When It Comes To Cyber Monday 2011 – Exact Match Domains Win

Last week I wrote a post about how exact match domains dominated the first page of Google for Black Friday. Well with Cyber Monday just a day away I thought it would be interesting to see who made it to the coveted Google page one – and once again exact-match domains win again!

Cyber Monday is the Black Friday of the online world. It is one of the top online shopping days of the year with companies like Amazon.com making a small fortune in just one day. Of course, just about every site that sells products or services is offering a discount on Cyber Monday and like Black Friday, being on the first page of Google can mean a very nice spike in traffic.

As you can see, over the last 30-days traffic for this term has grown dramatically, so let’s see who is benefiting from this traffic. In the #1 position is CyberMonday.com, the category-killer exact-match domain for the holiday. This site is owned and operated by Shop.org and they’ve done a great job of building a compendium of Cyber Monday deals.

cybermonday_comAfter CyberMonday.com is the one and only Wikipedia followed by another exact-match domain, CyberMonday2011.biz. Like we saw with Black Friday domains TLD is not much of an issue and this is another great example. In fact, .BIZ has some great placement for Cyber Monday as the next listing is Amazon themselves, followed by CyberMonday.biz.

CyberMonday2011.biz and CyberMonday.biz outrank both Overstock and Target with CyberMonday2011.biz and CyberMonday.com defeating even Amazon.com for excellent first-page placement. For anyone that thinks Google only gives preferential placement to big brands, think again.

Tomorrow is a big day and for anyone looking to save money online throw on your pajamas, grab a cup of joe, and start shopping! Oh, and when you’re looking to get a summary of all the great deals available, head on over to the exact match domain of your choice!

{ 3 comments… add one }

  • NoobWorld November 28, 2011, 2:21 am

    Just because top keyword domain names are ranked high doesn’t necessarily mean they will perform better than the top website brands.

    There is a preference and trust factor involved. Would you rather visit a website named Cyber Monday 2011 or go to the actual brand site? It is good to own the top keyword domain.

    People are searching more for deals rather than inputting Cyber Monday. Why not just visit Target, Amazon, and Overstock instead of searching for Cyber Monday. Maybe people are searching for coupon savings and deals.

    • Morgan November 28, 2011, 6:54 am

      Very true @NoobWorld – as I have said many times before an exact-match domain only gives a small SEO bonus, it’s still all about building quality backlinks and optimizing the on-page elements for search.

      As for people not searching for Cyber Monday, while I agree there are plenty of people searching for deals, as you can see from Google’s own data the search volume for “Cyber Monday” has grown exponentially over the last month.

  • David Reischer November 29, 2011, 6:31 pm

    Cyber Monday is a propaganda campaign created by slick suits at board meetings by the National Retail Association. Don’t believe me ? Just look at the whois info for who really owns this domain. Propaganda at its worst to get the sheeple shopping. The registration by them is the tip off.

    National Retail Federation (NATIO27929)
    325 7th Street, NW
    Suite 1100
    Washington, District of Columbia, 20004


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