Did you buy any .DEV domains today? Here’s what I bought


Well it’s official, .DEV is now in General Availability which means that anyone can buy one, as long as they’re able to navigate the somewhat complicated pricing that Google has setup. The pricing for .DEV is honestly one of the strangest I’ve seen yet, and while there is definitely some logic to it, figuring that logic out is pretty challenging.

Some domains you can register for around $12, others cost $64, and some are between $100 – $200, others are some random number in the $400 range, some are in the $900 range. I guess the pricing has to do what what some people at Google thought particular names “could” sell for, but I think a lot of these arbitrary prices are just going to keep people out of the .DEV space in the early days.

I personally don’t think .DEV is going to be a good investment but as a software developer myself I did buy a handful of names today. I told myself I wouldn’t spent more than $100 and since when I got o Vegas I typically let myself spend about $100 on craps, I figured, this would be a similar gamble with probably somewhat similar odds. At the same time, I did pick up one .DEV domain that I did really want and that I plan to hold onto forever – morganlinton.dev. I’ll likely build a personal site here linking to Github and sharing some of the coding projects that I’ve done for fun over the years.

Otherwise, here’s the other .DEV names I bought today:

TQDM.dev – a popular Python library that I’m a fan of

Sting.dev – solid one-word name and I could see plenty of libraries/algorithms being called Sting

SKLearn.dev – I was pretty excited to get this one, it’s my favorite Python machine learning library

Nickle.dev – another one-word name I found for $12

MorganLinton.dev – my favorite!

MatPlotLib.dev – another Python library I’m a big fan of

Dazzle.dev – another one-word .DEV that was available for $12

So I spent a total of $84, got MorganLinton.dev and am genuinely excited about SKLearn.dev which I think I will likely develop into a resource for other SciKit Learn developers since it’s my personal favorite machine learning library. I’ll probably do the same with MatPlotLib.dev as this is a pretty badass math library in Python and I think I could probably put together a fun little mini-site with some good info for people who want to get started with the library.

My expectations – $0 in profit, a few names that are fun to build out, and likely other names that I drop next year and turn out to be a waste of money, for $84, worth it for me. For anyone planning on buying up a bunch of .DEV domains as a “good” investment, plan on an ROI of 0% but if you have fun while doing it, go for it. Just remember, .COM is where you should be making your investments as a Domainer.

Did you buy any .DEV names today?

{ 9 comments… add one }

  • Snoopy February 28, 2019, 10:24 pm

    Don’t waste your money people, this will be another Google disaster.

    What is the point of getting morganlinton.dev when you own morganlinton.com? You really want to run a site on that extension? It will damage your SEO and confuse people.

  • Yakov February 28, 2019, 10:30 pm

    Google extensions will fail like circles did.

  • Ethan March 1, 2019, 12:24 am

    So far, I’m seeing it being mostly used for developers’ personal/portfolio websites. Just randomly check [firstname].dev and you can see that.

    I guess investments of this TLD would work better by targeting development companies/agencies because most individual developers are less likely to spend hundreds or thousands of dollars buying domain names for their personal uses.

  • Mike March 1, 2019, 1:34 am

    I cannot see any reason to buy a .dev name unless you actually want to build a site on the name. I see no merit in owning one of these names if you already own the .com, and I can’t see any ROI for domainers unless they are remarkable lucky.

  • JZ March 1, 2019, 4:56 am

    New tlds are dead in the water. At this point its a failed experiment. That could always change in the future but not in the near future. I’ve completely stopped buying or even thinking about them.

  • Anthony Edward Mitchell March 1, 2019, 8:16 am

    The pricing of .DEVs was confusing. If I’d figured it out earlier, then I would have participated in the landrush phase, rather than waiting for general availability (GA).

    It seemed that landrush prices carried standard renewal fees, whereas premium names offered in GA carried forward the same premium prices for their renewals. I didn’t track prices for specific SLDs from one phase to the next, so I could be mistaken, but it seemed that the final landrush phase provided better value-for-money for investment-quality names than waiting for GA.

    In .APP’s GA, my wish list of 120 yielded only one registration (an Arabic word), whereas with .DEV an 80-name wish list yielded 7 available names, but none in the first (most desirable tier) of a three-tier list. In conducting quick Google keyword searches for four of the seven available .DEVs, none of them yielded a significant number of search results to make them appear viable, so I only registered three .DEVs.

    As with .APP, Bharatavarsha is my .DEV focus. In the case of these first two SLDs, I have friends whose names IRL correspond to these hacks:


    Google’s training service for cloud computing is Blackfoot-oriented (AWS) and is branded as Qwik, so Qwik.Dev seemed like a good choice. If nothing else, it will be usable in my own outsourcing projects on behalf of commercial clients.

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