Facebook Makes A Move Towards Local – How Does This Impact Domain Investors?

Today Facebook made a big deal about a huge exciting announcement. I got excited, like so many other people, it was going to be something cool, new, different, lots of buzz and sizzle…oh no wait it’s Graph Search. News reporters scratched their heads as they tried to explain the hottest story of the day, which was a little confusing for some of them.

No it wasn’t a slick new tablet or a new model for mobile advertising, it’s Graph Search. So what is Graph Search and why all the excitement?

First things first, Graph Search is not the same as Web Searching so for anyone that thought Google was making a move to replace Google, they’re not, at least not yet. Instead Graph Search is a search of Facebook’s slice of the Internet, which happens to be a pretty active slice.

Think of this as a better way to search and organize information on Facebook, and sadly, a way for creepy stalkers to get, well, even creepier. Mark is really excited about it too saying in the press conference today:

“This is some really neat stuff,” says Zuckerberg. “This is the coolest thing we’ve done in a while.”

Yelp’s stock took a dive as there is a lot of initial speculation on the impact this will have on local search and reviews. Many people would rather hear what their friends think about a new restaurant then a bunch of strangers on Yelp, right?

There was also talk of the impact this will have on Google Local as people may begin using Facebook for some of their local searches. Mark put together this short video introducing the new addition:

As always I have my Domainer hat on when I hear these stories and so immediately I think of GeoDomains. For those who think GeoDomaining is dead, think again, there are plenty of people kicking butt with GeoDomains and I don’t think this will have much of an impact.

It’s easy to take news like this and assume the worst but in reality change takes a long time, and, many of the GeoDomainers I know are some of the smartest people on the planet so are probably already thinking about how to leverage this new addition. I think GeoDomainers that use Facebook Pages to promote their sites will probably see a nice lift and even the potential to get a lot more traffic than ever before if they perform well in Facebook’s search.

This of course leads to the topic of Facebook graph optimization, which like SEO could be a new trend we see in 2013. Optimizing for a search engine is one thing, optimizing for the Facebook graph, well that’s a whole new world.

That’s my two cents, now it’s your turn, what do you think about Facebook’s big announcement today and how do you think it will impact the Domaining world?

{ 6 comments… add one }

  • Nadia January 15, 2013, 9:40 pm

    Just one more social media metric to worry about. I see these things as cyclical – Prodigy & AOL came and went (in the sense that they were online communities), and individual websites and domains thrived. Facebook has proven it’s an important part of the online branding equation, but it’s just a part. If you put all your eggs in that basket, Zuck & Co. are the ones ultimately holding the eggs – that means sudden layout changes, not being fully in charge of your own content, possible fees down the road, and Lord knows what else.

  • Teendomainer January 15, 2013, 10:06 pm

    Great point about trying to do SEO for graph search, maybe a great job after college for me…?

    I think that the same things will remain true about all seo these days. The more people talking about your business or product the higher you are going to appear. “Talking” for google is with links to your site and for facebook it may be likes on your page but it all comes down engagement with customers.

  • Aaron January 16, 2013, 12:09 am

    I grabbed some .coms .
    Any comment on the future potential of these? Thanks

  • Uzoma January 16, 2013, 2:21 am


    somebody has GraphSeo.com for sale at sedo for $179



    I have SEOLecture.com for you, seems you’d make pretty penny with SEO outfit, slightly above lessons, which would be advanced “lecture”. So, if you want SEOLecture.com contact me.

  • Robin January 16, 2013, 5:59 am

    Underwhelming to say the least. Interestingly on the news reels, many comments on the creepy nature of this service. I have two lawyers in the family and their best advice is not to use facebook. All this combined and all I see is a bubble. “POP” I cancelled my facebook and glad I did. No more annoying facespam. YEA!!!

  • Tia Wood January 17, 2013, 11:08 am

    “that means sudden layout changes, not being fully in charge of your own content, possible fees down the road, and Lord knows what else.”

    @Nadia , exactly! Proceed with caution. Beyond the facebook “like” button, I will not develop for Facebook. I used to charge for Facebook related services, customizing pages, writing custom website apps to connect and utilize facebook, etc. That all came to a halt because Facebook likes to change on a whim without warning to developers and this happened more than once! After about the fourth time, I gave up trying to do anything with Facebook as far as development. And I’m not the only ex-FB developer to share this sentiment.


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