First It Was Yahoo, Now Bing Changes Their Logo and Their Strategy To Take on Google


First it was Yahoo changing their logo and now Bing has followed suit.

The Verge is out this morning with an article on the new look Bing and how they plan to take on Google in a new way.

From the article:

Microsoft’s Bing search engine is getting a new look. A year in the making, Bing is dropping its curly blue logo for a modern design that closely matches the rest of Microsoft’s recently redesigned product branding. “The logo, obviously, is a big deal for us, a lot more angular and fresh and sharper than we’ve used in the past,” explains Microsoft’s Lawrence Ripsher, a design lead for Bing’s User Experiences, in an interview with The Verge. After “literally dozens” of color experiments, Microsoft has selected an orange Bing logo that’s almost golden in its appearance.

The color is actually the same one used in a quadrant of Microsoft’s corporate flag logo. Bing’s angular and modern logo comes just after Yahoo revealed its own redesigned logo that has generated some criticism from typographers. Microsoft has opted for a stylized lowercase ‘b’ that’s sharp and aligns neatly with the Segoe font for the wordmark. “Bing has typically been kind of curly, softer, so this fits much more with the modern kind of approach we’ve taken on some of the other logos,” says Ripsher.

In addition the article looks at changes Microsoft is planning from a design standpoint, social integration and new responsive design for mobile.

Read the whole article here.

Here is the new video out this morning from Bing, just released.


{ 2 comments… add one }

  • Nick September 17, 2013, 3:37 am

    I dont know……. all of these new designs and interfaces and logos and they are horrendous. I hope they didnt pay anyone to do that. My 4 year old can draw jagged, monochrome, boxy images and so forth which to her is cutting-edge.

    Go Daddy just redesigned their site with this horribly “look”. Windows “metro” interface is horrible. Office 2013 is not worth looking at. Google’s gmail, groups, the “new” maps when it comes out……. what are these people thinking?

    Our monitors, tablets, phones, laptops, what have you, are becoming more and more capable. They can display better graphics, colors, etc and yet these interfaces are going backward in time. At this rate we’ll see green-screen monochromatic displays come back. Oh, wait, I think Bing did it….

  • Drive-In-Freak October 31, 2013, 7:48 pm

    Thank “Bob”. I thought I had a virus.


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