Do You Know SEO?

When I entered the Domain Investing world back in 2007 I came-into the space with a strong SEO and Development background. I saw a majority of the industry parking at the time and thought…this makes no sense – why wouldn’t you use some content and good SEO to really make some money?

I started developing my domains back then and two years later I over 120 sites developed. With a portfolio of over 600 domains I still have a ways to go but I can say that I am absolutely blown-away by the results over the past two years and I have a few simple SEO techniques to thank for it! Of course what Domainers have realized that many web developers miss is the importance of having an exact-match domain for SEO. In fact this is so important that I think Domain Investors in general have a phenomenal edge in the SEO game that affiliate marketers are starting to use more and more creating some nice convergence between our two worlds.

During our first Southern California Domainer MeetUp I discussed a lot of the techniques I’m using to get my domains/sites ranking well and generating revenue (you can see some of my sites on my company’s site). I think that many Domainers started with parking and are now looking to development as domain sales have become more challenging. As this trend continues, learning SEO will become a bigger component in the Domain Investor’s toolkit.

So now back to the title of the post – do you know SEO? If not – don’t worry – I’ve got a couple resources below that can help you get started right-away. The most important thing to remember is to start small. Try putting a one-page site on a few of your best domains and give them some time. Use only fresh content that appears nowhere else but on your site – either write it yourself or get a skilled writer to do it. Don’t waste your time with content spinners or copied text…good, original content can go a LONG way!

Here are the only two resources you’ll need to become an SEO-Badass – I never swear in my posts but thought this might be appropriate πŸ™‚

So what are you waiting for? Make it your New Year’s resolution to learn SEO and start generating some revenue from your domains. Just because you can’t sell a domain doesn’t mean it can’t make money for your business!

{ 9 comments… add one }

  • Mojito Recipe December 22, 2009, 10:30 am

    Morgan, Love the site, but why do you list your sites on your company’s page?

    It might impress your friends and readers, but it doesn’t impress Google.

    Every site you make gives you the ability to pass links, but at least make the search engines figure it out.

    • Morgan December 22, 2009, 10:38 am

      Thanks for the comment @Mojito. That is just a small sampling of the 120+ sites I have and absolutely essential to have them on the company page. The point of having these sites on there is NOT to impress Google…if I wanted to do that I would have used text links rather than images πŸ™‚ Since my company develops sites for clients it is important for our clients to see what we have done. These sites all rank very well in Google for the keywords I have targeted – having them on my company site has nothing to do with providing a link to them – all about being upfront with clients and showing them what we can offer.

  • Mojito Recipe December 22, 2009, 12:11 pm

    I see, that makes sense.

    Although I couldn’t resist the urge to interlink and using different Whois, separate C-Class IPs, and no common footprint in the footer.

  • Suneedh December 22, 2009, 12:26 pm

    I do realize that development really is the way to go now. A developed site gets regular traffic and decent CTR. Parked pages are worth nothing if all you have a domain with no type-in traffic.

    By the way, Do you get your content for the websites written by a professional writer or do you write it yourself ? I have recently started developing my domains and find that getting the content written by a pro means atleast a $50 investment per site for 5 pages of content. How much do you pay for your content ?

    • Morgan December 23, 2009, 8:38 am

      Thanks for the comment @Suneedh! You are correct – parked pages are much better for domains with type-in traffic.

      My content is written by professional writers and myself in some cases. Many of my sites start as a one-page information site since that’s all you need to get ranked win Google and Yahoo. This means I can get the content for my sites at under $15/site which is well-worth the investment.

  • Rosco December 22, 2009, 1:51 pm

    “I have a few simple SEO techniques to thank for it! ”

    Are you willing to share your tips with us too?

    Merry Christmas

    • Morgan December 23, 2009, 12:03 am

      Thanks @Rosco! Yes – definitely will share but putting a few of them in my book coming-out in June so for the very best you’ll have to wait until then πŸ™‚

  • PPC Ian December 22, 2009, 9:55 pm

    Great post. I really like your point about the convergence of SEO and domaining. I personally started out in PPC (pay per click), then I learned SEO, and now I’m finally learning domaining. The value of being able to leverage all three at once is really powerful. I also really enjoy the SEO Book (Aaron Wall) and learned most of what I know about SEO from his book and blog.

    • Morgan December 23, 2009, 12:03 am

      Thanks @Ian! Very true – using all three together is one of the keys to success!

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