Doron from Efty sells Roost.io for $6,995 through new “Price Upon Request” landing page

This weekend Doron Vermaat, the founder of Efty announced the sale of Roost.io through their new “Price Upon Request” feature for Efty landing pages. With the announcement he also mentioned that .IO sales have now eclipsed .COM sales for him, here’s the tweet:

Doron sells Roost.io

Along with announcing the sale Doron also noted that he’s seeing stronger sell-through for .IO than .COM this year. I’ve been hearing the same thing from domain investors all year, everyone’s still making good money with .COM, but the offers are really coming in strong for TLDs like .IO, .CO and more.

The “Price Upon Request” feature was announced by Efty in October of this year as an alternative to “Make Offer” landing pages. The addition of this feature came at the suggestion of Rick Schwartz and he commented on Doron’s tweet sharing his enthusiasm for this shift and also sharing a bit more about the advantage to this approach:

Rick Schwartz discusses Price Upon Request

Rick points out a pretty interesting difference between “Make Offer” and “Price Upon Request” – it does change the conversation from asking the buyer for a dollar amount vs. actually getting to understand the buyer a bit more first.

I keep forgetting to update my landing pages to Price Upon Request so this is a good reminder for me to login to Efty and get this updated. Congrats to Doron – great sale and double congrats on it happening through a new feature that was added to Efty!

{ 6 comments… add one }

  • Bob December 16, 2019, 12:43 am

    Yes, I do believe that .IO domains especially one-words can be a stronger sell than two-word .COMs! I have ECoffee.io, Leaseback.io, Enzymes.io & Neuropathy.io for sale at Sedo but I would consider using the new “Price Upon Request” feature for Efty landing pages in the New Year.

    Reply
    • Snoopy December 16, 2019, 9:48 pm

      That is totally not the type of .io’s that sell. It starts and end with short singular terms that work as brands.

      Reply
  • gregg December 16, 2019, 2:46 am

    I would be more interested in the conversation after the lead came in. In no particular order. Did he ask questions? Was there a conversation? Were there declined offers and counter offers? What was the timeline of the negotiation? How was the price determined? Was he aware who the buyer is and why this name?

    Reply
    • Doron Vermaat December 16, 2019, 6:43 am

      Those are important questions and I’ll be happy to share some more information. I knew who the buyer was because Efty inquiries provide you with the email, IP address, and Phone number of the buyer and this buyer did simply used their corporate email. I quoted a price of $7,500, received two counteroffers of $4K and $5k but held firm and only offered a slightly discounted price under the condition we closed before a certain date. The deal closed in 3 days.

      Considering who the buyer is, I might have gotten a higher price for the domain but I do appreciate it when people don’t hide their identity and are quick decision-makers and in return, I try to price fair (instead of shoot the moon so to speak) – at around a 10 x on my initial investment.

      Reply
  • gregg December 16, 2019, 8:52 am

    Thanks Doron, that is a lot more interesting and valuable.

    Reply
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