First .COM, then .IO – the biggest domain sales are going to crypto companies

Well it certainly has been an interesting couple of months in the domain name world. First Voice.com sells for $30M to Block.one, a company that made its money in the crypto space, and now Swipe.io has broken the record for highest .IO sale at $68,000…and it’s going to be used for a crypto app.

Now before you get excited and start buying a bunch of “crypto” domains, take note – both of these record-breaking sales were made to companies in the crypto space, neither of them have the word “crypto” or “Bitcoin” in them.

The reality is, there are a lot of people, and companies out there that made millions of dollars thanks to crypto in the last two years. These people, and companies, can afford to pay more than most people to buy things that they want, domain names being one of them.

But if you look at what’s happening, they aren’t out there buying a bunch of “crypto” domains – instead they’re buying generic one-word domains for projects they are working on or companies they are starting.

So what does this mean for domain investors?

Well, I personally think it means that if you want top dollar for your domains, selling to someone who just made a fortune in crypto isn’t a bad idea. For those doing outbound this means if you can identify companies that could be interested in your domain that are in the crypto space, they could pay more than other people. What this doesn’t mean is that you should only sell your domains to people in the crypto space, that would probably delay sales and in many cases nullify your chance of selling a domain.

In short – don’t misunderstand what I’m saying here and decide to only sell your domains to companies in the crypto space. At the same time, putting a little extra effort in if you’re doing outbound, and identifying people who just made millions of dollars and are building a brand around a generic domain you own, well that might make quite a bit of sense now.

Last but not least – these are only two data points so nothing I’m saying here has any statistical significance. That being said, it’s no secret that there are a lot of people with tens of millions of dollars in their pocket now thanks to crypto. That money is going to be put to use to build new companies and drive innovation in many new exciting ways, and as we all know, the most critical element of any online brand is, drumroll please…a domain name.

Okay, you’ve heard my two cents, now I want to hear from you. What do you think? Comment and let your voice be heard!

{ 8 comments… add one }

  • Kelly July 24, 2019, 1:04 pm

    Cryptocurrency . TLD
    Bitcoin . TLD
    are all gone. there is no opportunity period. you will never be able to purchase Cryptocurrency . com or Bitcoin .com ever!! (the developers of Bitcoin BTC own Bitcoin.org and Bitcoin.co) my advice build a time machine lol because its over – all the great cryptocurrency domains are taken

    Reply
  • Braden Pollock July 24, 2019, 1:39 pm

    I sold Q.org for $500k to a crypto company. According to NameBio, this is the second largest .org sale after Poker.org sold for a cool $1 mil.

    Reply
    • Morgan July 24, 2019, 5:36 pm

      Nice – another great data point to include here! I stand by my thesis even more 🙂

      Reply
  • Snoopy July 24, 2019, 8:06 pm

    Tech related domains are typically a bad bet, they have a short lifespan because the term becomes redundant, eg cameraphone.com sale for $13,000 in 2004. Takes 5 years and the term is dead, the chance of and enduser sale happening in that short window is low.

    For .io the entire extension is in that category, I’d expect it to last a few more years before it looks horribly dated just like .ws, .mobi, .ly does now.

    Reply
  • Snoopy July 24, 2019, 8:16 pm

    “That being said, it’s no secret that there are a lot of people with tens of millions of dollars in their pocket now thanks to crypto. That money is going to be put to use to build new companies and drive innovation in many new exciting ways, and as we all know, the most critical element of any online brand is, drumroll please…a domain name.”

    That is news from 2 years ago! Most of those coins have tanked. Bitcoin is at half its peak level but most have just fallen through the floor like Ethereum and Ripple, 80-90% losses since the peak. Block one is an exception because they wisely converted to real money (US Government Bonds) and mostly out of crypto, I do not think that is the norm.

    Reply
  • Mark Thorpe July 24, 2019, 8:30 pm

    Anyone can spend millions of dollars on a domain name with money that was created out of thin air (crypto) or was given to them by startup funding.
    Many of these domains will NOT be off of the market forever.

    Reply
  • Alan Dodd July 25, 2019, 5:59 am

    Crypto 2019?

    Dead cat bounce.

    Reply
  • Andrew Rice July 28, 2019, 12:57 pm

    Good points, however, there is opportunity for sales in second tier crypto related domains as well. Correlating with the price of crypto, sales of domains with crypto related terms have increased in volume and price.

    Reply

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