wins Techcrunch Disrupt Berlin, will they change domain names in the near-future?


(Image Source – Techcrunch)

I see it happen all the time, a startup wants to call themselves “something” and when they find the .COM is taken and too expensive they end up branding around “” or “” or in this case,

The company is called “Legacy” but is currently used by a site dedicated to helping people’s life stories live on. In this case, it’s safe to say that Legacy, the company who won Disrupt, will likely never land the .COM since it’s being used by an active business, now the question is – will they go for the .ME, .CO, .IO, or another popular non .COM alternative.

There’s no doubt that a company sounds like less of an authority (from a branding perspective) if they don’t own a domain name that exactly matches their brand. At the same time, at a very early stage, when your focus should really be product and customers, Legacy has shown that the domain hasn’t made much of a difference…yet.

My guess is that, now that Legacy is in the limelight they’ll likely move to Legacy.something, and with so many new gTLDs out there the sky really is the limit. The question is, what will they choose and why? Personally I think makes a lot of sense, what do you think?

I want to hear from you, comment and let your voice be heard!

{ 13 comments… add one }

  • Undaunt December 1, 2018, 4:07 pm

    Legacy .me doesnt sound like it has some form of match even if it has the word legacy in front.Even in .org sounds much stronger to have that .me.Just like saying,lol compared to

    I hope they pick what works best if what they have wont work with their idea.

  • Snoopy December 1, 2018, 6:07 pm

    They need to do a name change, is worse than what they are using now.

    • Common Cents December 2, 2018, 1:45 pm

      If it don’t end in .Com, I won’t ever visit the site. Many feel the same way.

  • John December 1, 2018, 6:45 pm

    Well, not exactly a fan of .me for most things, but in this case you are absolutely correct. A rare example of when .me would be extremely killer for this purpose.

    • John December 1, 2018, 6:47 pm

      DISCLAIMER: no .com’s nor .com itself were harmed in the formation of this opinion.

  • Mohamed Ahmaid December 2, 2018, 12:48 am

    Though English isn’t my lang and I’m new to the field
    I would stick with .com and rename the company
    May be adding different word to Legacy.
    Something like or away round (both are avialabe for hand reg).
    According to their field I think this word (zenith) will suit !

    • Richard Morris aka Bulloney December 2, 2018, 4:07 am

      Mohamad…you might be new to this field, but is an excellent choice. I’d hand reg it myself, but my wife won’t let me:)
      It’s conversations like this that led me to hand reg ThatNameGuy™ two weeks ago. And just yesterday I was playing golf with a buddy talking about preserving family memories online forever. I’ll leave it up to the imagination of Morgans readers, but I can see developing a business model around names like LintonFamilyLegacy or BushFamilyLegacy.

      Bulloney aka ThatNameGuy™

    • John December 2, 2018, 1:51 pm

      Don’t listen to him, Mohamed. “Zenith Legacy” is a horrific choice, and if “Bulloney” here is not lying about his age then he is old enough to remember that the only famous use of “Zenith” in the US was as a brand of old-style TV set until around the 70’s, has been an extinct dinosaur ever since, and practically nobody in the US ever even uses the word “zenith” at all, ever.

      • Richard Morris aka Bulloney December 2, 2018, 4:42 pm

        John aka J.B., I should have known, lol! I’m not lying about my age, and if you knew half of what I know, you’d be blessed.
        Do you even know the definition of “Zenith”, and how it might possibly compliment “Legacy”? I didn’t think so. From ZenithBank to ZenithPlumbing the word “Zenith” is very popular if used in the right context.
        John, did you ever take debate in school? I did, and I can assure you that you need a refresher course. If you’re in Vegas the end of next month, maybe I can help. You’re nCredible™!

        Bulloney aka ThatNameGuy™

        • John December 3, 2018, 3:39 pm

          Mohamed, don’t be deceived or misled by this guy who posts like a troll and a crazy person. Just because you can dig up obscure uses of the word zenith means nothing. It is a given that you can do that. The word “zenith” is virtually unheard of in common everyday speech, writing and advertising. You virtually never hear it spoken or see it written. And I have probably known “zenith” as a vocabulary word since a younger age than this troll. If you listen to his nonsense, however, you are likely to spend a lot of time and money wasted on “zenith” domains.

  • Anon December 2, 2018, 6:09 pm would be more ‘on brand’. 😉

    • Richard Morris aka Bulloney December 3, 2018, 1:44 am

      JB….save your nCredulous™ creativity for NamePros where “you and your ilk” helped add to my legacy. Thanks,

      Bulloney aka ThatNameGuy™

  • Khaled Kteily December 16, 2018, 3:46 pm

    In case you were wondering – I did buy!

    I still think the word ‘give’ has a broader, longer-term, more meaningful connotation vs. the word ‘get’ which to me references something short term that you ‘grab’. Legacy as a company is intended to focus on the long-term, on your long-term, on your legacy. Buying was mostly to protect the domain.


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