Did Zoom catalyze renewed interest in .US domains?

Zoom Billboard

When I first started in the Domaining world back in 2007 I made a few big mistakes. The first was, I invested in .MOBI. My thinking was, mobile phones are taking off, and people are going to want to go to mobile-specific websites, .MOBI is perfect for this. While yes, mobile phones did take off, and people do browse the web like crazy on them, mobile responsive sites won the day and work fine on any TLD.

The second mistake I made was thinking I had figured something out that other domain investors before me had overlooked. I thought, all these Domainers are focused on .COM, but there are a ton of .US domains out there, and the US is a huge market, I should buy a ton of those.

So yes, my early domain portfolio had a lot of .MOBI and .US names in it, and well, as you can probably guess, I didn’t make a lot of sales. I dropped the vast majority of those early purchases and since then I’ve been a .COM guy, pretty much laser-focused on two-word .COMs.

A couple of weeks ago though something interesting happened that made .US pop back into my head again. I was talking to a friend who is starting a new company, he company is one word, and a very common word. I helped him get in touch with the owner of the .COM and they wanted $3M for the name, fair price to be honest, but not in budget for him.

“Do you want me to look at the .NET for you, maybe the .IO?” I asked.

“Actually, my second choice is .US” he said.

I was shocked. And of course I had to ask, “why the heck would the .US be your second choice?”

“Well, Zoom built a billion dollar company on a .US, and it’s a short, easy to remember extension and makes sense for a business based in and focusing on the US market.”

So I’m wondering, are more people thinking like this? Does Zoom’s meteoric success while branding on Zoom.us bode well for the .US domain name extension?

What do you think?

{ 12 comments… add one }

  • Richard May 23, 2020, 10:43 pm

    From what i see zoom.us has zoom.com so it is not about the extension.It is about the word”us”
    not .us extension.It is about “Zoom Us” That is why they are not using .com
    My 2 cents

    Reply
  • Markk May 24, 2020, 6:50 am

    My personal opinion about Zoom.Us branding is as Zoom has political issues and strong ties to China. Running their business on a .Us helps helps them even slightly to come across as a US company.

    This is an extremely unique and rare situation to Zoom and why they are still reluctant to change to their own Zoom.com.

    Reply
  • Bossy May 24, 2020, 1:10 pm

    Those that try to say that .us is “us” as in “we” are mostly domainers. The domainers that say that make up a very minute number of the general internet population which know it stands for the U.S. Everyone knows the U.S stands for the United States. SMH. U.S is referred to in the news at least a hundred times a day. imo some try to devalue the extension even more so when it recieves positive news. I think they are either secretly aquiring or stubborn. Just sayin

    Reply
  • DomainBoss May 24, 2020, 1:46 pm

    Sorry but these kind of posts will ruin the lives and livelihood of many people who will get sucked in to buying .us and other TLDs.

    Please think twice before writing this kind of article.
    No semantics and real data analysis support this except an emotional piece of writing.

    It amounts to misleading info.

    Thank you.

    Reply
    • Bossy May 24, 2020, 4:08 pm

      So you think it’s better that Morgan doesn’t share information because some people lack independent thought? In this business if you can’t think for yourself than maybe you should get a 9-5 job. I think you cause damage by bashing the extension keeping people away. You are to blame from keeping some people away from an opportunity and soon they will be priced out the game.

      Reply
    • Soapscum May 25, 2020, 8:08 am

      What planet are you from?

      Reply
  • steve May 24, 2020, 6:10 pm

    Yes, I believe either the CEO or CMO recently said they’re using the .us domain as the main site, rather than .com, to accentuate US, as in Zoom Us….the same way many companies have used other extensions as call-to-actions with .me, .it, etc
    eventually i’d imagine zoom.com will become the main site, but we’ll see
    But I do wonder why .us hasn’t reached critical mass as a cctld like .de, .fr, .cn, uk, co.uk, .es, com.br, and not an extension just to be repurposed as .tv, .io, .co, .ai, .me, .to, .in, .at

    Reply
  • Matt May 25, 2020, 4:21 pm

    Just goes to show that companies don’t need the .com to be successful.

    Even though Zoom later acquired it, they prefer not to use it for their US market.

    They like their US extension. They believe it adds value and meaning.

    Perhaps they know more than a bunch of domainers who haven’t run a real business. Let’s face it a business selling domains to other businesses isn’t a real business.

    Reply
  • markp May 26, 2020, 4:23 am

    “Let’s face it a business selling domains to other businesses isn’t a real business.”

    Where do you find these clowns Morgan?

    Reply
    • Matt May 26, 2020, 10:03 pm

      Morgan has his own business that’s unrelated to domains. He understands what I’m saying as does every other person who has their own real business.

      Although I invest in domains and make money from them I also have a separate real business. I cannot kid myself that time spent on my domain business is anything like the grind, responsibility and excitement that real businesses generate.

      You should try it sometime @markp, a real business that is.

      Reply
  • John Poole May 29, 2020, 9:11 am

    My standing advice to any startup with serious intentions, is to register your company name (“brand name”) as an exact match .COM domain name and exact match ccTLD of the nation where you are incorporated and headquartered, i.e., for U.S. startups that means .US, for UK startups that means .UK, etc. ICANN is so incompetent, corrupt and captured, and its expansion of gTLDs such a fiasco (on so many levels), ICANN will likely be replaced at some point, perhaps sooner than we think, and with its demise we may see the end of most, if not all, gTLDs, supplanted by an international treaty governing the internet and ccTLDs, each ccTLD under the jurisdiction of each respective nation, subject to the terms of the international treaty. Zoom may be ahead of its time!

    Reply
  • Ian May 29, 2020, 5:31 pm

    As the owner of a one word .us domain that covers a whole industry, I’ve been sitting on this domain for years, you can bet I want .us to become more popular!

    Reply
Cancel reply

Leave a Comment