sector are highly prized (cruises.co $82,500 in 2012 and cruises.co.uk $1,099,798 in 2008). We are confident that with our industry knowledge and technical know-how we can create something truly special within this sector.

    Give me a shout if you would like any further info.

    Stephen Chip

    Reply
  • ScamBeware February 1, 2018, 8:46 am

    BE AWARE OF THESE SCAMMERS. Huge time scam. Took about 6000 from me in installments of 2, of which they were supposed to return half (supposedly the first payment of 3000 didn’t go through..) The guy Narinder Dhiensa “promised” to refund me my money. Neither did I get my money nor any tickers. Failed startup, bad ethics. SCAMMERS. 2 years later and all they have is a website and a twitter account. No actual evidence of cruises running. SMELLS LIKE A SCAM.

    Reply
  • Benny July 10, 2018, 1:30 pm

    5 years later and they’re no where

    Reply

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