Five Domain Trends To Watch In 2014

Hello, Happy Monday, and I hope you are all enjoying the holidays and some time with friends and family. With 2014 just days away I thought now would be a good time to review some of the trends I’ll be watching in the coming year. If there’s one certainty in running an internet business it’s that your business will need to change constantly. Next year will be one of the biggest years of change the domain industry has ever seen, here’s the trends I think are important to watch:

  1. New gTLDs – while you might be sick of hearing about new gTLDs you’re going to have to get used to it. Doesn’t mean you have to like them, or even invest in them. That being said I do think there will be a few big hits and for those who invest in those (or are running them) there is good money to be made. As I’ve said a zillion times, LOTS of risk here, only invest in new gTLDs with money you are willing to lose.
  2. Consolidation of parking providers – parking is not dead. There was a time when I thought it was, then I met a few people with solid parking portfolios and I can honestly say it is alive. That being said, it’s not a growing space and I do envision a consolidation of providers. If I were to place a bet I’d expect a few of the big guys to join forces.
  3. A declining interest in mass development – mass development seemed like a great idea for quite some time. I was on the bandwagon back in 2008 and 2009. Here’s the problem, it doesn’t work, Google has figured-out how to discount many of the techniques that made it all possible. In 2014 I see a lot of people moving away from mass development and instead focusing on one or two sites.
  4. Domain conference innovationNamesCon is kicking-off 2014 with an innovative new approach to putting on a domain conference. I am excited to see what they are doing and really looking forward to getting together with everyone in a couple of weeks. I see the domain conference space changing a lot next year with the introduction of new gTLDs, it’s a dramatic change and it impacts all of our businesses.
  5. The year of domain apps – I’m calling it early but I think 2014 is the year that domain companies without apps finally decide to make an app. I’ve heard lots of requests for a NameJet app and I know I personally really love the Go Daddy and DomainNameSales app. I think it’s safe to say that 99% of the people in the domain industry use smart phones, right?

Those are the trends I think everyone should look out for in 2014, now I’m asking you, what trends do you see ahead for 2014?

{ 14 comments… add one }

  • MarijuanaGuy December 30, 2013, 9:00 am

    Marijuana RULES!!!

  • Viljami December 30, 2013, 10:10 am

    I hope you’re right about domaining apps. I bet there’s a huge demand for them and money to be made too. Countless of times I’ve been about to register/buy a domain on the road, but decided not to because of the lack of straightforward interfaces for mobile. And of course when I get home and have time to do more research about the names, I end up buying maybe 10% of them.

  • gene December 30, 2013, 10:17 am

    1. We’ll see (many) preemptive UDRPs and suits due to the gTLDs — from both sides of the fence: In some cases incumbent, dot-com registrants will take the offensive against the new gTLD registrars or their customers, and in other cases the gTLD crowd will go after dot-com and TM holders. This MUST happen because there’s limited ‘turf’ on which to launch sites under a particular brand. And because there will be so much money at stake, they’re not going to simply co-exist in peace.

    2. The value of keyword (and category-defining) dot-coms will double and triple in price; and there will be at least 2 sales over $10M.

    3. Future technologies (e.g., Graphene and other nanomaterials, 3D Printing, and Printed Electronics) will be such a part of everyday discussions that thousands of new sites covering them will be launched – and all of them will require a premium dot-com.

  • Brian Diener December 30, 2013, 1:41 pm

    Right now I am 30% done with an app for the domain and SEO industry I hope to have finished in the first few months of the year!

  • michael December 30, 2013, 11:27 pm

    I see the decline of domain apps because responsive web design, HTML5 and CSS3! You won’t need an app when your website can function just like an app on any device. 🙂

  • Francois December 31, 2013, 1:27 am

    As a developer I am like Michael, I see now a larger opportunity to bypass apps development thanks to the technology he enumerates (as an example last year it was not possible for a web site to take a pic from the smartphone library or take a shot, now it is), many services could be done without code an app, now I admit there is still some barriers and depending what you want to do you will be obligated to take the app route. One thing is is sure, the trend is everyone want to be present in smartphones and tablets.

  • Eric Borgos December 31, 2013, 3:25 am

    I agree with Michael. I downloaded the app and used it for a few months but eventually just switched back to going to their website on my iPhone. That does not mean domain apps won’t become popular, I am just not sure there is a huge need for them.

  • Steve R December 31, 2013, 5:47 am

    Hi Morgan,

    Can you elaborate on #3 please? Why doesn’t mass development work nowadays? I’d like to know so I can better understand how to position my portfolio. Thanks.


  • Senthil Kumar December 31, 2013, 6:56 am

    I too agree with Michael
    Responsive websites will soon replace the web-based apps.
    Practically everything in godaddy or domainnamesales apps are loaded from their servers using internet. The apps just acts as a browser. Domain apps need to be real-time.
    So IMHO I don’t feel any reason for an additional app when there is a responsive website.

  • albert December 31, 2013, 8:50 am

    New GTLD’s are here to stay, that’s for sure.
    However, it is all about educating the public on it.
    If even half of the $50 million dollars that was spent by to get people interested in them is true, then the only conclusion I gather is it will be a disaster.

    Don’t get me wrong though. gLTD’s like .Realtor may have a shot at it as there are many real estate agents, but that will be a wait and see.

  • Sergio January 1, 2014, 6:00 am

    Companies will start understanding the value of Exact Match Domains in addition to their brands. Big market ahead.
    New Trends Domains

  • scula January 1, 2014, 5:11 pm is for sale!

  • Steve R January 1, 2014, 9:13 pm

    Hi Morgan,

    I hope you had a great New Years. You published another blog post and yet to have answered my question I asked above. Maybe your too busy to answer comments, but why allow them on your site if you are. I look forward to your educational reply concerning my question which will not only help me be a better domainer, but will earn you another reader. Thank you.


  • Karl B. Hensel January 2, 2014, 4:50 pm

    I own a few graphene and marijuana related .coms. Even a few 3d and 2d domains.coms. I still however strongly believe that these are just trending markets. The always prevalent domains will remain in the insurance industry and legal etc. Perhaps a spike will occur in the new technologies and social markets but you can not compete against the billions of dollars spent in insurances and legal industries.
    Finding and buying keyword .coms in these two areas are almost impossible and if they do become available you will have to have the money to pay the high premium in securing them. People like Rick Schwartz are on top of that stuff. He also has pretty deep pockets and most importantly the knowledge.


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