DNWE.com is changing to a subscription model, and I dig it

DNWE Subscription Model

Yesterday DNWE.com (Domain Name Wholesale Exchange) announced it was going to change to a subscription payment model. The news was announced on Domain Name Wire, here’s a quick recap:

The platform is scrapping commissions in favor of a subscription model. Users will pay a $14.99 per month (or $149 per year) fee to use the system, with early bird pricing of $9.99 per month (or $99 per year). The new model will begin on January 10.

Sellers will no longer pay a 12% commissions on sales. Buyers will pay DAN.com’s 5% escrow and transaction fee when they buy domains.

(Source – Domain Name Wire)

There has been a lot of buzz about the changes on Twitter and Josh shared some nice advantages for both buyers and sellers with the new changes:

Personally I’m a big fan of the change, the subscription price is incredibly reasonable. What I really appreciate about DNWE is the quality control that Josh and Josh have done, they’re definitely working hard to make sure that the right names make it in and at truly wholesale/liquidation prices.

When it comes to building great products, being comfortable experimenting, pivoting, and trying different things is so important. Sometimes it’s hard to do, with every change you have a chance of annoying some people and losing some customers. At the same time, in the end it usually means learning, improving, and creating a much better product over time.

Congrats to Josh and Josh, great way to start the year and I’m looking forward to being one of your first subscribers! πŸ™Œ

{ 10 comments… add one }

  • Fat Anon January 6, 2021, 10:28 pm

    Really sceptical about this.

    • Morgan January 6, 2021, 11:37 pm

      Thanks for sharing your opinion! Curious to know what makes you skeptical?

      • Fat Anon January 7, 2021, 12:42 am

        Yeah, skeptical, my bad.
        I only bought like 3 names there, there was never enough inventory to be interested in something every month. I think they’ll lose most small time buyers like me. For small sellers it seems to be somewhat better since one’d only have to subscribe for the month when they plan to sell something, however when people sell their decent domains wholesale its often because they have it tough and count every penny.

        • Johny January 7, 2021, 1:05 am

          Agree. Whats even worse is that that will make even less number of curated domains,

          • Josh Reason January 9, 2021, 2:08 pm

            There will be many more domains than ever before. We have big time industry players that are very excited about the changes. Even the giants like Media Options and others sell names at wholesale.

            In regards to losing small time buyers. That shouldn’t be the case at such a nominal monthly fee. Just a few $100+ purchases should make it well worth while.

            Investors that are looking to sell and not buy can certainly choose to deactivate their subscription whenever but I anticipate the SaaS fee will go up given the extremely low starting price so that might not be the best idea.

            Hopefully we’ll see you inside! πŸ˜€

  • Antony Northcutt January 7, 2021, 6:10 am

    I visited DNWE this morning and there were only 87 domains available to buy. The UI and UX needs work as there’s no visual hierarchy or instructions, meaning a new user like myself had no idea what to do. In addition, more details need to shared about the marketing plan for the site before a subscription model is introduced. How is the platform going to attract investors and/or pull them away from their existing processes?

    • Morgan January 7, 2021, 10:16 am

      Good feedback Antony. I can tell you that Josh and Josh (the owners of DNWE) are always looking at ways to continue to innovate and improve.

      I’ll definitely send your feedback their way. I personally really like the UI/UX – curious to know what key UI/UX improvements you’d like to see?

    • Antony Northcutt January 8, 2021, 2:11 am

      Well it’s a pretty dull user experience once you have logged in and there’s no help. How do I buy, how do I sell? Create some desire and something that makes the user feel special, like they are a part of something exciting. At the best it’s just a landing page.

      The homepage could do with also with creating some impact, all all a bit bleh. Make me want to give $14.99 a month, not DNWE going to take $14.99.

  • Josh Reason January 9, 2021, 2:10 pm

    We’ve had some good feedback on the UI/UX but always looking to improve so thanks for the feedback. We’ve made a number of updates in the next release that I’m pretty excited about.

    Hopefully we can win your business Antony πŸ™‚

    • Antony Northcutt January 11, 2021, 1:32 am

      Hey Josh,
      Thanks for your reply. I must point out that when I originally visited DNWE there must have been a bug as what I see now is a completely different website to the one I previously commented on. Half the current site was missing, hence my comments.

      Ignore everything I said about the UI/UX, well maybe there could be a few little improvements here and there, but otherwise, you got it buddy!!

      I’ll be coming your way soon enough Josh, I’m new, just out of DNAcademy, been binge listening to every pod you’ve ever recorded and will be flipping names on DNWE ($250 per day as per your previous tweet) once I’ve sorted my initial cashflow out. Can’t wait to get started πŸ™‚


Leave a Comment