Domaining in 2010 – Three Trends Changing The Domaining World

As you probably know I spent the second-half of January attending Affiliate Summit, TRAFFIC, and DOMAINfest and completed a total of 46 interviews with industry leaders from the Domaining and Affiliate Marketing world.

I still have plenty of thoughts to share about affiliate marketing but I’ll save that for a future post. I learned a lot from these interviews and was honored that everyone was so open and interested in sharing their thoughts.

One of the questions I asked is – “How is the Domaining world changing in 2010” and I found that many people offered similar answers. In an industry as new as Domaining things can change dramatically each year and 2010 will definitely bring some exciting change and challenges.

The top three changes I see happening in the Domaining world in 2010 are:

  1. Domainers Will/Have Become Developers – This is a trend that is already in full-swing as PPC revenues continue to decline and domain investors look for better ways to monetize their domains.
  2. ccTLD’s Will Continue To Grow – In 2009 while the rest of the industry declined ccTLD’s saw growth of over 20% y/y. With the launch of .co there will be some great buzz in the ccTLD space that I think will entice more investors to look at ccTLD’s.
  3. The Domaining Blogging Community Will Grow – The Domaining blogging community saw strong growth in 2009 with many new blogs being added to the space. has done an incredible job of  evening the playing field and highlighting many blogs within our industry. Domainers are passionate people and like sharing their thoughts. There is sure to be many new blogs hitting the scene in 2010 and I look forward to the new additions!

That is what I see as three strong trends we will see in 2010 – now it’s your turn! Share your top three trends for 2010 and feel free to speak your mind and let me know if you agree with mine as well! I’ve got thick skin so if you think I’m crazy – let me know!!

{ 12 comments… add one }

  • Mojito Recipe February 19, 2010, 5:46 pm

    I agree with your trends.

    I must say it is much easier for developers to become domainers then for domainers to become developers.

  • Valentin February 19, 2010, 6:24 pm

    Becoming a developer does not mean that you have to learn a programming language or designing. Now you can set up a pretty amazing site with Wordpress without touching the code. There are thousands of plugins and themes available online.

    I think people should understand that Wordpress is much more than a blogging platform. Even if you need some customization, paying for a custom Wordpress plugin/code is much cheaper. Well, unless you are developing the next Facebook or something. 🙂

    The hardest part is delivering good content and value to all your developed domains!

    I agree with your trends too. The ‘becoming a developer’ will bring a lot of brainstorming in the industry and I hope some cool developed domains and new services/tools.

  • arf February 19, 2010, 9:11 pm

    ccTLDs are now 40% of all domains, and growing much faster than .com, which has 44% market share, so pretty soon the ‘default’ will be ccTLDs

  • Mojito Recipe February 19, 2010, 9:16 pm

    Correct. Anyone can create a Wordpress blog, add a plugin, and insert posts.

    A developer can “automate” the entire process.

    I can throw, catch, and run with a football, but the Ravens still aren’t calling.

  • Al February 20, 2010, 6:20 am

    Another service which will boom will be minisite development /marketing services which cater to the domainers.

  • Edgar February 20, 2010, 8:57 am

    Great post Morgan! I share the same thoughts as you do with regards to trends in domaining. One good principle I keep in mind in predicting trends is to follow where the money is. With the increase in ccTLDs and new TLDs, there would be more buying, selling and bidding of domains and then some people will realize that’s where the money is — to provide a platform where people can perform these transactions. I wouldn’t be surprised if more domain auction, buy & sell websites (with unique selling points) are introduced in the near future.

  • bruce J tedeschi February 20, 2010, 2:58 pm

    4th trend – buying and reselling established websites and blogs. I started doing this last year and they sell much faster than domains. If it is a category killer domain with it, it is a gimme…

  • Morgan February 20, 2010, 10:07 pm

    Thanks for the great comments everyone!

    @Edgar – excellent point and I completely agree that there will be more places to buy and sell domains in the future!

    @Bruce – agreed – excellent point and definitely an investment strategy that I live by 🙂

  • Donny February 22, 2010, 7:27 am

    PPC will continue but if you fools want to continue to live by the mercy of search engines ads the go ahead. Pay per transaction is going to lead the way and double owners profits. In 5 years you will see PPT explode over PPC….. You just can’t stop click fraud, and I think CLICK FRAUD is going to hit it’s tipping point.

    • Morgan February 22, 2010, 4:43 pm

      Excellent point @Donny – I agree we will see a continued decline in PPC as Click Fraud continues to become a prevalent issue.

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