Do you park your domains or use a make offer landing page?

domain-landing-page

Since it’s the beginning of the year I thought now would be a good time to circle-up with all of you to see what you’re putting on your undeveloped domain names. Rewind 10+ years ago and I think most people would say that they parked their domains, today I think that has changed quite a bit.

I never really made much money parking because I’ve only had a handful of names that get decent type-in traffic and even when I did it wasn’t anything to write home about. That being said I still used parking pages for a long time, I just made sure they had a strip at the top that made it clear the domain name was for sale.

Today I only use Make Offer landing pages because I’ve found they generate more inbound offers than a parking page with a make offer callout on it, and since I don’t make money parking I want to put the focus on inbound offers. My two favorite services for “make offer” landing pages are Domain Names Sales and Efty.

So now I’ll turn the question for you. Do you park your domains or use a Make Offer landing page? Comment and let your voice be heard!

{ 14 comments… add one }

  • RAJESH KUMAR February 2, 2018, 9:36 pm

    efty is very nice software for domain investor who flip domain at no commission
    but i feel some error such as fake offers or unverified offers.
    efty is should consider that errors
    thanks

    Reply
  • Logan February 2, 2018, 10:03 pm

    Neither.

    I’ve spent the past year testing BIN landing pages and it’s been far more lucrative than PPC pages or “Make Offer” pages.

    Over the years, “Make Offer” pages only seemed to invite the $100 tire kickers with a sense of unjustified entitlement or nice people from around the world who cannot read the page because they do not speak English and fill out the form thinking they are engaging with the business that formerly used the domain name for a now-defunct website. I grew tired of wasting my limited time on these inquiries and decided to start testing BIN landing pages. A made more money in one year using BIN landing pages than all other years combined.

    My current 90-day test: BIN landing pages with a “Make Offer” option with a high minimum offer set at 67% of BIN. So far, so good — one negotiated sale based on the “Make Offer” option, one BIN sale that ignored the “Make Offer” option, and one “Make Offer” sale where, amazingly, the buyer offered higher than the BIN price because he wanted to make payments over time and felt the higher price would compensate me for not taking the full BIN price in cash immediately (he’s currently making payments).

    I think the key is to test different approaches for at least 90 to 180 days and sticking to the test for the full test period without deviating from the strategy for that period (commitment and discipline!). Assess the sales made during the period, formulate new hypotheses about what new strategies to test that might increase portfolio cash flow, and start another test to confirm or reject the new hypotheses. Repeat again and again until you lock in a winning strategy based on portfolio cash flow and a minimum ROI for the portfolio.

    Reply
    • Peter Rose February 3, 2018, 6:29 am

      Logan,
      Pleased to know you are using BIN landers. How do you drive traffic to the landing page? Do you promote it or leave it?

      I’m thinking of doing same, It’s the only way I believe.

      Peter

      Reply
      • RAJESH KUMAR February 3, 2018, 6:32 am

        yes peter

        Reply
      • Logan February 3, 2018, 10:20 am

        Leave it. The quality of the name determines the traffic — and price — you get.

        Reply
    • Morgan February 3, 2018, 11:47 am

      @Logan – thanks for sharing and very interesting! Do you make your own BIN offer pages or use an existing service?

      Reply
      • Logan February 3, 2018, 12:17 pm

        Uniregistry Market landing pages

        Reply
    • Nick February 3, 2018, 3:32 pm

      Logan, thanks for that info. Do you have an example of one of your BIN landers?

      Reply
    • Nick February 3, 2018, 4:37 pm

      Sorry Logan, your reply and my question were out of sync. I see that you say Uniregistry.

      Reply
  • Mike Sallese February 3, 2018, 1:28 pm

    Logan- curious- have you tested Efty vs. Uniregistry landers?

    Thanks,

    Mike

    Reply
    • Logan February 3, 2018, 4:46 pm

      No. I haven’t made the time to convert any of my portfolio to Efty.

      Reply
  • Jason Eisler February 3, 2018, 4:20 pm

    90% of mine have for sale landers with Buy It Now prices, i leave my best 10% as make offer

    Reply
    • Morgan February 4, 2018, 9:31 am

      Great discussion here everyone and I think there’s a good lesson to be learned here re: adding BIN prices to landing pages.

      Reply
  • Igor Mironyuk February 5, 2018, 8:01 am

    I park my domains with DOMAIN FOR SALE banner link. On some domains are Make offer landing pages. And 3 domains I use for redirection to my website. I think it’s the best option for domain.

    Reply

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