Domain Of The Day: Adfinity.com

Hello and welcome to the domain of the day! Every day I give you some insight into an interesting domain I found during the day and my basic analysis of the name. These are not necessarily names I am buying, instead the goal of this daily post is just to let you know how I evaluate a domain. Today’s domain is:

Adfinity.com

This domain is what is commonly called a “brandable” domain which means that it would be a great choice for someone looking for a name for their brand. The thing with brandables is they can be terrible flips as you never know how many people in the world would want to use that particular name for their brand. Instead you really have to trust your gut instinct and go with it, knowing that you may never flip the domain.

What I find interesting about this domain is that it is used to belong to an affiliate network that looks like it went out of business back in 2009. When I first heard the word I thought, that sounds like an affiliate program or ad network, so I’m not surprised that it used to be. I would buy this domain if I was looking to start an affiliate program myself, it’s catchy, easy to remember, and is niche-specific which I like.

I would not buy this name as a good resale or flip candidate as you really could be waiting for 5-10 years before an offer comes in and even then the offer could be under $100. So this is one of those names that I’d say is a great fit for someone who is starting an affiliate program, not necessarily a great fit for a domain who wants to do a quick flip or develop and monetize it through a content site.

That’s my take, what do you think?

{ 4 comments… add one }

  • Uzoma September 13, 2012, 8:51 pm

    Morgan,

    I like this series. I’m commenting so that you don’t get discouraged.

    Reply
  • Mike September 13, 2012, 10:01 pm

    When I saw the title of your post I did a double take because I adfinity.com in my watchlist on godaddy expiring auctions. I agree it’s a great name for an affiliate network or even some sort of creative start up. I also agree that this would be a name that may take a long time or would never attain a great end user sale of $x,xxx+.

    At it’s current bid ($300) it’s definitely not a name I’m interested to purchase for a long term investment or quick flip. I would, however, buy or hand register that name or similar quality, brandable .com names cheaply because there is a market to flip these types of names to resellers or investors. It will be interesting to see what this name closes for and if it gets renewed.

    Reply
    • Morgan September 14, 2012, 4:17 pm

      Great point @Mike and spot on! This is one of those that I’d love to hand reg but given how random it would have to be for a buyer to REALLY want this specific name I would only buy it if I was going to use it myself. With a meaningful one word .COM like Computer.com, there are tons of potential buyers. With a brandable like this you have to really cross your fingers and hope for something to happen, which could be tomorrow, or could be ten years from now 🙂

      Reply
  • todd September 14, 2012, 7:31 am

    This goes to show you that you MUST do your homework. The name is being used in .NET and .BIZ as real companies and is a registered trademark so basically you are throwing your money away if you think you can sell it in the advertising world unless you sell it directly to these two but one thing that most don’t understand about trademarks is that you can have the same word trademarked in multiple categories by multiple companies so just because a name is trademarked does not mean that you can’t legally find an end user and sell it. The name is a good brandable but I think the slightly higher auction price is because one of these two companies is involved in the auction. The reason I say this is because when the first bid starts at $10 that means the name was backordered before the auction process. Chances are the name will continue to go up in price because one of these two is bidding on the name.

    Back to the trademark issue an example of a name registered multiple times would be the word “Lion” which is trademarked 31 different times in multiple categories.

    Todd

    Reply

Leave a Comment