Domaining, Affiliate Marketing, New gTLDs and Everything In Between

I am writing this post on my iPad so I’ll be keeping this short and sweet. There has been a lot of talk about new gTLDs and a couple of weeks ago I vowed to stay-out of the action. For the most part I have and this post isn’t going to be much about new gTLDs themselves, but instead what they represent for us as an industry.

This week I was the guest speaker at the Los Angeles Affiliate Summit MeetUp group. The title of my talk was Domain Names, Branding, and everything in between. A lot of the preseentation covered the incredible intersection I see between Domaining and Affiliate Marketing. Right now many Domainers are doing more affiliate marketing than Domaining as there has been a huge shift to development over the last year.

What many Domainers might not realize is that conferences like Affiliate Summit may have more to do with where their focus is than Domaining conferences. Now, thanks to new gTLDs there is also more buzz about domain names in the affiliate space which means that we’re all getting much closer.

So where am I going with all of this? Well we all know the Domaining world is going to change with the introduction of new gTLDs. You can speculate all you want about which will take-off and which will be duds…either way I see this as an event that will put more focus on the Domaining world than ever before. Affiliate marketers are seeing more and more value in the domain space and as more Domainers opt for development, the intersection between this two spaces is growing, and fast. I see a very near future where Affiliate Conferences have a panel or two about Domains and the two industries come together as one as the general public rushes to become a part of the next Internet goldrush (of course it’s only a Goldrush for a select few).

The opportunity to grow our tiny industry has never been better and I think we’ll find that together with our Affiliate Marketing brothers (and sisters) we can accomplish a lot. I guess the main point I’m trying to make here is that Domainers and Affiliate Marketers have more in common than ever before and new gTLDs are only going to make that connection stronger

So if you’re a Domainer who has been focusing on development, get to an Affiliate Summit or Affiliate MeetUp group, start networking now. Our tiny universe is about to get bigger however you might soon find that it was already bigger than you thought, you just have to look at things a bit differently than you did before.

Of course that’s just what I think. What do you think? Will Domainers and Affiliate Marketers grow together with new gTLDs? Do you see our world getting closer together? As always comment and let your voice be heard!

{ 7 comments… add one }

  • Ezequiel June 29, 2012, 10:39 am

    I’m not sure you can put both things together or even separate. I mean, what’s the right definition of domaining?

    The minute you park a domain you are effectively becoming an affiliate. And those practices have been going on forever now.

    Likewise, when you register a domain for an affiliate site taking into account SEO metrics you’re actually becoming a domainer as you might want to sell or get offers to in the future.

    It probably all comes down to where the focus is. Are you focusing on advertising money? Are you an affiliate? Are you focusing on buying and selling domains without caring for advertising profit? Are you a domainer?

    What do you think?

    • Morgan June 29, 2012, 7:55 pm

      @Ezequiel – excellent points! I think it all comes down to if your business is focused on domain flipping or domain monetization. The monetization camp is growing like crazy which is why I think this intersection is growing as well.

  • EMMA June 29, 2012, 1:48 pm

    First of all it will be very very very difficult, if not impossible for a new gtld to make it. Why am I saying this??? I am saying this because the general population, that is, the users, the people who go online to do shopping, to read and send emails, to do research or to socialize are the ones who are going to dictate the destiny of these new gtlds, and based on the study that I did I came to the conclusion that the general population will never adhere or like these new extensions, why? Because in any market the users would switch to a new service or service provider only if the new service or service provider will give them benefits/advantage that they do not get with the current service or service provider or if the new service will solve a problem that was not being solved, and even if the new service or service provider will give them some benefits the usability of the new service has to be so simplified that users will not have the slightest headache trying to understand and use the service. Users will weigh in. That is the reason why many websites do not make it, because if people are not able to figure out in 2 or 3 minutes how to navigate the website they will leave immediately and go to something they are used to. And that also is one of the reasons why the extensions like .Jobs, .travel, .museum, .aero, .coop failed. Some people may think that .me and .biz are successful extensions, but they are not in reality, because all the people who buy .me domains are domain speculators. They take risk thinking that one day the domain with that extensions may be sold with a big profit just like it happened with .com, .net and .org extensions, and it is normal for the domain speculators to take that risk because that is the essence of capitalism, but in the end the domain speculator will realize that it is not worthy investing in these extensions because the general population do not consider them. .CO will have much success because of it similarity with .com and also because the general population became familiar with the word (co) before even they became familiar with .com. What I am trying to say is that a domain extension can only be successful if it is accepted by the general population, only if the general population accept to click on web address ending with that extension in the search engines. The experience we have so far is that the general population do not have problem recognizing/accepting to go to a .com, .net, .org or .CO website when they see them in the search engines. Why? Because, except .CO extension, .com, .net and .org extensions came out almost ate the same time when the internet was a new thing and the general population started familiarizing with them from that time to the time when the way the internet operates, as far as domain extensions are concerned, started being standard in the mind of the general population. Everybody knew what it meant getting or choosing to navigate in a .com, .net or .org extensions (commercial, company, networking and organization or non-profit organization) . These extensions are almost of the same generation. The new gtlds also have meanings, but the problem with the new gtlds is that they came out long time after the the time that .com, .net and .org came out. They came out when things were already clear/defined/standardized on the internet in the mind of the general population as far as domain extensions are concerned. The new gtlds came out at the time when millions of websites have already been built in these extensions. They came out when the general population already reached the point of putting in their brains the concept of that any website needed to have a .com, .net or .org as extension otherwise the website would have no credibility. One thing I am not understanding is the following: why are people not trying to find out the reason why the extensions such as .jobs, .travel, which mean a lot, but which failed? And why do they think that the new gtlds that they recently applied for will be successful if we already have experience that similar extensions were tried but could not make it?? that is where the answer resides. Some people are saying that the new gtlds will be successful this time because Google, as a major search engine, , with 101 gtlds , will be a major player in this industry. People are saying that Google will try to serve itself by ranking in the first or second page only websites that have extensions that are owned by it, that is, Google will not make .com, .net, .org not be seen easily in the search results. But as I above said, if the new gtlds will not solve any problem, if they will not give any benefits to the general population, if the general population(the users) don’t see the reason for them to adhere to the new gtlds, if the new gtlds cause the users to have a degree of confusion or headache, which I think will be the case, the users will go to Yahoo or Ask where they can find or use .com, .net or .org websites easily. Then, if this happens, Google risks marginalizing itself and will be forced to abandon its new gtlds program or loose its customers to yahoo. And I believe Yahoo and Ask are very prudent on this. They are prepared to take advantage of any opportunity that will result from the adventure that Google and many other companies went into. As I said, the users/general population are the ones who will decide the destiny of these new gtlds because more than 95% of people who go online do not own a single website and know nothing about domain extensions usability or the way they operate. All they know is, .net and .org, and it is in these extensions where millions and millions of established websites are built. In Germany and UK they have these extensions run concurrently with .DE and .CO.UK respectively. The reason here is patriotism. And what will be the reason for people to adhere to these new gtlds? I don’t see this happening anytime. People have .com, .net and .org established community/social/commercial websites they visit everyday or every other day. They have no problem going there, and all of sudden they will see new gtlds in the Google search results, what is that? what problem will these new gtlds solve??? confusion only?? then people will go to Yahoo as a reaction. And yahoo will see this as big opportunity to beat Google

    • Morgan June 29, 2012, 7:55 pm

      @Emma – congratulations! You have definitely won the award for longest comment posted on my blog! I’ll dive-into it this weekend and have some feedback for you soon!

  • Deano June 30, 2012, 10:31 am

    Emma the fact that you ended that incoherent rant with Yahoo gaining on Google took away whatever relevance your post had.

    The bottom line is that your opinion is one of many and most mean little. The new tlds will confuse and they also will be successful for many companies.

    If you don’t think .me is a success please state what you have done in your life that rivals the success of .me. Because you don’t like new extensions means little. They are coming and the net will be changed, what we as domainers think, means little.

  • EMMA July 1, 2012, 12:57 pm

    It looks like you are a .com premium domain deficient and you are hoping that with new gtlds you will be successful, that is not gonna happen. I own no premium .com domain but I don’t hope what you are hoping. I encourage people to develop their non-premium .com domains just like Zuckerberg did

  • DomNics July 3, 2012, 3:12 pm

    @Emma – thanks for speaking up! Too many people are not giving out their cautinioary opionion regarding the new gTLDs, simply for the sake of being nice or not wanting to be wrong.
    As I said on my site, it is the period of public objection. I seriously advise any investor in gTLDs to consider the fundamentals. There is nothing new about the gTLDs that has not already been done. I have NEVER typed .travel in the browser bar and I travel a lot.
    gTLDs are for organisations, institutions, brands and would be monopolies. How can we condone someone “owning” .search or .blog – those should be public resources…
    There are going to be many regrets and not only monetary ones…


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