Do You .MX?

This year there are four ccTLD’s I’m focusing my attention on – .in, .de, .mx, and I can share my reasons for each these choices in a future post but I’d like to focus on .MX for this post.

While Mexico does have a low broadband penetration rate of only 22% – it still has 34 million Internet users – that’s more Internet users than there are people in Canada! If you would buy a .ca domain there should be no reason that you shouldn’t consider .MX.

Let’s face it – things change over time. We know that over the next five years Internet penetration across the world will go-up and with this countries like Mexico, India, and many more.

The .MX market is just starting-out so it is still a bit early to know how the market will grow – but I think this is going to be BIG! With any new ccTLD market I like to focus on owning strong category-killer domains rather than longtails – if the TLD really takes-off I’d like to own some of the best domains.

I am still experimenting with the type-in traffic my domains are getting and will be reporting more on in the future. If I see any results like I have in India I expect to see a good level of type-in traffic on many of my .MX domains.

You can see a list of .MX Domain sales at – it is interesting to note that four out of the top five sales are English terms.

Now I’d like to hear from you? Do you like .MX? Feel free to share your top 3-4 ccTLD’s.

{ 27 comments… add one }

  • AR March 1, 2010, 5:09 pm

    Nice blog. Would be interested in having a conversation about .tv. Is it classified as a gTLD or ccTLD? It’s not stated in any Verisign reports. Beyond the premium renewal conversation (which is a small percentage of the overall registry), why it is being overlooked?

    • Morgan March 1, 2010, 7:14 pm

      Thanks for the positive comment @AR! I’d be happy to talk with you about .tv – please feel free to send me an email at – morgan(at) and we can setup a time for a quick call to discuss!

  • Jim Holleran March 1, 2010, 5:13 pm


    As somebody who started buying spanish .com’s domains over 10 years ago, there can be great potential here as well. Great pointing this out as well.

    Thanks, Jim

  • Jason Thompson March 1, 2010, 5:18 pm


    I’ve noticed some great category killer domain names in the .mx space, both English and Spanish. The one statistic I am missing with this is how many people currently based in Mexico are either bi-lingual or English speaking. I had a chance to look at the site you referenced: and it provides a good mix of domain names.

    As for yourself will you be focusing on registering Spanish names or English names as well? Can you reveal a few of the names from your portfolio, would be interesting to see. Thanks.

    • Morgan March 1, 2010, 7:15 pm

      @Jason – right now I’m focusing on Spanish .MX’s but still buying a few strong English keywords like and

  • Steve March 1, 2010, 5:36 pm

    I like the potential of .mx as well. Many non-Spanish speaking visitors spend time living and vacationing in Mexico (Canadians and Americans,++). English directories and service/product sites should be a good fit. While I like Spanish words if they are available I have a few English ones I would like to build into directories. (Anyone have any pointers on directory setup?) I am trying a few directory plugin’s via wordpress for now.
    Some recent buys.
    Keep up the good work Morgan!

    • Morgan March 1, 2010, 7:16 pm

      Thanks @Steve – good point and I think the directory approach could do very well!

  • Jason Thompson March 1, 2010, 5:48 pm


    Funny that you bring that up. I was actually looking for a good directory script as well. At the moment I have been using PHPLD. There is both a free version and a paid version for this script. The free version is not user-friendly and there aren’t many templates to support it. If you decide to upgrade it will cost $30 PER directory if you will be including a link back to this site or $80 PER directory if you will not be linking back.

    Not sure if it is worth the cost and haven’t really been happy with it. The next setup I will be testing later today is Joomla with the SOBI2 extension. Apparently this is an effective solution. You can read more about the reviews here:

    Then there is another paid joomla extension called mosets tree which is the actual script that powers the joomla extensions directory referenced in the link above. It will run you about $119.

    I’ve got a bit of testing to do before I can start to rely on one of these setups! Good luck with your sites, you’ve got some great names!

  • Jon March 1, 2010, 5:49 pm

    I see .mx domains as one of the worst examples of recent domainer hype. In my opinion .mx domains outside a few thousand best Spanish words will have long-term value of zero.

    • Morgan March 1, 2010, 7:19 pm

      Thanks for your comment @Jon. Remember – in Mexico .com is not used as much as .mx and – thus as the most dominant TLD in a country with over 33 million Internet users don’t you see some strong potential?

      I agree that it will probably never achieve the success that .de or has but still I believe there is a market.

      When it comes to ccTLD’s I am looking for domains that I can hand-register that get type-in traffic. It’s worked well for me in India and I’m looking forward to see how it goes for Mexico!

  • Steve March 1, 2010, 7:39 pm

    @ Morgan,
    Hey, I own 🙂 You own :)))) We better do something together on those.
    Bundle in
    and we could have a Mexican party. Ay caramba.

  • Steve March 1, 2010, 7:44 pm

    Thanks for the head’s up. I am trying a few directory and classified plugins via wordpress at the moment. I have to spend some time on the sites.

  • Todd March 1, 2010, 9:11 pm

    Haven’t heard much word on US geodomains using .mx. Why is that? Do you think the only ones to succeed are generics?

    • Morgan March 1, 2010, 11:55 pm

      @Todd – I don’t think that US GeoDomains make much sense in .MX. For this TLD I would be very interested in having Mexican city names but honestly – how often are people searching for random US cities in Mexico? There are probably a top ten cities that get a good amount of search traffic but otherwise the focus will definitely be on Mexican Geo-Domains. That’s my two cents 🙂

  • Happy March 1, 2010, 10:23 pm

    Great info, Morgan. Since I am new to domaining, I have yet to invest on .mx. I am wondering more about .de domains. They seem to be quiet popular. Can anyone register them via godaddy or moniker, or one needs to have presence on Germany? Would love to hear your thoughts. Thanks!

    • Morgan March 1, 2010, 11:55 pm

      .de is a GREAT extension as well. I’m going to do a post on it this week so stay tuned!!

  • Morgan March 1, 2010, 11:56 pm

    @Steve – Haha – thanks for catching my typo there 🙂 We should definitely work together – lots of potential since the music scene is quite large in Mexico!

  • Ron Wells March 2, 2010, 12:33 am

    Nice post Morgan … I am not much of a huge buyer of the .mx extension, but I do have a female name that I purchased:

  • Mike March 2, 2010, 1:10 am

    Morgan, thanks for the plug on I just want to remind everyone of the disclaimer, info listed there

    I did just learn yesterday that sales #2 -4 from the Snapnames showcase auction have not in fact changed hands yet. I emailed to check with the owner to verify the sales and he replied today that they are indeed going through but still in the payment/transfer process.

    However that said I think I am going to go ahead and delist them for now until they can confirm full payment and transfer as I think it would be the right thing to do.

    I will strive to maintain the integrity of the listings but as with any investment I would remind everyone to do their own due diligence.

    On another note I am also looking to start a showcase there of developed .mx websites, so if anyone has one and would like to see it featured please let me know.

  • Mywebsearches March 2, 2010, 1:41 am

    I don’t see much happening with English domains in .MX

    But with Spanish .MX is a totally different story, with over 110 million people in mexico and the growing Spanish population in North, Central, and South America using the internet there is plenty of opportunity to buy domains at bargain prices.

    Country codes, I believe, will replace .com in the near future for Latin America. Maybe for the United States .com is the default extension instead of .US, but I live in a Spanish Country I would rather type in the country code instead of .com.

    Don’t forget that many spanish .com are own by domainers and parked or undeveloped. So visitors must use a search engine to find what they are looking for.

    One more point take to notice is that fact that new internet users will type in their country code “naturally” as opposed to us that naturally type in a .com.

    So what all these mean is that .MX is will replace the .COM.MX and .COM once most of Mexico have access to the internet which is not far away in the future (may be less than 5 years.)

    So you either watch from the sideline or invest a few hundreds of dollars for a few domains. I have managed to buy some really great names that no doubt will cover the registration fees at current moment and in few years will be making a nice profit.

  • Morgan March 2, 2010, 1:44 am

    @Mywebsearches – I completely agree! 🙂

  • Morgan March 2, 2010, 1:45 am

    Thanks for the update @Mike and I appreciate you creating the resource!

  • Mike March 2, 2010, 2:15 am

    While I agree somewhat that English domains in a foreign language cctld don’t seem to make intuitive sense, I think that so much of popular culture and trends still trickle down from the US entertainment industry. For instance American/English rock bands can still sell out stadiums in non-English speaking countries where their fans know all the (English) lyrics, but not vice versa.

    One example I also like to note, is to look at the Google adwords metrics for the terms “new york” and “nueva york” in Mexico. One would assume that in a Spanish speaking country more people would be searching the latter, but not so. The English version receives over 2.5 times the volume of exact local search as the Spanish term.

  • Luis March 2, 2010, 3:25 pm

    Hola amigos,

    Interesting blog. I’m from Mexico and here are my 2 centavos:

    People in Mexico are used to typing “.COM.MX” when searching for a web page. The introduction of the .MX domain just creates confusion and reduces the value of both domains. Serious companies (the ones that could pay a nice sum for your investment) are not going to develop a website with a .MX domain since they know a lot of their potential customers are going to instinctively visit the .COM.MX version.

    I’m sure there is an opportunity to make money here. But not that much, and it will be made mostly by re-selling to other speculators.



    • Morgan March 2, 2010, 6:36 pm

      Thanks for commenting @Luis and sharing your experience! Do you own names yourself? Has there been a good market for in the past?

  • Rob Chandler March 8, 2010, 6:53 pm

    Hi Morgan great post!

    I see Mexico as a “sleeping giant” in terms of internet use and think that in time “spanish” .mx domains will ultimately prevail over their .com and counterparts (I agree with Mywebsearches timeframe/comments) I see as maintaining some of its importance in Mexico as .net and .org have in the US. All this means that there is still ample opportunity for new investors/developers to make their mark in Mexico… especially with the lower registration and renewal prices for “” domains. I registered some spanish, single keyword, generic domains over 10 years ago that am looking to partner up with with some US companies doing relevant busines in Mexico.

  • Samuel (France) June 8, 2010, 8:45 am

    I own in .MX extension :
    – Streaming
    – Consulting
    – Skillgames
    – Black-jack
    – Formacion (Formation in spanish language)
    – Zapatillas (sportshoes in spanish language)
    – Azar (Hazard in spanish language)

    Do you think that I have made good investments ?


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