Do you use any metrics to buy expired domains or is your gut all you need?

Trust your gut

There are two schools of thought in the domain investing world – one says, using metrics and data you can find investment grade domains, the other says once you have a good gut feeling for a good name that’s all you need.

Today there are more resources than ever for looking up data about domain names, whether its past sales data on places like NameBio or backlink profiles using tools like Majestic, the sky (or web) really is the limit.

At the same time, we all know that some people just have that magic touch either because they’ve been buying and selling domains for a long time or they’re just naturally good at knowing what sells. I know people who fall in both of these camps, the reality is, in the world of domains having a good eye or gut feeling for a domain, getting that right, and doing it over and over again, can and does happen all the time.

For myself I personally blend both schools of thought, I love data and use a variety of different sources when thinking through an investment, and at the same time, I’ve been doing this for a while so there’s also a little gut involved. As for metrics I use, here’s a few things I look at:

  • similar domain sales (often using NameBio)
  • USPTO (make sure there aren’t any Trademark issues)
  • Google search results
  • domain age

While I personally don’t think domain age impacts the price of a domain much (and yes this is a whole topic/blog post itself), when I’m buying an expired domain I do like to know if the domain was just registered last year or if it was registered twenty years ago.

As for gut, well, that’s hard to explain but since my core focus is two-word .COMs I think this is where most of my “trust your gut Morgan” instinct comes from.

How about you, data, gut, or a combo of both?

{ 5 comments… add one }

  • Mike Wilkonson July 27, 2020, 7:30 pm

    I use my “penis”

  • Wladass July 28, 2020, 12:56 am

    I use MOZ metrics and I also use common sense. Registering domains since 2008 🙂

  • Tristan July 28, 2020, 7:51 am

    Sorry off topic, but what happened to the email subscription for posts? Used to get an email whenever you made a new post, but haven’t for the last 2 weeks.

  • DomainBoss July 28, 2020, 9:16 am

    No metric, mostly gut feeling, judgement and a bit of common sense.
    I don’t play expiry game and mostly register. Have done quite well over the years.
    Buying a mediocre domain due to links isn’t my cup of tea because it will be hard to resell that domain to an end user who doesn’t understand links or when links disappear.

  • Ravi Parwani July 29, 2020, 2:05 am

    I am also focus on two words with gut feelings and Google results .


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