Domain Development Update – Kayaking.Org Makes Google Page One!

Yesterday was an exciting day as I logged-into my Google Webmaster account and saw that I was listed on the first page of Google for the search term, “kayak online,” one of the keywords I am targeting with In case you’ve missed any of my previous posts about developing and building the brand you can follow the progression below:

Building the Next Generation of

Domain Development – Taking To The Next Level Makes It To The FIRST Page Of Yahoo In Two Weeks!

Building a Brand –

Landing Page Optimization – More Updates Made To

It’s been a lot of work so far and I’m only just getting started, but it’s little things like this that affirm I’m taking the right steps. While my real goal is to get on the first page of Google for the keyword “kayaking” I’m happy to be on the first page of Bing for “kayaking” and the first page of Google for “kayak online” now.

kayak online

Let me be clear – this is a minor victory along the road of a major journey. There are a lot more popular keyword phrases than this in the Kayaking world, but getting onto the first page of Google for this phrase is still a step forward. I still have a lot of things to do to but I’m a methodical guy and like to do things at a pace where I can easily measure the results. Below are a few of things I’m doing now to get the SEO fundamental in place on the site:

  • Title Tags – I have talked about the importance of the Title tag in many previous posts. I still need to make unique titles for each page of Kayaking targeting the top keywords for each topic.
  • Link-Building – this week I am reaching-out to Kayaking stores across the US and hopefully inspiring some to add their business to my paid directory
  • Fresh Content – unique content is important but a steady flow of Fresh content is what Google really likes to see.
  • Twitter – I am using Twitter to reach-out to Kayakers, Kayaking stores, and Kayaking groups to get them to interact with the site more. I’ve reached out to people that share pictures and asked if they can send me picts from their trips to include on the site, submit their trip reports to, etc.

There are a few other things I’m doing on the SEO-side that I’ll share with all of you in more detail as time goes on. For now I’ll take my minor victory and continue to work just as hard to build the #1 Kayaking brand online! When building a site like this it’s important to remember that you’re not just building a website – you’re building a business!

Also – don’t forget that my company does domain development and can build sites just like this for your domains! We are getting ready to release some brand-new development options this week including a Lead Generation site that should be great for domain owners with credit, debt, and law-related domains!

{ 6 comments… add one }

  • Leonard Britt July 28, 2010, 10:35 am

    Congrats on your continued progress. I followed your recommendation to reach out to sites which rank for your targeted keywords and realized that in the process I could be indirectly be seeking out advertising placements as well. One company already responded that they would contact their webmaster because my site was a good fit for their business. They added however, could you include my business in the ___ section of your site? I responded that that section was intended for paid listings but I could include the site for now until my site builds up traffic. (kind of a delicate balance but if I give away free listings then the only way my site will ever make any money is Adsense) Anyway we’ll see if I get further inquiries like this from my link exchange requests.

  • Jason July 28, 2010, 11:17 am

    Adsense has never worked for me. I continue to receive clicks on my blog, but the amount stays the same. It has been this way since last Winter. I’m thinking about removing Adsense to focus more on Affiliates. You’ll make much more dealing with a company than to have Adsense generate advertisements.

    How much time do you put into the website? I have a few great ideas, but lack the web developing skills to build the websites. My skills are more geared toward writing and information.

    Have you ever visited What would it cost to develop a website such as that? To use information gathered information from other websites, would I have to contact website owners to obtain a html code?

    I have a two great ideas, but I don’t know where to look for help. I already know exactly how the website will look, and what information it will supply to visitors. Most of my ideas sit around collecting cyberdust. Thanks.

  • jeff July 28, 2010, 12:45 pm

    but only 480 people a month search for “Kayak online”

  • Tim Davids July 28, 2010, 12:45 pm

    Congrats Morgan…it’s fun watching your progress. BTW what vitamins do you take cause you seem to have more energy than me 🙂

  • FloName July 29, 2010, 7:53 am


    by competing for low to moderate keyword phrases, he’s able to manipulate search niches that aren’t saturated with competitors. It’s a great way to generate traffic & progressively build rank. As the traffic stream increases, the site becomes more competitive for it’s other keywords.
    Congrats Morgan!

  • PPC Ian July 29, 2010, 10:15 pm

    Awesome news! Congrats! I have been following like a hawk and must say I am impressed. I am even more impressed with the great blogging you have been doing around this project. I have certainly learned a lot and this is just one reason continues to be one of my favorite blogs.
    All the best,


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