Describe Domaining in One Sentence

As you may know I am launching on the iTunes store this March. In the first episode I want to be able to describe Domaining in one simple sentence. Then I thought to myself, well who am I to sum-up Domaining in just one sentence, let’s hear what the community has to say! Domaining may mean something different to each of us but I’d like to find a way to describe it that anyone can understand.


Now you might just want to fire-back, “Domaining is the process of monetizing and selling domains.” That’s fine for all of us geeks that know the word Monetizing (which most word processors show as misspelled!) the average end-user doesn’t. In fact, the people watching this television show might not really fully understand what a domain name is…a little more challenging now?

So step right up and share your sentence!

{ 32 comments… add one }

  • David J Castello February 15, 2011, 11:01 pm

    I’ve been asked this question many times and I reply that Domaining is basically “Buying, Selling and Developing Domain Names For Profit.”

  • David J Castello February 15, 2011, 11:02 pm

    PS: If they have no idea what a domain name is I say that Domaining is “Buying, Selling and Developing Internet Addresses For Profit.”

  • Paul Goldstone February 15, 2011, 11:16 pm

    “Domaining is the practise of buying, selling, and using Internet website addresses (domains) to generate a profit.”

  • Paul Goldstone February 15, 2011, 11:21 pm

    Geez, talk about great minds think alike! Apparently David has a faster mind though. 🙂

  • Rich February 15, 2011, 11:22 pm

    buy/sell web addresses

  • Nic Lariviere February 15, 2011, 11:34 pm

    Using Internet adresses as commercial land to own, rent, sell or develop

  • Francois February 15, 2011, 11:42 pm

    This was mine, the tagline below

    “The business of monetizing and selling domain names.”

    I did not add “buying” like David because to can can monetize or sell you first need to own domains: So buy them, register them or even stollen them (problem is real) is a prerequisite .
    It’s like say the business of an auto dealer is buying (logic) and selling cars. You generally only say: selling cars!
    In addition this way the sentence is shorten.

    David, a percentage of domainers don’t make any profit, so maybe add: “… with the intention to make profit” should be more accurate, or remove the “For Profit”, because everyone understand the main idea of any business is to try to make money.

    It’s true sometimes people have no clue what a domain is or what an internet address is, so personally after I ive a pair of dot com samples and immediately people understand.

    Well, I defended my original slogan … LOL

  • David J Castello February 16, 2011, 12:38 am

    I use “Buying” in my sentence because you cannot Sell in this business (and make a profit) until you first learn how to properly acquire names that have present or future value. Nearly all of the people who fail in this business do so because they have no idea how to buy names.

  • Joe February 16, 2011, 4:33 am

    Calling domains “website addresses” may actually help a lot in trying to educate the general public.

  • Jeff Schneider February 16, 2011, 5:09 am

    Hello Morgan,

    The very definition of domaining in the last 15 years at different times meant different things. As the domaining after market has developed and morphed, it to is a moving target as far as defintion. We think that underlying Market Forces will always force any evolving business model to adapt.

    “Buying, Selling and Developing Domain Names For Profit.” may be reacting to these forces already. Because of the changing dynamics many developed Business Addresses or Domains will become leading businesses just because they are the foundation of future growth. Many flippers do not get this? They have the key to unlock the powers of massive capital expansion Dead Ahead. If they did they would be keepers not Sellers.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  • ASEAN Portal February 16, 2011, 5:13 am

    What about this:

    It’s called domaining in the virtual world but is equivalent to real-estate business in the physical world.

  • nr February 16, 2011, 5:57 am

    i am a domainer and i dont monetize or develop domains but i am still domaining so those things cant be part of the definition. the definition of domaining is simple-domaining is investing in internet domain names for the primary purpose of making a profit from them. different people make profits from them in different ways such as flipping, developing, leasing, parking etc but those things cant be part of the definition since they dont all have to apply for it to be domaining.

  • Peer February 16, 2011, 6:30 am

    Hello Morgan,

    I would say “buying and selling of virtual Property just like realestate in real world”
    I think it’s easy for them to relate to real estate .

  • Lewis Ogden February 16, 2011, 6:34 am

    Domaining to me is “The process of making money online by purchasing website addresses, to develop in to a business and/or offer to others for sale”

  • Peer February 16, 2011, 6:34 am

    Hi Morgan,

    I would add.. ” Domaining is a Business of buying and selling virtual property”.

  • Gene February 16, 2011, 7:04 am

    “Domaining: The stewardship and redistribution of website addresses for future generations.”


  • nr February 16, 2011, 7:59 am

    “buying and selling virtual property” doesnt make sense for the definition of domaining. if you buy and sell virtual property in games like Farmville and Second Life is that domaining then? Also, you dont have to sell domains to be domaining, you could just monetize them and make money that way.

  • Edie February 16, 2011, 8:17 am

    I was on the phone with my bank trying to explain this since my new (and valid) business debit card was being rejected while trying to register a new domain.
    I got questions like, “Is the shipping address different?” Oh, help me.
    Ran into the same problems when I was registering the d.b.a., too. I think I’m under, “Other,” there.
    Now I say that I’m an online business developer, investing in anything from just a name to a full web site.
    I skip the, “for profit,” part. If I have to explain to anyone that I’m in it for a profit, they’ll never have a clue.

  • Joe February 16, 2011, 8:20 am

    My attempt would be “it’s the business of investing in Internet website addresses (buying and monetizing them)”.

  • Joe February 16, 2011, 8:30 am

    If you don’t want to include “investing”, just go with “it’s the business of buying and monetizing Internet website addresses”. It’s the best compromise between a short sentence and an explicative one.

  • Mars Davis February 16, 2011, 12:17 pm

    When I tell people what I do… its always
    “The Art of Buying, Selling, and Brokering Internet Domain Names For A Profit!”

    Which is always a great conversation starter which leads to a more questions about domaining.

    PS. Morgan great post!

  • Francois February 17, 2011, 2:28 am

    I am agree with you David on the fact most domaining success happens in the buying phase.

  • Ian Andrew February 17, 2011, 5:48 am

    We find that clarifying the type of domain also helps.
    In our experience it helps legitimise and clarify by calling them descriptive domains. (“generic” also works but is harder for a non domainer to understand straight away)
    “A descriptive domain is a website name that describes, or strongly indicates, what a visitor would expect to find on that website”

  • Sri February 17, 2011, 6:33 am


    You want domaining to be defined in such a way that it leads to the theme of your .TV show “domain investing”. You also don’t want to overly complicate things. And, you need this for the general crowd! Here goes my version:

    “Domaining is the speculation in domain names which are the easily recallable and descriptive alphanumeric labels of the Internet addresses needed for any online business.”

  • Attila February 17, 2011, 6:58 am

    “Domaining, an industry that gets you addicted like crack cocaine, where you will be up until 3am in your undies, bidding on ~ buying domains”

    Back to my cave…

  • Lance February 17, 2011, 8:56 am

    Process or act of acquiring Domain name(s) of an intangable online realestate or property, and as such, a Domain Investor is simply by definition the same as Realestate Investor simply replacing “realestate” for “domain”, therefore, process of acquiring typically more than once is known as domaining, whether monetizing, holding,trading, or selling.

    I figure dictionaries can do run ons…so can I 🙂

  • chris February 17, 2011, 4:14 pm

    my 3.5cents

    “Domaining has better returns and is a far safer option for investors than most stocks, shares or bonds if you choose wisely, the best thing is ‘its self managed’ so your in control.”

  • Jessica February 17, 2011, 5:46 pm

    Domaining is real estate and Wall Street combined…the aim is to always maximize profits by registering or buying names either for trading or website building, even if they’re not in your own language.

  • David L.G February 17, 2011, 6:11 pm

    Art of dominate your addiction to domain names and transform it into success.
    A simple one – Domaining is making money with domain names.

  • Michael Cyger February 17, 2011, 10:26 pm

    How about:

    Website addresses — buy low, sell high…and all of the stuff in between to do so.


  • Logan February 25, 2011, 7:20 am does a good job with their definition here:

  • Stephen Douglas March 21, 2011, 5:41 am

    Geez, Morgan, you are a ‘Shark’! Nice article!

    Getting all these free tagline ideas for your new project. That’s what I call a “Triple M” (“Masked Marketing Move”).

    Only Ian Andrew has the seeds of the right idea for your tagline. Go from there. If you want my perfect description of what domaining is, email me and we’ll discuss creative compensation. I spent 25 years in the ad agency / media promotion / TV production industry, so I know the game. And my description WILL be the one you choose, if you are smart and have the money to afford the best!
    winkedy wink 😉

    Keep up the good work!


Leave a Comment