There are several big trends going on in the search world that none of us can ignore. While the focus has been on Google’s panda update recently, it’s important to remember that there are other big trends going on that are important to watch. One of the biggest trends going on in the search world and really the Internet as a whole is the increase in traffic from mobile users.
- The top categories for mobile searches are around restaurants and movies
- Over half of the queries are for something local (no surprises here!)
- According to Yahoo 31% of mobile searchers need access to the information right-away
- According to Compete more and more people are using apps vs. search when it comes to accessing local services
You can read the full article here – Big Mobile Data Drive from SMX West
One thing is certain, search is changing and mobile is a big part of that change. The more we can learn about how mobile searches behave, the better we can understand how our own traffic will change over time.