For the millionth time…domain age does not impact SEO, period

Every once in a while I hear someone talking about buying an aged domain so they can rank better in search. I usually jump in to let them know that this is probably one of the biggest myths in the SEO and domain world – it’s not true, and every SEO expert and even Google themselves have confirmed over, and over, and over again that domain age does nothing for SEO.

Well it looks like someone who still believe domain age matters hopped on Twitter to perpetuate the myth…and well, John Mueller from Google hopped in to say – sorry but you’re wrong. Here’s the tweet:

Domain Age and SEO

There’s also been a debate in the domain industry about the impact that domain age has on value…and many prominent domain investors have also come out to say that old domains aren’t worth more. The reality is, a lot of junk was registered back in 1996, 1997, 1998, etc.

Just because someone registered in 1996, doesn’t make it a “premium aged domain name.”

The reality is, you can’t compare domains to wine, they don’t get better with age. Instead, a crappy domain name from 1999 is still a crappy domain name in 2009.

So not only does domain age not increase value but as Google has verified a million times, it also doesn’t help with SEO. Let’s put these two myths to rest once and for all because they’re not helping anyone…except I guess people who own old crappy domains and want to sell them, sorry to screw it up for you if you’re in that category.

{ 20 comments… add one }

  • Snoopy July 11, 2019, 12:22 am

    Blah blah blah, old domains typically are worth more, just because 50% of people don’t think so doesn’t change the bidding habits of the other 50%.

    Bit like those who think expired domains aren’t worth more. Good luck in thinking the other half do as you do!

  • Rick Schwartz July 11, 2019, 4:58 am

    The one word that is always omitted from any and all SEO discussions is “Relevance”

    Relevance is the ultimate SEO. The rest is technical and it’s not that complicated. Domainers have no business even messing with SEO until they have a site to promote.

  • John Colascione July 11, 2019, 7:25 am

    This belief, thought process or expectation that “domain name age” matters comes from Google’s own patent applications (now very old) where ‘domain legitimacy’ is referenced.

    [0094] In summary, search engine 125 may generate (or alter) a score associated with a document based, at least in part, on information relating to a “legitimacy of a domain” associated with the document.

  • John Colascione July 11, 2019, 7:41 am

    Section 91 explains the a “legitimacy of a domain”. Again, this is straight from the horses mouth and where all of this came from.

    [0091] Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are
    used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.

  • John July 11, 2019, 7:49 am

    Look, Rick here wrote the post on “bullsh*t.” It may be bullsh*t, but there does appear to be a significant “psychological premium” if the domain is both good and old. If it’s a bad domain, then of course it’s still bad.

    I have a some nice ones from the 90’s and frankly I like that fact even though I wouldn’t feel any different about them if they were new.

    • Snoopy July 11, 2019, 3:25 pm

      If a name appears good but not old then put a huge question mark next to that name. Good names have a creation date in the 1990’s in 99.9% of cases.

      Names like havn’t been on drop list since the 90s either. 101 reasons why the creation date on a name like that would never reset.

  • Ethan July 11, 2019, 8:13 am is valuable even if it was registered 1 minute ago. is worthless even if it was registered in 1990.

    Age itself is nothing.

    • John July 11, 2019, 2:43 pm

      Absolutely true, and the key word there is “itself.”

    • Snoopy July 11, 2019, 2:50 pm

      There is no such thing as a recently registered name that is highly valuable, nonsense argument.

      • Ethan July 11, 2019, 5:45 pm

        I knew someone would retort like that. But my example is to illustrate that age itself has no value.

        • Snoopy July 11, 2019, 8:40 pm

          The problem with your example is that no domain actually fits into what you are saying nor ever will.

          • Ethan July 12, 2019, 12:19 am

            Valuable domains like actually fitted into what I’m saying, when they were registered.

            I just check the whois info of and saw that it was registered in 2001-08-30. Now let’s assume that there is a time machine, and we ride it and travel back to 2001-08-30. After traveling back to that day, would you say: “ was just hand-registered today. It’s worthless.”?

          • Snoopy July 12, 2019, 3:12 am

            Ethan, it is not 2001. Names like do not drop and anyone thinking they have a highly valuable domain with a 2019 creation date is fooling themselves.

          • Ethan July 12, 2019, 3:47 am


            I’m out.

  • John July 12, 2019, 2:48 am

    So check this out – the main harmful and destructive mindless groupthink dogma used to be, “a domain can’t be good unless it is short!”; but that was your father’s self-harming/everyone-harming dogma. Now apparently it’s “a domain can’t be good unless it is old!” Except of course that .1% of the time allowed by the dog.

    Too funny, too sad…

    • Snoopy July 12, 2019, 3:05 am

      Freshly registered 4 word .com’s is not a good strategy, only time can change your thinking it seems John.

      • John July 12, 2019, 1:21 pm

        Your trolling wouldn’t even be so bad if you weren’t the scumbag kind who adds lying to it.

        • Snoopy July 12, 2019, 5:41 pm

          Give us some examples then John, I know they are bad and ridiculously long, and no you aren’t an “enduser”. That is what domainers say when their names don’t sell.

          • John July 13, 2019, 12:56 am

            Can’t imagine why anyone would jump through hoops for lying trolls like you

          • Snoopy July 13, 2019, 6:43 pm

            John, listing the names you keep talking about is hardly jumping through hoops. I know for a fact these names you keep saying are so amazing are not good, that is the reason why you won’t list them.

            Big hat, no cattle.

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