Go Daddy Values NoMoreRacks.com at $152,412

Go Daddy places values sometimes next to domains that are expiring. These are based off a formula they use for the ppc traffic they receive while the expired domain is parked with them. Sometimes these make no sense because I have seen a value when Go Daddy showed no traffic.

Today there is a domain expiring with one of the highest valuations I have ever seen. NoMoreRacks.com is expiring and Go Daddy has placed a valuation over $152,000.



NoMoreRack.com is a developed site that is where the traffic is most likely being derived from.







These valuations are dangerous for new domain investors who may be blinded by the big numbers and chase something that may not pay off in the long run. Now Go Daddy is not showing ads when you go to nomoreracks.com. Instead you see:









Here is a story Andrew from Domain Name Wire wrote early in the year, where No More Rack was involved in a case with Nordstrom.

So if they are gathering no ppc income its hard to see where the valuation is coming from. Should be interesting to see where it closes. Leave your guess in the comments.

{ 10 comments… add one }

  • Kiki December 29, 2013, 2:13 am

    That’s a lot of cash. Could this name be taken in a udrp ?

  • Raymond Hackney December 29, 2013, 2:24 am

    There is certainly that risk.

  • michael December 29, 2013, 2:50 am

    You should buy is Morgan and redirect all the traffic to you fashionmetric.com store, no more racks makes since LOL

  • michael marcovici December 29, 2013, 4:57 am

  • Nick December 29, 2013, 5:37 am

    Ultimately the value of a domain is the amount a buyer is willing to write the check for. No more, no less. 🙂

  • Tony December 29, 2013, 5:37 am

    I predict it will be renewed. Looks like the expiration was an oversight since the singular is still an active site and the company itself isn’t going anywhere.

  • Tony December 29, 2013, 5:42 am

    Does anyone (Raymond/Morgan) remember what Godaddy valued Musics.com for? I’m curious because it is on pace to pay for itself in less than 4 years from parking income.

    I’ve bought a few domains over the years from GD auctions that have paid for themselves in less than a year so the valuation is not bad all the time.

  • Mike December 29, 2013, 5:56 am

    Interesting appraisals!

    I just typed blockchain.info into estibot appraisal tool, the result was $20 🙂
    Alexa pagerank doesnt count?


  • Raymond Hackney December 29, 2013, 10:42 am

    I don’t think they had a value for Musics.com Tony.

  • Nick December 29, 2013, 11:59 am

    @Mike: I dont pay attention to Alex/Compete and any other service which requires one to have a toolbar or javascript block installed in order to collect metrics. Not everyone/every site will want to do that. Alexa certainly doesnt speak for all domains, you know?


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