Have a Product Domain? How Are you Monetizing It?

Product domains are HOT! Chances are you either own some product domains already, or your buying in the space…or maybe you’ve missed the excitement completely! Either way people are nabbing product domains like crazy now and I’m interested to better understand how they are monetizing the traffic.

One of the best things about a Product Domain is that you know exactly what your visitor is looking for. Chances are if someone is on your site, let’s say it’s BlueBedspreads.com – you know they are looking for blue bedspreads.

Lately I’ve seen more and more requests come-in for product domain development. The problem is – it’s not my niche! My specialty is making money with credit/debt/finance/law domains not product domains!

As I’ve said many times before on my blog, know what you know and know what you don’t know. So I thought I’d ask all of you to better understand what’s working for people. I have build-out Amazon stores before but have found very weak results.

I think investors could really make some good money with product domains by establishing relationships with manufacturers in the niche. Let’s take the BlueBedspread.com example. You could attend a bedding tradeshow (those exist right?) and meet with as many bedding companies as you can, tell them about your site and what you think you could offer them. Can’t go to a show, call or email the top companies in your niche.

It only takes having one or two manufacturers on-board with you and then you’re making 30%-60% on each sale rather than 3%-6% like you get with Amazon. It’s all about moving up the revenue ladder and when it comes to selling product I think being a dealer for a manufacturer rather than an affiliate for a 3rd party is the difference between running a website and running a business.

If you have this direct relationship then if Amazon changes their policy or kicks you out of the program you aren’t suddenly out of luck. Having a direct relationship not only dramatically improves your revenue, it puts you in charge of the relationship!

So now my question goes to all of you! If you have product domains how are you monetizing them? Most importantly is it working? A lot of the feedback you provide will be used to help guide my new product domain development option that we’ll be rolling-out over the next couple of months. For now you can see all the great development services we offer at www.LintonInvestments.com/services.html
(Blog readers are entitled to 10%-off)

{ 14 comments… add one }

  • Jim September 23, 2010, 12:10 pm

    Hey Morgan,
    Great idea!
    I have a great product domain which I’ve mentioned a few times on my blog. Sits comfortably on page one and gets consistent, if modest, traffic on a daily basis. Ranks for it’s main, exact match keyphrase and lots of related ones. Competition is low and the product retails for anywhere between $1000-$10,000 dollars. Even a small affiliate commission on this would be great! Problem is, low competition means very few affiliate programs. Time to take the direct approach!

  • Cedrick September 23, 2010, 12:19 pm

    I have a few domains like 16gbMemoryStick.com, AngelTreeTopper.com, AwardCertificateTemplates.com, PlasmaTVBrackets.com and a few others. For now they are parked with SmartName. I have had them there for less than a month but so far revenue has not been great only $2.21 with over 4000 pageviews.

  • dude September 23, 2010, 12:31 pm

    Typo in your development services link.

    • Morgan September 23, 2010, 8:08 pm

      Thanks @Dude – fixing now!

  • RH September 23, 2010, 3:43 pm

    I monetize three Morgan using epik. HoodedRobes.com has made first page Google. Fleece-Jackets.com even with the – does all right making $4 a week and 48 uniques.

    You are right though its about taking it up another notch, I think you have to look for the direct route with a product you like, use, and have interest in the overall product business. Again IMO

  • roddy September 23, 2010, 8:05 pm

    I agree that amazon is not the way to go, so i have deicided to try an epik site which will be built on the 27th , so i am quite excited to see how white-dress.com will do ?

    I have also booked black-dress.com to be done on the 10th/ october

    This is basically because i believe its time to move on from parking , even if it does mean a year before the site pays for itself , after the cost then profit

    Basically ‘no chances’ = ‘no changes’

  • PPC Ian September 23, 2010, 8:56 pm

    The comments on this post are very helpful. I have heard a lot about Epik but have not tried it. Morgan, I think it would make a really great post if you gave an intro to Epik and what it’s all about.
    All the best,

  • PoorUncle September 23, 2010, 11:46 pm

    Nice to know I’m not the only one that’s having problem converting with Amazon affiliate program.

  • Keith September 24, 2010, 5:34 am

    Direct Relationships with manufacturers that are happy to negotiate in your favour. I’ll take that business model every time, unlike the huge Amazon types that don’t. I’ve just fired of a couple of emails having just read your article, to some Chinese usb flashdrive manufacturers and they are already offering to send me free-loan samples of flash drives offering best price etc. and do seem keen to form relationships.
    Funny how you can just get into a certain way of thinking and then bam! Great article. Once I’ve re developed usbflashdrive.org I’ll drop you a line and let you know how things paned out.

  • roddy September 24, 2010, 7:44 pm

    i have found the communication from epik to be exceptional ! do have a look and just submit a few names to get started , you will get a reply most quickly

  • Attila September 26, 2010, 2:41 am

    The only (lazy) solution would be to EPIK it.

    What Morgan mentions requires work and lots of negotiation with the companies. Manufacturers (being one myself in China) don’t really want to work with 1-2 piece (retail) orders. I get emails every now and then of someone wanting to do business with me but only on a drop ship terms. I am not really setup to handle 1-2 piece orders shipping from China or Hong Kong. I’d rather get a customer emailing me they want 25 pieces pronto making $xx to $xxx on each order rather then making $x to low $xx on a retail order.

    I think people should more be looking for distributors or supply chains willing to drop ship. Or go the EPIK way like I have on some product domains. Although I am a bit hesitant to how long will it be before Google drops them. Afterall, these are kind of like MFA (made for adsense) but more in the terms of made for affiliate marketing. Not to trash talk EPIK or Rob, I think Rob is a great guy offering great services. HOWEVER one has to keep in mind how google works and as an SEO guy myself, Google only wants to rank sites with value and not doorway pages to affiliate marketing.

    Morgan, not to advertise, but to show how I monetized one of my product domains based off a mini site with a amazon associate o matic behind it, http://www.aarechargeablebatteries.com/ – I am also monetizing my new wholesale site which will launch later this year for those looking to buy in bulk from China.

    • Morgan September 26, 2010, 8:48 pm

      @Attila – excellent comment and great insight! Thanks for sharing!! Definitely going to post this as a post this coming week to make sure all my readers can learn from it!

  • PPC Ian September 26, 2010, 11:25 am

    Roddy and Attila,
    I think I’m going to give Epik a shot! Thx for the info.

  • Attila September 26, 2010, 9:24 pm

    Thanks Morgan. I am guessing you just approved a few comments that were made days ago as the email shown them, but in this post is showing them made a couple days ago.

    Amazon killed their affiliates (associate o matic) off by “re-confirming” with the end consumer if they’re sure they want to add the products to the shopping cart. I “was” making $200-$300 a month off one site and suddenly dropped to $30-$40 a month.

    @ Keith, you might of found some willing Chinese, but keep in mind the following. What payments do they accept (bank wire, western union, paypal) and how do they ship? From my experience (being in Shenzhen China for 6 years), shipping from the mainland isn’t worthwhile (cost wise) unless its over 2kg weight (4.4 pounds).

    …On the other note, the Chinese do not “package” their orders professionally like they do in the states. So if you’re having them ship to your customers, be sure your customers might receive a package in a condition that is not acceptable to retail buyers. Also I don’t want to say anything bad about Chinese, however I must warn you, their ethics and loyalty is little to none. The buyers information you give them, chances are they will keep and later try to sell to them. Now if you can find someone that will ship from Hong Kong via Airmail and still give you reasonable prices. I say go for it, however pay close attention to their packaging methods. Also the product packaging itself may differ time to time, just depends on whats in stock in the marketplace.

    Finally, you mentioned USB flash drive manufacturers. I must admit, this (and most electronics coming from china) is the most dangerous products in terms of fakes and quality. So many fake products, fake flash nano memories and the quality, YACK.

    Also a mom n pop shop (located at the booth on the left http://blog.artisticcontrols.com/wp-content/uploads/2009/11/Inside_electronics_market.jpg ) can be considered or call themselves a USB manufacturer since all they do is buy ALL the parts (pcb, nano flash memory, housing, packaging) in the electronic market and assemble together at their lil booth.

    Then comes the greed. Many products have the same housing and packaging. The only difference is the inside components which are .52 cents (used as example) cheaper then the other. One might send you a great sample, but then send your customers a cheaper version. Afterall, .52 cents difference to a Chinese buys them a big bowl of noodles or 10 pieces of dumplings…

    So if you’re going to accept payment from the customer and process the order in the back end. Be sure you know who your actual suppliers are and whether your customers can accept waiting 1-3 weeks on an order coming from China. Good luck with the quality part, I have no advise for that. The Chinese will always be Chinese, and will never fully understand moral ethics or loyalty.


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