Don’t get confused, you still can’t buy cars on

Today Amazon announced a brand new feature – Amazon Vehicles, which when you first hear it might make you think that Amazon is selling cars. That’s not the case, instead Amazon is dipping its toe in the auto world with a section of the site dedicated to detailed research and reviews of new and classic cars.


Along with researching cars you can also create your own “Garage” and buy parts for it. Let’s say you’re lucky enough to own a 2014 Ferrari 458 Italia, here’s what you’d see:


This move is likely to make make a real impact on Google since it makes it easy for users to now completely bypass a popular Google shopping category, and one of the last that Amazon had yet to conquer.

“Amazon Vehicles could help solidify Amazon’s place as the search engine for shopping. Bypassing Google’s own Google Shopping search engine could train consumers to start thinking about a purchase at Amazon first, even in the rare case the company doesn’t sell the item. That way, Amazon can condition shoppers to keep coming back to its site.” (Source – CNET)

No matter how you slice it, it’s hard to imagine this isn’t the first step towards Amazon selling cars online. The only question is, can I still get two-day free prime shipping when it happens?

{ 5 comments… add one }

  • Eugene Fraxby August 26, 2016, 3:39 am

    And will they deliver cars by drone? 😀

  • steve brady August 26, 2016, 7:19 am

    They will be sending a lot of business to CARFAX, the one and only de facto standard of fee-based VIN History reports that used-car and CPO (certified pre-owned) buyers insist on.

  • domain guy August 26, 2016, 12:37 pm

    The big news amazon will be using a new tld .cars that will direct to the page. This is great brand awareness for glds and I think will impact the market. When a 100 billion dollar a yr category leading business uses something people follow. Just look at what happened with iphone top 5 fee aps are free editing tools 3 by fb 2 by snapchat. what does apple doe start their own video editing app.

  • Braden Pollock August 26, 2016, 3:28 pm

    This is a lead-gen play. Amazon is already big in lead-gen via “Home Services” with ~500 individual categories. Auto sales is a high value lead category. They’re going do very well here, I imagine.

    • Morgan August 26, 2016, 10:39 pm

      @Braden – spot on!


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