Domaining MBA Monday: The Importance Of Post-Conference Follow-Up

Domaining MBA MondayWith TRAFFIC Vegas behind us I am deep in follow-up after a productive week of back-to-back-to-back meetings. When I first started my company I did a pretty bad job with follow-up after a conference. I would collect a ton of business cards, wait a month or two until I had forgotten who everyone was, and then look at each card trying to figure-out who each person was and what we had talked about. Since I was going to conferences without any goals besides “learn cool things in the seminars” that’s about all I was left with.

Now I come to conferences with a full meeting schedule and clear objectives and when I leave a conference I follow-up with everyone I met with. This not only maximizes the value you get from your meetings, it also is the foundation behind which real relationships are made rather than the ones where you clink beers and smile at each other.

Since I know that many of you are also coming back from TRAFFIC I thought I’d share the spreadsheet that I use to keep track of my follow-up. The main things I track are who I met with, what the main objective of our meeting was, and most importantly what the next steps are. When I meet with people I want to learn more about them, find where the synergy is between us, and then, most importantly, act on it.

So if you’re drowning in a sea of business cards I recommend you use the same spreadsheet that I use to keep track of follow-up and action plans after a conference. You can download the spreadsheet that I use myself and spend 30 minutes getting organized, then move forward and make it happen.

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Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Bold Metrics, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 4 comments… add one }

  • Frank Michlick June 3, 2013, 7:10 pm

    You accidentally uploaded an empty spreadsheet 😉 Thanks for sharing. Gotta come back to TRAFFIC myself some time soon again.

  • Morgan June 3, 2013, 11:46 pm

    Thanks @Frank – sorry for any confusion, this is a template so you are supposed to fill it in with the contents of your meeting, your action items, notes, etc. This is a blank template mean to be used by anyone who attended the show who is looking for an easy way to organize their meeting follow-up.

    Wish you were there too! Looking forward to catching-up next time our paths cross!

  • Frank Michlick June 4, 2013, 6:28 am

    @Morgan: Could you please remove my duplicate comment, that was my tablet’s fault.

    Of course I realize it’s a blank template, hence the smiley.

    If you come to Montréal soon again, let’s meet.

    • Morgan June 4, 2013, 10:28 am

      Hehe, thanks @Frank – you tricked me that time 🙂 Absolutely, I love Montreal and would love to make it out there this year!


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