.GG is becoming quite popular in the eSports world

.GG, it’s a domain extension that you might not have heard of before, and if you have heard about it, it probably means you’re interested in eSports. While .GG isn’t popular for Domainers, startups, or really just about anyone – it has become a go-to extension in the eSports world and is now used by some of the top teams brands in the world.

Here are just a few examples.


NRG eSports is one of the top eSports teams in the world. It has a ton of celebrity investors including Kevin Nagle, one of the owners of the Sacramento Kings, JLo, Anthony Noto (COO of Twitter and former CFO of the NFL), and many more. They have their site located at NRG.gg, and don’t own the .COM.


Evil Geniuses is the #2 top grossing eSports team in the world. To-date they’ve made over 21 million dollars winning tournaments. They happen to be one of my personal favorite teams and yes, they can be found at EvilGeniuses.gg.


Cloud9 is another top ranking eSports team that has won over $8M in tournaments. You get can probably guess where to find them, Cloud9.gg.

As for .GG sales, a .GG name sold on Sedo a couple of weeks ago, bet.gg for $8,503, a week before that t1.gg sold for $1,846, also on Sedo. I personally don’t own any .GG domains and it’s probably not an area I’d look at investing in much since I really don’t think someone is going to spend big bucks to get a .GG name, but it’s still an interesting market to watch.

If you’re looking to buy a .GG domain, the best place I know to get them is 101Domain.com where you can register them for $129 a pop. Not the cheapest domain extension but if you think about it, anyone who really wanted to buy it from you could probably shell out $1,500 don’t you think? Who knows, I have no experience selling them so your guess is as good as mine for now.

With the growth of eSports outpacing just about every traditional sport the big question is, will .GG see strong growth with it? What do you think? Comment and let your voice be heard!

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Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Bold Metrics, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 4 comments… add one }

  • Snoopy March 1, 2019, 7:45 pm

    Insanity. If the renewal is $129 then there is no money in trying to resell for $1,500. Ask the .tv people how names with high renewals went for them.

    A small % of people might buy a name at a premium in the aftermarket, whilst a small % might be willing to $129 a year from a registrar, but the % who would pay a premium price + premium renewals as well? That is tiny.

  • Ethan March 1, 2019, 8:41 pm

    Thanks for the interesting report. I can see it having its niche place like .io.

    There are lower fees available on other registrars (https://tld-list.com/tld/gg). But the fees are still a bit high, averagely. At the moment, I guess “1-word .gg” is the way to go if one really wants to profit from investing in this TLD.

  • Mark Thorpe March 6, 2019, 8:09 am

    I just can’t see .gg (ccTLD Guernsey ??) taking off, not unless .io domain investors stop investing in .io domains. You are also investing in another Island Country Code TLD. We all know what .io is up against right now.

    Many ccTLD extensions attached to countries are not stable, even .co (Columbia).

  • Ray March 20, 2019, 7:39 am

    Big brand sponsorship deals are popping up all over in this space and this global sector competes with national traditional sports on another level.

    Did a quick search on sedo also found this site esportsinvest.gg that are selling some….Either these people are delusional in some of these asking prices or they are early to the party. Maybe I will try to snatch a few single words if available (from the non after-market).


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