Entrepreneur Magazine Publishes Do’s and Don’ts of Buying Domain Names

In an interesting post this morning titled, Do’s and Don’ts of Securing a Domain Name Entrepreneur Magazine provided their tips to business owners in the market for a good domain. Overall I was pleasantly surprised by the article as it hit some pretty solid points that the mainstream media usually misses.

Want to know the first item on Entrepreneur’s “Do” list? Pick a geo-targeted or exact-match keyword domain. Seriously, I want to pat the guy on the back who wrote this article, this is such an important quality that amazingly gets overlooked all the time. If you run a local business, get the city in your domain if you can, if you run a category buy the category-killer domain.

It’s also interesting to see their emphasis on .com which I think is spot-on. In the article they say: Don’t: Waste money on extensions other than .com. Bam! No beating around the bush there, and I think it’s a good thing they are doing here. The article discusses other TLDs like .net and .org for brand protection but do focus on the importance of owning a .com. Heck that section even ends with – “The value is really in the .com.”

The article also caught important issues like avoiding numbers and dashes. I always cringe when I see a business get their name with the numbers 123 appended to the end! This is a good sign for the industry, mainstream media is starting to understand domain names better than they ever have. I think this is a great article to refer to end-users so they can better understand what qualities to look for a in a good domain for their brand.

Feel free to share your own Do’s and Don’ts in the comments section – you can find my person list below! Comment and let your voice be heard!

DO buy an exact match domain name whose keywords have a search volume over 1,000 (exact-match global)

DO buy a domain that has been registered for more than a year that has some existing traffic/revenue

DO stick to .com

DON’T try to hand-register the perfect domain, you’ll end-up settling for your 10th favorite option

DON’T buy a domain name for thousands of dollars with Pay Pal

DON’T park your domains and expect to get rich

In case you haven’t had a chance to read the article yet you can read it here

{ 9 comments… add one }

  • Leonard Britt March 31, 2011, 6:51 am

    Yesterday I saw an ad on a van in front of me 954SEO.com which actually is pretty good – short, memorable and .COM. 954 is the area code for Broward County.

  • Scott Bender March 31, 2011, 7:10 am


    WHY is this a DON’T:

    DON’T buy a domain name for thousands of dollars with Pay Pal??

    Please advise.



  • Kevin M March 31, 2011, 8:54 am

    I saw a domain today on a building – http://www.T-Shirts4u-USA.com. A memorable one for sure.

    You’d need to ask Entrepreneur Magazine to advise you for an answer, as they wrote the article, not Morgan.

  • Kev Wood March 31, 2011, 10:09 am

    Dispute resolution. Paypal suks. too scammy.

    I have read that many people have been scammed on FLippa when using paypal.

  • Tony March 31, 2011, 10:56 am


    PayPal offers no buyer protection for domain transactions outside of eBay. NEVER use PayPal to pay for a domain unless you trust the other party 100%.

  • TeenDomainer March 31, 2011, 11:42 am

    I saw the article too and I wanted to give the guy a hug!

    Do buy other related names and forward or build landers on them to drive more traffic !

  • Johnny March 31, 2011, 3:04 pm

    Very nice. :0

  • patrick April 2, 2011, 4:16 pm

    I would take a hyphenated two word exact match .com before the all one word .net .org, people complain on these post’s about dashes yet they use domains with 4u 123abc ect so how difficult is it for a web surfer to remember
    business-online compared to businessonline4u/ or is it [you] or do i spell [four] ect you get my point if it is an exact match the hyphen does not hurt it as a quality address considering .com for example there are only two exact match domains,i have one dot com that the all one word estibot valuation was $181,000 with the hyphen $0 yet dash domains do rank highly and they are easier to trademark Kellogs has All-bran two generic words but the hyphen makes it special for use in trade Mercedez-Benz Wall-Mart Coca-Cola yes these are big companies and they are trade marks and i am sure they own the all one word .com but there are myriad smaller ones that use the dash to great success there is a niche hyphenated dot com that has been #1 on Google for four years i own the all one word domains for this niche and they are just sitting parked so the hyphenated has the exact match search to itself even though it is not exactly the exact match just the closest to the query so if your rich get the all one word if your not take the hyphen and make out like a fox in the hen house.

  • vegetarian recipes April 3, 2011, 3:10 pm

    I have no major problem with hyphens, but given the choice i will go for the non hyphen version, however i did recently hand reg a t-shirt without the hyphen , simply because it passed the radio test better.


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