I began development on JuryLaw(dot)com this weekend. All of my development takes place on Saturday and Sunday. I usually spend about half of each weekend day working on new projects. The first step with any project is research. I started doing keyword research and looking at the most popular jury-related searches. This helped me determine that most people searching for something related to jury are looking for a jury trial, jury duty, or unfortunately, jury duty excuses.
Once I know what the top keywords associated with jury are, I can start optimizing my content around them. I’m not concerned about using both keywords together as “jury law” really has very little search traffic. “Jury trial” and “jury duty” on the other-hand are reasonably hot topics online – this is where I will focus my optimization time. Given that the new Google Universal search can search text, video, and audio – you can be assured that my site will have all three of these providing relevant information to site visitors.
I spend about two hours on Sunday creating the site logo as well as stylesheets and coded the main structural elements of the site. I also wrote the content for the front page, which consists of an introduction and an FAQ section. Next weekend I will work on building the interior pages to the site. One thing I’ll be paying attention to is which websites show-up at the top of Google and Yahoo when looking for the search terms I am optimizing around. You can always learn from your competitors and if you can determine something that’s helping them rank well for certain keywords – you stand a chance of ranking well too!
It is important that domain developers not just focus on developing a domain but also on researching the domain’s keywords and market you are entering. My advice for anyone looking to get started on a development project is – know you market – read the blogs related to your keywords, understand the hottest search terms associated with your keywords, design a site that will keep visitors coming back.
Once the site gets further along I’ll start providing screenshots of the design and give page-by-page analysis as I create this new digital destination.