Domaining SEO Sunday: Google Speaks-Out About the Panda Update at SMX

Unless you’ve been living in a cave without WiFi then you know that Google made a big change to their algorithm this year. What you might not know is that this update was called Panda. Sounds like a nice soft cuddly bear doesn’t it? At SMX last week Google’s own Matt Cutts spoke-out more about the latest update in Google’s Algorithm, here are some of the highlights:

  • Low quality content can reduce rankings
  • Google recommends using a “noindex” on pages that have low quality content
  • A site with no content and only ads above-the-fold could be penalized
  • Sites with a low quality score are crawled less
  • Most of these algorithm changes are US-only
  • More algorithm changes are to come – the target is still low-quality content and content farms

Search Engine Land did a great article about Lessons Learned at SMX which I highly recommend everyone to read. No matter how you slice it Google has made some dramatic changes this year and as Domainers whether you’re a developer or not it’s important to understand these changes so you can plan for the future.

I’ve said it over and over again – I think Google made some much needed changes here that put the focus back on the user. Remember, whether you’re a Domainer or not you are a user of the web and the Panda update is already helping all of us find what we’re looking for faster.

{ 4 comments… add one }

  • Uzoma March 13, 2011, 12:56 pm

    Linton,

    You keep making it sound as if Google is using some kind of scientific fair method in their ‘algorithm’, and nothing can be further from the truth. I have noticed that few of my music networks http://stars.fm , http://soul.fm and http://rok.fm, I was getting hundreds of unique visitors a day before I monetized the sites with Google competitor, since then, Google wont let these sites see the light of day. I’m documenting all these stuff in case some agency wants to look into Google’s monopolistic tendencies. I believe you give them too much credit. There’s no way to know what makes traffic flow into sites if a rather greedy company is in charge of it.

    Reply
  • Jeff Schneider March 13, 2011, 2:10 pm

    Hello Morgan,

    Google and others are constantly changing their Alogs, to GAME Business Owners.
    The only time they acknowledge publicly, what they are up to is when it is to their advantage. Not trying to diss you, just educate your base on the Skinny of what happens on the back of the stage, as opposed to the front of the stage propoganda, or otherwise known as Marketing Strategey Annoucements.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

    Reply
  • Mars Davis March 13, 2011, 9:13 pm

    Morgan,
    Thanks for sharing… I can use any bit of useful advice regarding SEO.
    Cheers,

    Reply
  • Adam P March 13, 2011, 9:38 pm

    Kudos to Google, SEO’s are gonna have to stop being lazy and really add value to the web if they want rankings.

    Reply

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