No surprises here but Google’s Matt Cutts has now come out and said for the whole world to hear that links coming from a site that is selling links will not be passing on link juice, even if the not all the links are paid links. The good news is it’s not going to hurt you like so many people have speculated, but it certainly isn’t going to help you rank better. This means that if you’re planning on buying links you should only do it if you expect people to click on that link and therefore get more traffic for your site. Also if you have a site linking to you for free, know that if they are also selling links this isn’t going to help you rank any better either.
This means that any SEO company that recommends you buy a ton of links or tries to sell you PR7 and PR8 links for hundreds or thousands of dollars isn’t keeping up with the times. The world has changed and many SEO companies are still playing catch-up. Lucky for all of us Google has been pretty darn good at being transparent and Matt’s videos keep on coming. Matt also notes that when Google finds-out that a site is selling links their PageRank tends to take a 30%-40% hit, so if you were thinking of selling links this would be a pretty darn good reason not to.
You can see the full video from Matt below: