SEO Week: Day 2 – Use Keywords and Related Keywords

Welcome to Day 2 of the SEO Week. If you’ve missed my contest don’t forget to start thinking about what domain you’d like to enter to win some GREAT prizes (to be announced this week!).

Today is another quick lesson geared towards giving you the tools you need to get started with SEO. When creating a website or mini-site it is essential that you use the keywords you would like to rank well for within the text of your site. What many new SEO enthusiasts miss is the importance of using related keywords as well. Here’s an example – let’s suppose that you own the site; when building a site for this domain you’ll want to use more than just the word “Kayaking” – but how do you pick the right keywords?

It’s not as hard as you might think. Google actually gives you all the answers, and they give it to you for free! You can use the Google Adwords Keyword Tool to easily find the most searched keywords related to your primary keyword. Below is an example of using the tool seeding it with the word “kayaking” and then sorting by global monthly search volume.

Picture 6

As you can see “canoeing kayaking” is the third highest-volume keyword pair whereas “fishing kayaks” and “kayak paddle” received far more local search volume last month. I usually take the top five global and top five local and make sure to use these several time in my text on each page of my site.

That’s it for this lesson – I’m trying to keep these short and sweet which is why I’ve skipped Anchor Text for this lesson. As always feel free to email me if you have any questions – or if you really want an edge – read my book!

{ 2 comments… add one }

  • Leonard Britt July 28, 2009, 6:17 pm

    While I didn’t want to wait till August to publish, it would still be an interesting study to watch the positioning of a site I just launched yesterday. I have been working on a puppy site the last several weeks and was prepared to launch on a .TV domain. But given the observation .TV does not position as well .Net I decided to try to acquire the .net. The domain was transferred to my Godaddy account yesterday and within a few hours I had the site published. The site is The phrase “cute puppies” is searched nearly 250K times monthly per Google Adwords Keyword Tool. There is ample competition for the phrase but we’ll see how Google likes the site…

  • Mominator July 28, 2009, 9:44 pm

    This is so freakishly timely. Literally 2 hours ago I used the google tool to research some key words for an article, but I had no clue how to sort them, because if you don’t sort them they just come up in some random order and you have to scroll up and down to find the words yourself. I learned something new! 🙂 I’m going to try your strategy of using the top 5 global and top 5 local in the next several articles I write and see how that pans out.

    Great info!!


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