Google Adwords Keyword Tool Going Away


The tool that so many domainers love to use for exact search numbers is going away. Google said today that they will be unveiling a new product called Keyword Planner.

With the launch of this new, combined tool, we will be sunsetting the Keyword Tool and Traffic Estimator in about 60 days. Please view this article for an in-depth look at the differences between using Keyword Tool and Keyword Planner.  Going forward, you’ll have to log in to AdWords to use Keyword Planner, which will enable you to get customized results and estimates. We hope that this integrated workflow will help you build and grow your campaigns even more efficiently. To learn more about Keyword Planner, you can also visit the AdWords Help Center.

Certainly Google does not care about how this affects domaining, things suchs as, Domains wanted listings that specify I am looking for a keyword with 10,000 exact monthly searches will have to be tweaked. It certainly will required a few extra steps as you must have an adwords account, and you must be signed in.

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{ 14 comments… add one }

  • Morgan Linton May 20, 2013, 4:33 pm

    Wow! It really is the end of an era. I just hope that the Keyword Planner is everything the GAWKT has been. Thanks for posting Ray! 🙂

  • Raymond Hackney May 20, 2013, 4:37 pm

    Well they will make a lot of domainers sign up for Adwords with no intention of ever using the product.

  • Joe May 20, 2013, 4:47 pm

    Google is confused with the latter changes since the only thing you want is to have control of everything, but I with other EU partners we are conducting a very ambitious project search keywords with domain names in all its extensions. When completed and fully patented (50% and to be patented worldwide) Google strategy must change as so many changes, global user does not like. professional and not like, this project will be working in the two years since we hacve few different EU countries and a mean age of 50 years Thisis very good for our future youth, think in the good work for all, not just for the chosen few, Google and is pure politics without ideology itself and today I realized with Google Chrome with Adwords issue themselves are discovered is interesting for us.

  • Raymond Hackney May 20, 2013, 4:50 pm

    Historical search volume statistics

    With Keyword Tool, we showed you statistics for broad match by default with the ability to get statistics for other match types, like phrase and exact match. With Keyword Planner, you’ll get historical statistics only for exact match. To decide what match type to use with your keywords, add the keyword idea to your plan and review the traffic estimates for each match type.

    In general, you’ll notice that the average search volume data is higher in Keyword Planner as compared to the exact match search volume data you got with Keyword Tool. That’s because we’ll show you the average number of searches for a keyword idea on all devices (desktop and laptop computers, tablets, and mobile phones). With Keyword Tool, we showed you average search volume for desktop and laptop computers by default.

  • Donny May 20, 2013, 6:58 pm

    Not to much of a big change it will just make it more easy to ad keywords to your account. Bottom line the more easy it is to add keywords to an account the more competition. This equals higher prices for people who advertise. Overall nothing is missing that I can tell from keyword tool which is good if you invest in domain names.


  • Raymond Hackney May 20, 2013, 9:11 pm

    Donny the new tool looks like it will be cool, the problem for a lot of domainers is that they now have to sign up for a product they will never use to sign in and see their search stats.

  • Arseny May 20, 2013, 11:40 pm

    First of all, thanks for sharing Raymond!

    I haven’t used GAKT for a while and I know it’s a major tool to find the information on keywords. But it in reality you may find that Google predictions (or analysis) on certain keywords are somewhat “inadequate”. Lately I’ve been using Seobook Keywords Tools (, which gives more related keywords and more “realistic” numbers (it sums up appr. Google, Yahoo and Bing keyword search numbers). The only thing it lacks is CPC.

    Anyway, I can only recommend this tool to all the domainers that need a cheap (free) keyword research tool as alternative to Google Adwords Keyword tool.

  • Marc May 21, 2013, 2:50 am

    Yikes, change by the big G is always scary but agree with Donny above, it looks like the new tool will offer pretty much the same functionality. It does mean you have to sign in but I always do anyway to avoid the pesky captchas.

  • Nuno Alex May 21, 2013, 3:13 am

    It takes a lot more clicks and time to do the same thing, I was a Google Adwords beta tester and their user interface gets worse with every iteration. Not a great user experience as it’s usually advocated.

  • Nuno Alex May 21, 2013, 3:19 am

    Google just seems to like to over complicate things with multiple or overcrowded screens and flashy javascript just to accomplish a simple task.

  • Raymond Hackney May 21, 2013, 8:56 am

    Thanks everyone for the comments, Thank you Arseny for the new tool info at SEO Book.

  • Nuno Alex May 21, 2013, 9:01 am

    Is anyone finding an easy way to list by CPC? It’s an important metric for me (and advertisers as well, not just the daily cost)… Of course I can easily do that by exporting to a spreadsheet and dividing the cost by the number of clicks but that… takes quite a few extra clicks…

  • David Palmer June 27, 2013, 10:44 am

    Google have really pissed me off with this.

    Not because the tool is not great, but because it is such a major fail in Change Management.

    I have tight deadlines on loads of campaigns and I just want the tool I am used to until I have time to get my head around the new one.

    I am so ANGRY about this that I am moving 30% of my clients budget to Facebook (none of my clients spends less than $10,000 a month).

    Google always does this, it rolls out new stuff with no thought for the people that use and depend on their tools. How many Google products have we seen this on, any business would be mad to depend on Google tools, they will just pull them when they feel like it with no consideration to the users.

    This is the danger of such a dominant company in a market, perhaps those than want to break it up the way AT&T was broken up are right.

    So now I have to log out of Google and deal with the stupid Captchas to use the old tool and even then I am stuck with 100 keywords.

    Major fail on the part of Google and the Project Manager who rolled this out, I am not interested in how wonderful it is, I want to have access to the old tool because I am very fast with that.

    The result is they cost me money, so I will do the same for them. I have been considering other platforms and truth is I should be looking at FB and others as the demograhic targeting will suit at least half of them.

    Payback is a bitch.

  • Legomenon Online Literary Journal June 27, 2013, 4:04 pm

    WOW this is so annoying I use the keyword tool for EVERYTHING!!!!


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