Five Things I’ve learned about Italian Fashion

We’ve been in Milan for the last three days and while it’s a relatively short period of time, we have been in and out of more clothing boutiques than I can count and paid close attention to style trends of people on the street. One thing I can tell you with 100% certainty is that people in Italy definitely care about fashion and style, and while that style may be different from America, there are some similarities.

Below are five things I’ve learned about Italian fashion so far, make sure to scroll to the end for a before and after shot of me moving from American style, to Italiano style.

  1. The puff coat is in – I bet you weren’t expecting that. Yes, it’s cold in Italy this time of year and to keep warm the puff coat is the jacket of choice. I bought the style of puff coat I’ve seen the most which you can see in the photo below. Not only are they incredibly warm but it feels like you’re walking around wearing a down comforter, which I’m really enjoying!
  2. Your pants are never too skinny – guys have no fear of wearing incredibly tight jeans here, and I’ve even seen some guys wearing skin-tight leather pants.
  3. Shoes are more than foot protection – people definitely care about shoes here. Even if you’re wearing tennis shoes, you’re wearing cool tennis shoes, not the big bulky American tennis shoes so many of us (myself included) wear. New Balance is definitely popular, and neon is in, very in.
  4. Your scarf is a fashion accessory – sure, you can wear a scarf to keep warm, but in Milan I can tell you people also wear a scarf to look fashionable.
  5. Rolling the bottom of your jeans is a-okay – one trend I did not expect was rolling the bottom of your jeans to expose your ankle while wearing low-rise socks. I still think this looks weird and can’t bring myself to do it…yet, but it’s definitely part of the accepted style rules here.

And now for the moment you’ve been waiting for, the transformation from American Morgan to Milano Morgan:

Morgan Linton Milan Fashion

{ 3 comments… add one }

  • Skyvisum October 25, 2015, 10:42 am

    Nice write up Morgan.I think the Italians have a sharp fashion culture since centuries ago.You didn’t say anything about if they have competitive pricing from the boutiques.

    Love the Italian shoe you have on and the puff coat.

    • Morgan October 26, 2015, 4:21 pm

      @Skyvisum – completely agreed, very sharp fashion culture. I’ve found the pricing to be incredibly competitive, in the US Italian-made clothing usually has a premium price tag associated with it whereas I found most of the clothing made in Italy to be incredibly affordable once you’re in Italy. One example – Silk ties are 12 Euro vs. $50 – $100 in the US, same goes for leather goods like wallets and purses.

  • joe October 25, 2015, 3:33 pm

    Fashion from one country to another are the trends of designers and runways of fashion shows, however must not look out too with a system using only going to wear your jewelry.
    All masters of couture fashion books edited in all contests where you can find what the next season will take, I know that in the first fashion show that I was in Barcelona and then in Milan as you get to know customers companies and stores the photography prespective you look further to be in Milan that US.
    I sent an email to the matter of Switzerland.