Does the page load time of a landing page impact the number of inbound offers you get?

Landing Page

The short answer is – yes. As with most things in life, people are busy and the amount of time someone has to wait directly relates to sales. In the apparel world retailers see this happen in-store all the time, long lines at dressing rooms usually means less sales or less items purchased on average. On a website it means less conversions, and when it comes to getting inbound offers on domain names it means, well, less offers.

I have been testing out a new service for landing pages on some of my domain names called Efty. Overall I have been pretty happy with the service, it’s easy to customize your landing pages and they some great design options. While I think the backend is a little clunky from a UX perspective, honestly the level of customization it provides is better than anything I’ve used before.

Here’s the problem. Since I’ve been using the service I’ve seen my inbound offers drop by quite a bit. So I started to look deeper into the landing pages, was it the text I was using? Maybe the landing page template? None of those seemed like the culprit. Then I noticed, hmmmm, it is taking quite a while for these pages to load.

So I did a test and found that it was taking between 8s – 12s on average for my landing pages to load, here’s an example below:

efty-pageload-times

Luckily the founder of Efty, Doron, is super accessible, any time I’ve emailed him he always responds pretty quickly. I let him know about this issue and he said he would look into it. Then I got an email from him a couple of weeks later letting me know they had identified that issue and were makes some tweaks on their end.

While I don’t think all the tweaks have been made yet I am interested to see how the number of inbound offers changes as the page load time goes up. Right now I’ve seen inbounds drop by around 50% which might be scary for some people but I love experimenting and since I’m honestly so happy with so many other parts of the Efty platform, I’m willing to take a little hit while I wait for page load times to increase.

But if you’re making your own landing pages, make sure to host them on a fast server and avoid fancy landing pages full of Javascript and large images because at the end of the day, the faster it loads, the more inbound offers you’re likely to get.

{ 14 comments… add one }

  • Doron Vermaat July 31, 2017, 6:54 pm

    Hi Morgan, thanks for the continuing and candid feedback. It’s much appreciated.

    Improving the load times of landing pages has the highest priority at this moment and we’re hard at work implementing some more changes that should significantly improve load times soon. A completely revamped UX is coming to the back-end as well later this year πŸ™‚

    Reply
    • Doron Vermaat August 2, 2017, 3:15 am

      Quick update for everyone. Our development team has worked tirelessly the last couple of days to improve load times and I am happy to share that the results have been excellent with most users now reporting “instant” load times for their Efty For-Sale landing pages. We will be monitoring the load times closely during the next days to make sure everything is stable.

      Reply
      • Morgan August 2, 2017, 4:22 am

        @Doron – this is great news, I just checked and now the page is loading in 3.5s which is a lot better!

        Reply
  • Michael July 31, 2017, 7:52 pm

    I just tested the load time of my bako sites home page, it has a Page Size of 1MB and loads in 832 ms! There has to be something wrong with that efty script! OMG! I just typed in your domain http://www.slicecapital.com/ and it does load hella slow!! Why not just create your own landing page? I am sure I can create one that does all the same things and loads in under 200ms!!!

    Reply
  • Michael July 31, 2017, 7:55 pm

    Your IP location is in Hong Kong that is probably one of the problems!

    Reply
  • steve brady July 31, 2017, 9:11 pm

    Verizon’s Trans-Pacific undersea optical cable has a capacity of 5.12 terabits per second.
    en.wikipedia.org/wiki/TPE_(cable_system)

    Google and Facebook are installing a 7,200 mile cable connecting Hong Kong to Los Angeles that will run at 120 terabits per second.
    techcrunch.com/2016/10/12/google-and-facebook-are-building-the-fastest-trans-pacific-cable-yet/

    Reply
    • steve brady July 31, 2017, 9:46 pm

      The current speed record is Google’s “FASTER” cable that connects Oregon to Japan at 60 terabits per second.
      en.wikipedia.org/wiki/FASTER_(cable_system)

      Reply
  • Elena August 1, 2017, 12:05 am

    Gtmetrix updated their speed measurement calculations a few months ago. Instead of waiting until the page is visible they now wait until the page is completely loaded (resulting in apparently way longer loading times). So a page that would have had a 3-4 seconds loading time on gtmetrix in the past will now apparently have a load time of 8-10 seconds even though it’s the exact same page and real website visitors will obviously still see the page at the exact same speed as before.

    To get a more accurate test of the speed of your website you should also use
    https://tools.pingdom.com/
    and
    https://developers.google.com/speed/pagespeed/insights/

    And it’s better to check your speed 2 times in each of those sites as the second try will basically test your cache (second try should always have much faster loading times).

    Reply
  • Praveen August 1, 2017, 12:36 am

    Agreed. Efty pages are slow. They have to make other tweaks/ changes to their system as well.

    Reply
  • gary August 1, 2017, 9:48 am

    I’m glad you wrote this. I have noticed the same thing on all my landing pages as well.

    Reply
  • David August 1, 2017, 10:04 am

    Yes, efty page load times are very s–l–o–w for past few months and often the browser times out saying the page is taking too long to load. They obviously need a faster system with more bandwidth. It’s a real serious and negative issue.

    Reply
  • David August 1, 2017, 10:07 am

    P.S. this issue has little to do with being in Hong Kong or wherever. I see this all the time in U.S.

    Reply
  • Eric Lyon August 1, 2017, 10:10 am

    I agree! Generally, you only have 3 to 6 seconds from the time someone visits a URL/web page to retain their interest. if a page doesn’t fully load within that time, you’ve likely lost them forever.

    Reply
  • gary August 1, 2017, 10:37 am

    However, we are all still customers. πŸ™‚ Overall I have been happy and their customer service has been great.

    Reply

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