Domain Survey Results: Part 1 – What Domainers Are Buying

I did a survey back in September of this year and asked my readers a few questions about their domain buying and selling habits. This is only the first of many surveys and I plan to repeat this exact survey again in February to see how the results change over a 6-month time period. I did this survey for myself and for all of you so we could really drill-down and get some data behind what’s going on in the domain buying and selling markets right now.

To make the data more digestible I’ve decided to break this post into three parts, What Domainers are Buying, What Domainers are Selling, and a Recap and Analysis of the results. I hope that this data helps to open all of our eyes to where the opportunities are for buyers and sellers and hopefully provide a nice solid dose of reality. Now as an Engineer and a bit of a stats geek and I know that with surveys like these you can only use them as an estimation, nothing more. You can draw whatever conclusions you would like from the data but at first I’d just like to provide the data and save my analysis for Part 3.

domain buyers price rangeThe above chart shows the price range that survey respondents are buying in. As you can see a majority of people are buying domains for under $100 with almost everyone (87% to be exact) buying domains below $1000. Only 5% of the people surveyed were buying domains over $10,000. 32% of the people surveyed were buying in the $100 – $1,000 range but as you can see from the chart above the real action is happening below $100.

Domain Buyers TLDNow for TLD. It should come as no surprise that 82% of the respondents indicated they were most interested in buying .com domains. What I do find interesting is the other TLDs that made the chart and those that are missing. .com, .net, and .org are on there and surprisingly .mobi made the list as well. You will notice that .ca, .mx, .de, .info and a number of other TLDs didn’t get a mention. In most cases this is probably because my survey question asked what Primary TLD you are buying right now and we all know .com is king.

I said I wasn’t going to draw any conclusions, and I’m not, but I will point out one interesting observation I have from the data above. You have the best chance of making a sale with a .com name under $1,000. Once you start to deviate in any direction, i.e. a .com name in the 5K range or a .net name in the $500 range your pool of buyers decreases dramatically. Tomorrow I’ll be providing this exact same data except for domain sellers. By putting these two pieces together you will easily be able to see as a buyer or a seller where any potential disconnect or missed opportunities might be!

Thanks to all of you who contributed and I look forward to sharing even more data with you as the week goes on!

{ 12 comments… add one }

  • Sahar Sarid December 7, 2010, 10:48 am

    Dot Com PACMAN !

  • Leonard Britt December 7, 2010, 10:54 am

    Looking at sales stats the last few years, close to 90% are for $1000 or less while about a third are under $300. The higher-dollar sales tend to be .COM domains while the lower-dollar sales tend to be .Net domains. So IMO one needs to avoid bidding wars at Snapnames and Namejet as the sales we see at DNJ just aren’t typical for most domainers.

  • PPC Ian December 7, 2010, 12:26 pm

    Really interesting study, thanks for sharing Morgan! I’m surprised by the results. I didn’t realize dot net was so small. Moreover crazy that dot mobi even made it to the list when dot me and dot us didn’t! What was your sample size?

  • TeenDomainer December 7, 2010, 1:51 pm

    How many people took place in the study? I wish there was a way to get the same survey from end users!

  • 3ddi3 December 7, 2010, 5:41 pm

    .mobi is definitely one big surprise! thanks for the article.

  • Morgan December 7, 2010, 6:35 pm

    Thanks for the comments everyone!

    @PPCIan – a total of 42 people participated in the survey. As I continue to do these I’ll hopefully get more and more people involved!

    Excellent point @Leonard!!

  • Alistair Banerjee December 7, 2010, 7:24 pm

    Awesome article! As far as the reseller market goes…undoubtedly a huge part of the action is taking place around under $100 domains. .mobi was a surprise for me too…It’d be interesting to see the outcome of a similar survey on two ccTLDs: .us and .in(…)
    Keep up the good work!


  • Oscar December 7, 2010, 9:05 pm

    this is great info, Morgan. I look forward to talking to you more about this during our SoCal Domaining group. It would interesting to see where the sales are going; targeted end-user, soliciting end-user, fellow domainers, etc…

  • Sam Anderson December 8, 2010, 4:25 am

    .Com’s are great for liquidity. Real traders will think twice before going into something else. Many people are stuck with worthless .mobi and .co now….

  • RH December 8, 2010, 5:23 pm

    Nice work but IMO sample size too small to draw anything that is indicative of overall mood.

    Domaining is the ultimate exercise in hypocrisy from a business standpoint, IMO.

    Domainer A, I get people sending me emails on worthless hand regs they all suck.
    Domainer B Me, too
    DomainerA My handregs are excellent though
    Domainer B Me, Too

  • Chris December 13, 2010, 10:01 am

    Excellent list – personally I am stull buying domains under $100 – however the majority of my domains are .CO, some .com and now I am starting to buy .TV
    Interesting study – and this is a great guide for all domainers!

  • JayJay December 15, 2010, 10:37 pm

    Regarding the .de .fr extension’s, it doesn’t surprise me that the survey doesn’t show any percentage regarding purchaser interest, perhaps you needed some German and French domain buyers in the survey, sedos sale figures haven been quite strong for those ccTLD’s even at times nearing parity with the .com!


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